CheetahMail debuts Strategic Services group

Share this content:
Experian's e-mail service provider CheetahMail has introduced a new group that is dedicated to e-mail strategy called the Strategic Services group.

The new group was born out of CheetahMail's desire to offer clients a strategy service to developing e-mail programs. It's aim is to help with data modeling and includes Experian data assets and CheetahMail learning data.

“We've always taken the approach of providing clients strategy through the account teams, but we never really had a formal strategy group. This is a formalization of these services,” said Rachel Bergman, SVP of client services at CheetahMail.

The group especially hopes to help e-mail marketing clients in this recession.
 
“Resources are so constrained on the client side right now, one of the things we really wanted to make sure was to be real partners to our clients and help them through with strategy and get the most bang for their buck,” added Bergman.

To run the new group, CheetahMail has hired Yun-Hui Chong as VP of Strategic Services. Chong most recently served as VP of e-commerce for Spiegel Brands, and worked with CheetahMail as a customer. She also worked with CheetahMail while at Victoria's Secret, so Chong has a history working as an e-mail marketer.

“The new group speaks to the evolution of e-mail, “ said Chong. “We used to look at e-mail marketing as more of a tactic than as a strategy, but it has become a much more important part of the entire marketing mix. With the new group have framework to help the clients prioritize their programs and execute them in a sustainable way.”
Loading links....
close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here