Datran incorporates e-mail compliance tool into affiliate marketing platform

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NetMargin, a division of Datran Media, has incorporated its e-mail compliance dashboard and enforcement tools into its affiliate marketing platform BrandShield.

The BrandShield dashboard lets advertisers, publishers and list owners monitor and manage compliance within the affiliate marketing platform, in an aim to tap potential markets while keeping in line with best practices.

"Advertisers want to leverage the strength of the three substantive media channels - search, display and e-mail - but in order to feel good about it, they have to feel confident that their affiliates are compliant," said Sean O'Neal, chief marketing officer at Datran Media, New York.

BrandShield integrates the privacy and CAN-SPAM compliance tools from UnsubCentral and reputation monitoring services from LashBack across NetMargin's network. BrandShield automates suppression list management and secure exchange as it monitors e-mail addresses for compliance and privacy abuse in real-time.

BrandShield also lets advertisers and publishers to automatically download suppression lists via an UnsubCentral API. In addition, the new tool helps both advertising and affiliate partners to assess the risk of bandwidth, IP, domains and other mailing challenges.

When system errors occur related to suppression file management, advertisers and affiliates are notified.

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