DMA e-mail group creates educational YouTube channel

Share this content:

The Direct Marketing Association's E-mail Experience Council has created a YouTube channel to promote the benefits of e-mail marketing.

“We want to educate and evangelize across all verticals on direct response and branding [through the e-mail channel],” said Lana McGilvray, co-chair of the EEC's speakers' bureau and VP of marketing for Datran Media.

McGilvray added that a primary challenge for the EEC is educating marketers from traditional backgrounds who have yet to determine the best way to use direct marketing in a multichannel mix.

Video clips on the EEC channel feature well-known e-mail industry experts.

Twelve clips have been posted to the site after the EEC put out an open call to its 1,400 member organizations. Their topics include tips for effective e-mail marketing, consumer-driven rules for relevancy, and what to do if a legitimate marketing e-mail is blocked.

The EEC will add more videos on an ongoing basis, with the goal of doubling their number in the next month, said McGilvray.

She added that user comments will also shape future segments.

close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above