European Ad Serving Firm Adtech Enters U.S. Market
European interactive ad serving firm Adtech is expanding into the United States with an office in New York.
The company, which counts AOL, Sky TV and Clear Channel as clients in Europe, is not affiliated with ad:tech, an interactive marketing technology conference series with a similar name.
Adtech will promote its Helios IQ ad serving platform and Helios Messenger e-mail technology to U.S. ad agencies, online publishers, ad networks and direct marketers.
The eight-year-old company claims to deliver more than 900 million banners daily across Europe.
Nils Winkler, head of sales at Adtech, is in charge of the New York office.