"Help" is no help in e-mail subject lines: MailChimp

Share this content:

E-mail marketing firm MailChimp has found that the words "help," "percent off" and "reminder" are far from ideal for use in e-mail subject lines.

A study conducted by Atlanta-based MailChimp looked at 200 million e-mails sent by the firm's clients, and found that wording is key to getting consumers to open their e-mail.

The study's report noted that most consumers do not respond to the word "help," because the word is often used in Nigerian spam messages that consumers are used to receiving.

In addition, e-mails with the term "percentage off" are not opened very often. Even if a mailer is sending an offer, consumers do not respond well to this kind of sales-centric language.

The report also pointed out that the word "reminder" in the subject line is a word that consumers do not respond to. Instead, the report found that e-mails using words that describe the actual content tended to be opened more often than those that do not.

close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here