FreshAddress acquires Return Path's e-mail change of address business

Share this content:

FreshAddress, an e-mail change of address services firm, has signed an agreement to purchase Return Path's ECOA business in an undisclosed deal.

Under the terms of the deal, FreshAddress will acquire Return Path's old/new e-mail address change-pairs, hygiene technology, client and partner relationships with about 75 companies, and related patents in a move to create a centralized database of consumer e-mail address updates.

The acquisition is part of FreshAddress' new aggressive growth-through-acquisition strategy.

“It enables us to consolidate the two true e-mail change of address providers in the industry,” said Bill Kaplan, CEO of FreshAddress. “Our plan is to try to acquire other companies that offer services that are complementary to ours or have a client base that fits with ours.”

For Return Path this move represents a move from a multi-business unit to one company focused entirely on deliverability. To accomplish this new focus, Return Path has sold the ECOA business and established a new company, Authentic Response, which will be comprised of its existing market research, Postmaster Direct lead generation, list rental, and online media brokerage businesses. This comes after Return Path's acquisition of former deliverability competitor Habeas earlier this year.

“The deliverability business is a great business, and we've doubled down on that in the last few months as we've acquired Habeas,” said Matt Blumberg chairman/CEO of Return Path. “Deliverability is a very different business than lead generation business, and it made sense for us to focus on our core.”


close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above