Goodmail taps Epsilon manager Jordan Cohen as senior director

Share this content:

E-mail services firm Goodmail Systems has hired Jordan Cohen, former Epsilon manager, to fill the role of senior director of industry relations, as part of the e-mail firm's expansion.

Cohen is an active member of the e-mail industry. He currently co-chairs the Email Experience Council's Advocacy Committee and the Authentication and Online Trust Alliance's (AOTA) Public Policy Committee, and also serves as a member of the DMA's Public Relations Advisory Committee.

In his new role, Cohen will lead the company's public relations efforts and will work closely with Goodmail's industry partners and senders. Cohen will report to SVP of worldwide marketing and sales David Atlas.

“I will be working closely with our industry partners and senders to help them take advantage of CertifiedEmail as a mailing platform and as a marketing tool,” said Cohen.

Jordan's appointment comes as Goodmail is growing the use of its e-mail certification tool and is expanding to include ad capability, which is expected to come out this summer. He joins Goodmail after Peter Horan, former IAC Media and Advertising CEO, came on as earlier this month CEO.

Cohen comes to Goodmail from Epsilon where he led the company's strategic relationships and communications with media, analysts, government agencies, Internet service providers, industry partners and trade associations.

Prior to his role at Epsilon, Cohen was manager of public policy for the Direct Marketing Association, where he was responsible for stakeholder communications and where he served as a national spokesman on a variety of direct and interactive marketing issues.

close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above