Georgia Health Partnership Selects BrightWave For Medicaid E-mails

Share this content:

Information technology firm Affiliated Computer Services Inc. signed an agreement with e-mail marketing and CRM firm BrightWave Marketing Inc. to manage the Georgia Health Partnership and its Medicaid program.

Affiliated Computer Service, Dallas, is using the BrightWave Marketing e-mail marketing service to enhance its communication strategy to reach Medicaid health care providers and reduce the number of calls to call centers.

"The health care providers are receiving information as they need it and we are receiving fewer customer service calls as a result," said Chris Keith, director of operations at the Georgia Health Partnership.

BrightWave Marketing, Atlanta, sends e-mails every Tuesday morning at 6 a.m. to doctors with Medicaid patients in Georgia. The text-based messages include a personalized summary of all of the Medicaid transactions that the doctor has completed. Financial information like how much money is owed and check number is included.

Affiliated Computer Service chose to use text e-mail messages as part of push communication instead of expecting providers to go to a Web site and pull information.

"The transactional e-mails sent to providers tell the doctors what checks to expect from Medicaid," said Simms Jenkins, principal of BrightWave Marketing. "This makes sure that the providers know what they are getting."


close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here