E-Dialog debuts its Relevance Trajectory to measure e-mail significance

Share this content:

E-mail marketing firm e-Dialog has introduced a new methodology called the Relevance Trajectory to help its clients measure the relevance of e-mail marketing programs.

The Relevance Trajectory defines factors that contribute to relevant e-mail communications and includes a mechanism for scoring programs based on these elements so that marketers can benchmark their e-mail programs and identify specific areas for improvement.

"There is a lot of talk these days about relevancy, but since we are a metrics driven company, we wanted to figure out a way to measure this," said John Rizzi, president and CEO of e-Dialog. "When you identify the score, then you identify the holes, which helps start to building up the e-mail program."

The Relevance Trajectory methodology outlines six factors of relevance including segmentation, lifecycle management, triggers, personalization, interactivity and testing and measurement. Based on these factors, marketers can measure their scores on a defined scale of 0 to 3, to score overall e-mail relevance or examine individual programs.

Relevance scoring information is then used to implement new e-mail marketing practices and aims to improve a marketer's score on the next relevancy test.

A Relevance Trajectory white paper is available now and can be accessed at: http://www.e-dialog.com/resource.html.

The methodology is supported by e-Dialog's implementation tools and services, as well as the company's technology.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above