Email open rates on the rise for Groupon, LivingSocial

Share this content:
Groupon's and LivingSocial's email open rates continue to trend upward, according email and social analytics firm eDataSource, which provides analytics for the two daily deals companies. eDataSource found that Groupon's open rates have ticked up from roughly 13.75% in July to just under 15% in September while LivingSocial's hopped from roughly 13% in July to more than 15% in September.

The growth in open rates comes despite a slowdown in U.S. subscriber acquisitions. Groupon and LivingSocial peaked in late June/early July at less than 60 million and more than 50 million subscribers, respectively, but each has since leveled off closer to the 50 million mark, according to eDataSource.

What gives? No idea, but I have a few guesses.

One: Folks are back from summer trips and more routinely open emails.

Two: Groupon and LivingSocial started doing a better job of identifying the day's most appealing deal to head the subject line.

Three: Groupon's and LivingSocial's Q3 open rates experienced latent effects of the companies' Q2 acquisition increases, i.e. a share of the new subscribers purchased a deal leading them to more frequently open subsequent emails.

Four: Folks are gearing up for their holidays and want to save as much money as possible, so they're scouring everywhere for savings/gift ideas.

My money is on Guess #4.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above