Fotolog snaps up StrongMail e-mail platform

Share this content:

Photo blogging Web site Fotolog partnered with e-mail marketing firm StrongMail Systems Inc. to power its e-mail messaging.

Fotolog, New York, generates a high volume of transactional e-mail from member registrations and automatic notifications of blog posts and photo uploads. The social media site has turned to StrongMail, Redwood City, CA, to replace an internal freeware-based system that was previously managing its e-mail.

Fotolog's 8 million members in 200 countries have posted more than 200 million photos and 2 billion questbook comments. Fotolog continues to grow by one million new members every six weeks.

Transactional e-mail messages facilitate member growth, activity and retention, and the user generated site aims to increases deliverability by using the StrongMail platform.

With StrongMail, Fotolog will be able to deliver messages regarding photo-upload confirmations, e-mail posting verifications and new content notifications.

close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above