HerbalBuddy.com increases conversions by 50% with e-mail program overhaul

Share this content:
HerbalBuddy.com, an online distributor of Herbalife products in the United States, has increased its e-mail sales conversions by 50% after streamlining its e-mail communications.

The online distributor was challenged by workflow efficiency and was concerned that customer inquiries were not getting through to its staff. So, HerbalBuddy.com partnered with Email Center Pro to help centralize its e-mail program and make it transparent to the entire organization.

Through the partnership, HerbalBuddy.com combined all of its e-mail addresses with prefixes including info@, sales@ and support@ into one common location where users can apply collaborative features.

“The service has simplified things, streamlined our work flow and made us more profitable,” said Daniel Lewis, senior partner at HerbalBuddy.com, in a statement.  “In a time when you want to capitalize on every sale that you can, especially given the importance of the holiday retail season, Email Center Pro ensures that we're not missing out on any customer interactions.”

close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above