Blame Canada? CASL Leads to SPAM in the Short-Term

Share this content:

In the email world, silence does not consent—at least not in Canada, where much fretted over anti-spam legislation went into effect on July 1.



With Canada's Anti-Spam Law (CASL) officially on the books, the rules of consent couldn't be more draconian—and as a result, there's quite the Catch-22 going down right now on the email scene.

The law, stricter than CAN-SPAM in the U.S., places serious restrictions on the sending of electronic communications and states in no uncertain terms that marketers are required to get consent—or the consumer's inbox is off limits. While primarily centered on email, CASL also applies to text messages, Facebook messages, and other forms of social messaging sent in the service of selling.

Although consent can take several forms, either express or implied, some kind of opt-in is required or marketers will be found in violation, potentially leading to hugely onerous fines of up to $10 million—and whether we're talking Canadian dollars or American greenbacks, that's nothing to sniff at.

Agree with the law or not, CASL aims to protect the consumer—but in an effort to comply and reduce spam in the long-term, marketers are sending enough opt-in requests to drown a fish.  

And the irony was not lost on the Twittersphere.

Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here