Blue Tie partners with Constant Contact

Share this content:

E-mail calendar provider BlueTie Inc. has partnered with e-mail marketing services firm Constant Contact Inc. to power an e-mail marketing service within its service platform.

Under the terms of the partnership agreement, Constant Contactáwill serve as the e-mail marketing provider in a new e-mail marketing feature embedded within BlueTie's hosted application called a BluTie Featuretisement. The feature lets BlueTie's small business customers send e-mail marketing messages to its BlueTie e-mail contact list within the platform for an additional fee.

"It's important for small businesses to create an ongoing dialog with customers. This new integration lets customers create a two-way dialog with their clients," said Jeremy Hunter, vice president of product and SMB marketing at BlueTie, Pittsford, NY. "We chose Constant Contact because their solution lets users create a dialog with their customers. A small retailer that sends out a weekly newsletter in this platform can add feedback to the communication and create a two way dialog."

Constant Contact's e-mail marketing product is accessible through a drop down menu in the BlueTie inbox. Customers can access their contacts stored in their BlueTie account to send custom newsletters, promotions or announcements. Users also can take advantage of Constant Contact's e-mail tools such as templates and tracking reports.

Other features within the BlueTie platform include an Orbitz service that allows users to match flights and hotels with meetings and schedules planned within the BlueTie e-mail calendarig system. BlueTie monetizes the content by taking a percentage of travel booked or e-mail marketing accounts signed up for Constant Contact.

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above