DMNews seeking e-mail experts

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DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-mail Marketing, which will be made available at the DMA08 show in Las Vegas in mid-October, and will be published as a supplement in our October 27 issue.

E-mail marketers face more daunting challenges than ever, with issues such as updated rules for the CAN-SPAM act, e-mail for mobile, video, analytics, triggered messaging, authentication, reputation and relevance on their minds. But it continues to be an exciting and dynamic arena, and this Essential Guide will showcase the latest trends, tools and strategies through expert opinion and original articles.

Experts from all areas of the e-mail marketing world, including service providers, agencies and client marketers are invited to share their best practices, tips, techniques, forecasts and thought leadership with DMNews' readership.

We will publish articles ranging from the very basics of direct marketing strategies to complex, in-depth pieces. The articles will be pitched at various levels of expertise and understanding.

To be a part of the Essential Guide, e-mail your 500-word article (it will not be accepted at a longer length) to Sharon Goldman at features@dmnews.com by September 2. A high-resolution color headshot must be included for consideration. Submissions cannot include graphs or charts. We cannot guarantee inclusion of all articles, and they may be edited.

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