First Yesmail Client Summit lets e-mail pros share strategies

Share this content:

Coca-Cola Co. presented a case study of its e-mail marketing strategy as infoUSA's Yesmail clients came together March 1-2 for the first Yesmail Client Summit at the Wynn Hotel in Las Vegas.

Attending were more than 150 people from 80 of Yesmail's client firms, including Kodak, Prism and Ziff Davis. The event brought the marketers together to discuss the challenges and opportunities involved in e-mail marketing.

"The purpose of the event was to create an opportunity for customers to interact with other customers," said Mike Hilts, president and general manager of Yesmail, Omaha, NE. "Some customers think that they are alone in facing challenges with e-mail, but bringing them together lets them realize that some of the top brands face the same issues. At the summit, they can get helpful tips from others in the industry. The objective is to allow them to interact."

Dave Daniels, analyst at Jupiter Media, New York, spoke about industry trends and the usage of e-mail. SharVan Boskirk, analyst at Forester Research, Cambridge, MA, passed out scorecards for the marketers to evaluate e-mail content. She also discussed the importance of testing the variances that occur in rendering across various e-mail service providers.

Yesmail used the event to demonstrate product updates that have been added to its e-mail marketing platform. They included the introduction of an analytics tools and an artificial-intelligence component.

Yesmail plans to continue the event as an annual forum for its customers.

"The summit was a success and we plan to do the event again next year," Mr. Hilts said. "One of the best parts was Coca-Cola discussing their e-mail initiatives because it gave other customers a chance to hear what another marketer was up to. Perhaps next year we may add another case study."


Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above