DigitalMailer and AdeptMedia partner for personalized online marketing

Share this content:

AdeptMedia Corp. and DigitalMailer Inc. have entered into a partnership agreement designed to help online marketers more effectively target and deliver one-to-one marketing messages with individually focused, on-point offers.

Under the partnership, DigitalMailer's digital communication tools for e-Lerts and eStatements are being integrated with AdeptMedia's DeepTarget and MarketEasy data mining and marketing campaign creation technology.

The partnership is important, the companies said, because while opt-in or permission e-mail marketing has become a widely accepted method of promotion, it is still limited by its segmented, generalized approach.

Both DigitalMailer and AdeptMedia currently serve financial institutions and the alliance will allow both companies to drive growth.

AdeptMedia is a marketing solutions provider in Huntsville, AL. DigitalMailer is a digital communication products provider in Herndon, VA.

AdeptMedia clients currently deliver targeted offers via their Web sites and online banking applications but, working with DigitalMailer, clients can now reach customers and members via e-mail and eStatements.

Retailers, manufacturers or distributors can also use DigitalMailer and AdeptMedia technology to apply targeted offers that have been created from internal data about their customers through e-commerce sales and marketing channels such as partner platforms, customer ordering platforms and online bill payment platforms.

close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above