Bell and Howell Partners With Experian

Share this content:
Experian data a boon for list managment
Experian data a boon for list managment

Bell and Howell has announced a partnership with Experian Marketing Services that will augment its Go Data list hygiene tool with some of Experian's wide-ranging customer acquisition databases.

Marketers using Go Data will henceforth have access to four of Experian's U.S. contact databases: Consumer View, New Homeowners Database, New Movers Database, and U.S. Business Database.

The partnership adds list rental capabilities to Go Data, as well. Marketers can filter data set segments such as behavior, census, demographic, life events, and realty.

“Extending the capabilities of Go Data from a tool to cleanse and enhance existing contact lists to include acquiring new targets was a natural fit,” said Bell and Howell's VP and GM Steve Lopez in a release. “This robust database will help companies and marketers improve return on investment for any multichannel marketing campaign.”

Loading links....
close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here