Engineering Site Expands E-Newsletters

Share this content:

GlobalSpec, Troy, NY, an engineering content site and search engine, has found its product-specific e-newsletters to be so successful that it plans 14 more this summer.

The company, which caters to the engineering, scientific, manufacturing and technical communities, already had boosted e-newsletter offerings from four to 40 over the past year.

"From the success of the four newsletters we had in readership and sponsorship, there was a demand from the engineering communities as well as the companies that serve those markets [to expand]," Chris Chariton, vice president of marketing services and product management at GlobalSpec said.

GlobalSpec also wanted to deliver more targeted e-newsletters because its mainstay weekly "Techs & Specs" e-newsletter, "is focused more on the general engineering community," Ms. Chariton said.

GlobalSpec sports a database of two million users who are signed up for at least one of the 40-monthly newsletters -- one million are on the "Techs & Specs" list.

Among the new newsletters are: "Industrial MRO (Maintenance, Repair & Operations)"; "Medical Equipment Design," "Electronic Design," "Data Acquisition," "Power Transmission" and "MEMS Technology."

"The decision to launch these specific e-newsletters was made in response to a number of factors, including circulation numbers of existing publications, feedback from readership surveys and industrial growth trends," Ms. Chariton said.

close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above