Goodmail taps Epsilon manager Jordan Cohen as senior director

Share this content:

E-mail services firm Goodmail Systems has hired Jordan Cohen, former Epsilon manager, to fill the role of senior director of industry relations, as part of the e-mail firm's expansion.

Cohen is an active member of the e-mail industry. He currently co-chairs the Email Experience Council's Advocacy Committee and the Authentication and Online Trust Alliance's (AOTA) Public Policy Committee, and also serves as a member of the DMA's Public Relations Advisory Committee.

In his new role, Cohen will lead the company's public relations efforts and will work closely with Goodmail's industry partners and senders. Cohen will report to SVP of worldwide marketing and sales David Atlas.

“I will be working closely with our industry partners and senders to help them take advantage of CertifiedEmail as a mailing platform and as a marketing tool,” said Cohen.

Jordan's appointment comes as Goodmail is growing the use of its e-mail certification tool and is expanding to include ad capability, which is expected to come out this summer. He joins Goodmail after Peter Horan, former IAC Media and Advertising CEO, came on as earlier this month CEO.

Cohen comes to Goodmail from Epsilon where he led the company's strategic relationships and communications with media, analysts, government agencies, Internet service providers, industry partners and trade associations.

Prior to his role at Epsilon, Cohen was manager of public policy for the Direct Marketing Association, where he was responsible for stakeholder communications and where he served as a national spokesman on a variety of direct and interactive marketing issues.

Loading links....
close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here