Bell and Howell Partners With Experian

Share this content:
Experian data a boon for list managment
Experian data a boon for list managment

Bell and Howell has announced a partnership with Experian Marketing Services that will augment its Go Data list hygiene tool with some of Experian's wide-ranging customer acquisition databases.

Marketers using Go Data will henceforth have access to four of Experian's U.S. contact databases: Consumer View, New Homeowners Database, New Movers Database, and U.S. Business Database.

The partnership adds list rental capabilities to Go Data, as well. Marketers can filter data set segments such as behavior, census, demographic, life events, and realty.

“Extending the capabilities of Go Data from a tool to cleanse and enhance existing contact lists to include acquiring new targets was a natural fit,” said Bell and Howell's VP and GM Steve Lopez in a release. “This robust database will help companies and marketers improve return on investment for any multichannel marketing campaign.”

close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above