Army & Air Force Exchange Service picks StrongMail e-mail platform

Share this content:

The Army & Air Force Exchange Service has selected StrongMail Systems Inc.'s platform to support its e-mail marketing programs.

The military retailer will use StrongMail, Redwood City, CA, to send e-mails to active duty, reserve, National Guard and retired service men and women and their families worldwide.

Using StrongMail, AAFES will be able to identify delivery issues and optimize e-mail campaigns based on performance. The platform will also help AAFES speed up the delivery of its e-mail marketing campaigns.

AAFES is a joint military command of the U.S. Army and U.S. Air Force that offers products to authorized customers through its retail stores, catalog and Web site at www.aafes.com. The retailer has 3,100 facilities in 30 countries and offers more than 25,000 products through its Exchange Online site. The retailer posted sales of $8.7 billion in 2005, the last year reported.

StrongMail's technology integrates a complete set of delivery, tracking and management capabilities into a single platform. Its bounce management technology is designed to help gain visibility into e-mail delivery rates with steps to correct wrongful Internet service provider blocks or failures.

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here