Datran Media customizes e-mail platform for BTB

Share this content:

Datran Media has customized its adLoyalty e-mail platform for business-to-business marketers.

The New York company claims adLoyalty now meets the needs of BTB marketers with a narrow audience and tight media plan requirements. The goal is to help BTB clients communicate better with their customers while increasing retention and boosting long-term loyalty.

"AdLoyalty enables BTB marketers to manage all of their customer re-marketing with a single solution," said Sean O'Neal, chief marketing officer of Datran Media.

"Datran's BTB clients will now have a single platform for managing their customers across the entire lifecycle, from acquisition to retention, cross-selling to third party marketing, [and] advocacy and beyond," he said.

AllBusiness.com Inc., an online resource for small to midsize businesses, is the first BTB company to license adLoyalty.

close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above