Baby SuperMall taps Bronto for e-mail marketing services

Share this content:

E-commerce baby product store Baby SuperMall LLC has turned to e-mail marketing firm Bronto Software to power its e-mail marketing program.

Baby SuperMall uses e-mail marketing communications to increase brand recognition among consumers and to generate a greater return from the leads generated through search engine marketing and pay-per-click advertising. It joins other Bronto Software, Durham, NC, clients such as Lending Tree, JPMorgan Chase Vastera and Duke University.

"We realized e-mail marketing was the ideal solution to address all of our needs and concerns, but we didn't want to take on the task of writing an e-mail campaign system ourselves," said David Suby, vice president of information technology at Baby SuperMall. "With Bronto, we were able to get up and running within a couple of weeks as compared to a couple of months writing an in-house system."

Baby SuperMall is also using Bronto's re-mailing tactic, repurposing the same message content with a fresh subject line to users who did not open the original e-mail. This tactic helped the retailer double its e-commerce sales revenue.

Baby SuperMall is also now using Bronto's metrics and reporting tools to send segmented e-mails and to clean its list.

close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here