DailyCandy Makes Hip Move, Goes Wireless
Fashion and lifestyle e-mail newsletter DailyCandy is now offering DailyCandy ToGo, a free e-mail delivery service to mobile phones and handheld wireless devices.
The move lets DailyCandy and its retail and restaurant affiliates target users on the go, as text messages will arrive from DailyCandy directly to phones.
DailyCandy is an e-mail newsletter that offers lifestyle advice and deals for sophisticated urban woman.
Evian Detox, a line of Evian water, is sponsoring DailyCandy ToGo.
Users in New York, Atlanta, Boston, Chicago, Dallas, Philadelphia, Washington, Los Angeles, San Francisco and other major U.S. cities can sign up for the wireless service. Wireless functionality also extends to DailyCandy Kids and DailyCandy Everywhere, two broader online newsletters that are not specific to location.