Datran Media customizes e-mail platform for BTB

Share this content:

Datran Media has customized its adLoyalty e-mail platform for business-to-business marketers.

The New York company claims adLoyalty now meets the needs of BTB marketers with a narrow audience and tight media plan requirements. The goal is to help BTB clients communicate better with their customers while increasing retention and boosting long-term loyalty.

"AdLoyalty enables BTB marketers to manage all of their customer re-marketing with a single solution," said Sean O'Neal, chief marketing officer of Datran Media.

"Datran's BTB clients will now have a single platform for managing their customers across the entire lifecycle, from acquisition to retention, cross-selling to third party marketing, [and] advocacy and beyond," he said.

AllBusiness.com Inc., an online resource for small to midsize businesses, is the first BTB company to license adLoyalty.

Loading links....
close

Next Article in Email Marketing

Sign up to our newsletters

Latest Jobs:

Featured Listings