HerbalBuddy.com increases conversions by 50% with e-mail program overhaul

Share this content:
HerbalBuddy.com, an online distributor of Herbalife products in the United States, has increased its e-mail sales conversions by 50% after streamlining its e-mail communications.

The online distributor was challenged by workflow efficiency and was concerned that customer inquiries were not getting through to its staff. So, HerbalBuddy.com partnered with Email Center Pro to help centralize its e-mail program and make it transparent to the entire organization.

Through the partnership, HerbalBuddy.com combined all of its e-mail addresses with prefixes including info@, sales@ and support@ into one common location where users can apply collaborative features.

“The service has simplified things, streamlined our work flow and made us more profitable,” said Daniel Lewis, senior partner at HerbalBuddy.com, in a statement.  “In a time when you want to capitalize on every sale that you can, especially given the importance of the holiday retail season, Email Center Pro ensures that we're not missing out on any customer interactions.”

Loading links....
close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here