Epsilon wins MyFamily.com e-mail work

Share this content:

Alliance Data Systems Corp.'s Epsilon has inked a multiyear agreement to offer integrated e-mail and marketing services to MyFamily.com Inc., an online network that connects families.

Epsilon, Irving, TX, will render services like e-mail marketing, integrated Web analytics and strategic consulting.

MyFamily.com has seven family-related sites, including http://www.ancestry.com/, http://www.ancestry.co.uk/, http://www.genealogy.com/, http://www.rootsweb.com/ and the eponymous http://www.myfamily.com/. The company also publishes Family Tree Maker, a family tree software, as well as Ancestry Magazine and books.

Based on the consumer data received from MyFamily.com, Epsilon will identify segments, develop e-mails and deploy those messages for upsell and cross sell. The e-mail campaigns will include newsletter mailings, transactional confirmations, promotions and welcomes.

close

Next Article in Email Marketing

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above