DigitalMailer and AdeptMedia partner for personalized online marketing

Share this content:

AdeptMedia Corp. and DigitalMailer Inc. have entered into a partnership agreement designed to help online marketers more effectively target and deliver one-to-one marketing messages with individually focused, on-point offers.

Under the partnership, DigitalMailer's digital communication tools for e-Lerts and eStatements are being integrated with AdeptMedia's DeepTarget and MarketEasy data mining and marketing campaign creation technology.

The partnership is important, the companies said, because while opt-in or permission e-mail marketing has become a widely accepted method of promotion, it is still limited by its segmented, generalized approach.

Both DigitalMailer and AdeptMedia currently serve financial institutions and the alliance will allow both companies to drive growth.

AdeptMedia is a marketing solutions provider in Huntsville, AL. DigitalMailer is a digital communication products provider in Herndon, VA.

AdeptMedia clients currently deliver targeted offers via their Web sites and online banking applications but, working with DigitalMailer, clients can now reach customers and members via e-mail and eStatements.

Retailers, manufacturers or distributors can also use DigitalMailer and AdeptMedia technology to apply targeted offers that have been created from internal data about their customers through e-commerce sales and marketing channels such as partner platforms, customer ordering platforms and online bill payment platforms.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....
close

Next Article in Email Marketing

Sign up to our newsletters

Latest Jobs:

Featured Listings