Cinco de Mayo Click for Cure uses WOM e-mail campaign

Share this content:

Albuquerque's 505 Southwestern Chile Products has launched Cinco de Mayo Click for the Cure, an online event to combat breast cancer.

The word-of-mouth e-mail campaign began April 25 and will conclude on May 5 in honor of the Mexican holiday. 505 Southwestern's owner, Roy Solomon, organized the project.

Visitors who click on the campaign's Web site at www.505chile.com/clickforthecure will receive two free samples of 505 Southwestern's new microwaveable single-serve packets of flame-roasted green chili.

For each order, 505 Southwestern will donate half of each packet's value to breast-cancer research. Participants pay $1.50 for shipping and handling.

Those who wish to make their own donations can do so on the same Web site. All donations will be acknowledged with a receipt.

The e-mail-marketing piece for the online campaign is available on the site for visitors to pass along to others.

Each year breast cancer is diagnosed in more than 2.8 million American women. It is the No. 1 killer of women between 35 and 50.

Loading links....
close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here