Bell and Howell Partners With Experian

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Experian data a boon for list managment
Experian data a boon for list managment

Bell and Howell has announced a partnership with Experian Marketing Services that will augment its Go Data list hygiene tool with some of Experian's wide-ranging customer acquisition databases.

Marketers using Go Data will henceforth have access to four of Experian's U.S. contact databases: Consumer View, New Homeowners Database, New Movers Database, and U.S. Business Database.

The partnership adds list rental capabilities to Go Data, as well. Marketers can filter data set segments such as behavior, census, demographic, life events, and realty.

“Extending the capabilities of Go Data from a tool to cleanse and enhance existing contact lists to include acquiring new targets was a natural fit,” said Bell and Howell's VP and GM Steve Lopez in a release. “This robust database will help companies and marketers improve return on investment for any multichannel marketing campaign.”

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