ExactTarget Adds Pier 1, Icelandair

Share this content:

E-mail marketing software firm ExactTarget, Indianapolis, IN, said Monday that it added Pier 1 Imports and Icelandair as new customers.

The recent addition of Pier 1, Icelandair and several other customers, helped ExactTarget hit the 5,000-customer mark, representing the number of organizations contracted to use its e-mail software annually.

Pier 1 Imports, Fort Worth, TX, is a major client. The retailer operates more than 1,200 stores in the U.S., Puerto Rico, Canada and Mexico, and has an e-commerce Web site and gift registry.

Icelandair, based in Reykjavik, Iceland, flies to 22 cities in 12 countries.

With ExactTarget's software, both companies will be using their existing databases and customer relationship systems to target customers with the right message at the right time, Chris Baggott, chief marketing officer of ExactTarget, told DMNews.

close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above