eWayDirect Inc.'s Debuts Direct/Delivery System

Share this content:

eWayDirect Inc., an e-messaging provider, announced June 6 the launch of Direct/Delivery, a system that the company said allows Internet marketers to execute and track branded e-campaigns.

When a Direct/Delivery campaign is sent, a branded icon located in the recipient's tool tray blinks to announce a message, and a branded notification slides up on the recipient's screen to provide additional information about the message.

By clicking on the icon or the branded notification the recipient is taken to a branded message center hosted on Norwalk, CT-based eWayDirect's servers.

Instead of campaigns ending up in a spam box, a cluttered inbox, or not arriving at all, campaigns are delivered 100 percent of the time, the company said.

There are no privacy issues since customers receive the icons and message notifications only from a company whose service they requested, the company said.

Marketers can track open rates, identify the most popular links, determine unique clickers, compare message versions and drill down to monitor item popularity and spot trends.

close

Next Article in Email Marketing

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above