Click-through, deliverability reign as e-mail metrics: EmailStatCenter.com survey

Share this content:

While more than 95% of e-mail marketers measure their e-mail campaigns, only 57% measure results 24 to 48 hours after deployment, according to a new report by e-mail marketing metrics site EmailStatCenter.com's first State of Email Metrics survey.

The survey, sponsored by Web-based mail services firm Campaigner, measured interactive marketing professionals' current views on the importance of e-mail marketing metrics and the biggest challenges and focus areas for 2008. It also found that only 18% of these marketers indicated that they measured results on an annual basis.

In addition, professionals ranked click through rate and deliverability as the most important metrics to track. Metrics surrounding total subscribers and forwards were among the lowest ranked metrics in terms of importance.

Interestingly, only 50% of the e-mail professionals surveyed reported that they use metrics for budgeting and forecasting purposes while 35% of professionals cited that they do not use metrics for budgeting. The remaining 15% were unsure.

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above