Delivered: Cruise Line Emails

Share this content:
What's in our inbox this month: Cruise Line Emails



Norwegian Cruise Lines
' email draws in recipients with a plethora of alluring photos and clearly visible pricing. The email is light on text, so as not to distract from the appeal of the imagery.Contact information is bold and clear, as is a call-to-action. The email content is robust in that it shows the breadth of Norwegian's destinations, highlighting trips to warm climates like the Caribbean, Hawaii, and Bermuda, as well as cold destinations such as Glacier Bay and Alaska.


 




Holland America Line stays afloat with its email. The email not only highlights trips to each continent, it also boasts bonus offers to certain destinations—up to $300 in onboard credits, 50% reduced deposit, a free hotel stay with the purchase of a suite, among others. The photos are enticing enough to make even the biggest workaholic contemplate a vacation, and the low prices are displayed prominently enough to make Ebenezer Scrooge open his wallet.





 


Although personalized, Royal Caribbean's email misses the target. As a communication to a prospective customer the lone offer leaves much to be desired; why not have multiple deals in the email for a better chance of attracting an unfamiliar customer? The email's heavy use of purple detracts from the potential impact of the message. However, Royal Caribbean did stay the course with a link to a video for more information and compelling call-to-action.



 


 
   



American Cruise Lines
' email sails slightly off the mark. It emphasizes an offer for two complimentary nights aboard the Queen of the West, which is enticing but may ultimately disappoint recipients who have to dig into the fine print to learn that the free nights come with the purchase of a weeklong cruise. Additionally, instead of crowding its email with multiple offers, ACL encourages recipients to click through to view its brochure and other deals on its website.









Loading links....
close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here