GourmetStation taps MailChimp for e-mail marketing

Share this content:

Online food merchant GourmetStation has selected e-mail service provider MailChimp to take charge of its e-mail marketing programs.

In addition to providing e-mail distribution, tracking and reporting, MailChimp developed a double opt-in registration process for GourmetStation. Registration screens and tools are driven by MailChimp but preserve GourmetStation's branded images throughout registration.

Recently, GourmetStation's registration method developed by MailChimp was used as an example in research firm MarketingSherpa's whitepaper, “Twelve Most Common Email Marketing Mistakes,” which highlights real companies' effective methods of e-mail marketing. GourmetStation's process was listed as an example of how to avoid the mistake of marketing without permission.

“We are very pleased with the double opt-in registration process provided by MailChimp,” said Donna Lynes-Miller, founder and president of GourmetStation, in a statement. “This is one of many marketing tools that makes MailChimp a tremendous resource for GourmetStation.”

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above