Camrivox taps JangoMail's e-mail update

Share this content:

E-mail services firm JangoMail has upgraded its e-mail marketing service in a move to improve usability, and UK-based software developer Camrivox is using this update to help improve sales.

 

Camrivox, a developer of Computer Telephony Integration (CTI) software for the SME market, uses e-mail to keep customers and the channel base informed about product developments and to follow up on leads generated by downloading trial software.

The firm has been optimizing its e-mail program to Salesforce feature to connect its JangoMail account to multiple customer relationship management accounts.

 

“We concentrate on newsletters and lead follow-up to ensure people know where to buy our product once a trial has expired,” said John Porter, VP of marketing at Camrivox via e-mail. “As we are constantly adding features and supported CRM platforms, it is important to us to keep our customers and channels up-to-date and aware of new opportunities.”

 

Camrivox sends e-mail newsletters on a monthly basis to about 1,000 people.  Now it will be following up leads using the JangoMail/Salesforce integration at a rate of about 150 per week. The new JangoMail update lets Camrivox and other clients connect to multiple Salesforce accounts, letting sales agents share a single JangoMail account across company mailings. To enable organization-wide access to JangoMail, users can now create alternate login credentials for each additional employee.

 

“E-mail is great as it allows us to reach a large number of people without incurring cost or tying up resources,” added Porter. “As our e-mail list is permission-based, we know that customers have decided that they want to hear from us this way.”

close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above