Expedia expands e-mail efforts to Asia Pacific region

Share this content:
Expedia is expanding its e-mail program into Australia, New Zealand and India. The travel site will be working with e-mail services firm e-Dialog, its current e-mail provider, to expand its e-mail newsletter and marketing activities into these Asia-Pacific marketplaces. 

The expansion into the Asia Pacific region follows Expedia's e-mail expansion into the European marketplace over the last year or so. Since November 2007, the brand has been sending e-mail in the U.K., France, Germany and the Netherlands.

Expedia and e-Dialog originally teamed up in 2007 to automate Expedia's e-mail marketing across all of its points of sale, focusing specifically on targeted cross-sell and up-selling. Over the life of the partnership, e-Dialog has worked with Expedia on targeting tactics and trigger-based campaigns.

For the European market, this includes weekly trigger-based newsletters with deals and offers developed for each specific marketplace.

Triggers automatically added dynamic content to the e-mails for other Expedia services, such as hotel bookings and car rentals, based on a customer's personalized profile and site behavior.  In addition, mailings have been tailored based on a customer's actions in these newsletters.

close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above