Consumer control, concern over spam headline new Habeas report

Share this content:

Despite growth in various Web 2.0 channels, consumers still prefer e-mail as a primary method of communications, according to a new study by Habeas. In its 2008 study of consumer attitudes towards e-mail and online interaction with businesses, completed in May 2008 by research firm Ipsos, the company found that consumers are interested in gaining more control over their online interactions with businesses.

“E-mail is still vital, and it will continue to be,” said Des Cahill, CEO of Habeas Inc., of the fact that 67% of respondents prefer e-mail as a communications channel compared with other online vehicles and 65% believe this will continue in the next five years.

In addition, consumers have an increasing level of concern over spam, including on their on mobile devices. Sixty-nine percent of those surveyed were concerned about being victimized by e-mail fraud scams, up from 62% last year. “People are concerned about what is going on online,” Cahill said.

In addition, 43% of respondents are concern about spam and virus threat to mobile devices, up 36% from last year. “That is likely because of an increased adoption of iPhones and Blackberrys,” Cahill added.

Another interesting finding in the study is that more than 88% of respondents said they would like organizations to give them more choices over the content and frequency of the e-mails.

“Consumers want more control, so we are recommending our customers to set up preference centers,” Cahill said.


Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above