"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"
Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.
Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?
Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.
In the email world, silence does not consent—at least not in Canada, where much fretted over anti-spam legislation went into effect on July 1.
Marketers can blame Canada for new email woes, but it might just leave them with cleaner lists. Companies with no physical presence there may have less to worry about.
What's in our inbox this month: Emails from outdoor gear companies. Some of these just need to take a hike.
RetirementJobs.com proves that email is a seasoned, but sound channel.
A rundown on what marketers need to know to stay compliant with the new law.
Experts weigh in on the realities behind four email list hygiene myths.
With the right strategies marketers can woo back long-term, inactive subscribers.
OMI and Eclipse team up on a solution to add marketing content to bills and statements.
Your email director is a spray-and-pray kind of guy. As the new marketing VP, how would you deal? See what our readers had to say.
The next wave of metrics for marketers will look at data that reveals customers' expectations, motives, and life experiences.
What's in our inbox this month: Emails from Club Med. See how they stack up against each other.
The C-suite has prioritized clean customer lists, and email opens weigh a bit less, according to Silverpop's email benchmark study.
Pundits from Silverpop and Emma explain why email subscribers are often so dedicated to brands.
Country Outfitter dressed up its marketing, and now email drives up to 66% of the brand's revenue.
Lyris Priority Send mails to most engaged subscribers first, bolstering ISP acceptance of further emails.
A new and simpler revise of the Gmail inbox surfaces, and experts like what they see: less text, more images, less distraction.
Does the email management service benefit or burn email marketers?
Deal adds Experian's customer databases to list-cleansing tool.
What's in our inbox this month: Airliner emails. See which ones we think are first class.
Marketers who use email triggers in their campaigns can spark precious, one-to-one digital conversations with customers.
Four lessons learned from the skin care provider's first welcome email campaign.
If you haven't tested your 'from' line, now is the time to do so.
The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.
The company partners with BriteVerify to offer automatic list cleaning to SMB clients.
A veteran emailer from the North Country tells U.S. marketers how to navigate the new regulations taking effect on July 1.
A look back on how Gmail changed the email marketing industry.
What's in our inbox this month: Gardening supplies emails. Which ones engage and which ones wither on the vine?
Even the most data-centric marketers find it challenging to analyze a key mobile touchpoint: email.
Without a doubt, email campaigns continue to provide incredible access to customers and be a top-performing channel for marketers.
Four small ways marketers can revitalize common email practices
Fundraisers at Brandeis University use gamification to galvanize alumni and rev up donations.
Twenty percent of purchases are made on a mobile device. According to a recent study, that number's primed to increase, and email's your ticket in.
What's in our inbox this month: Sporting goods emails. Which ones hit it out of the park?
Email is a mainstay for lead nurturing and customer retention. It can also be a powerfully effective channel for customer acquisition.
The caregiver site looks after customers' mobile needs by optimizing its emails for mobile.
What's in our inbox this month: Cruise Line Emails. Some you want to keep, others you might want to toss overboard.
Here's what marketers should and shouldn't do after sending a flawed email and what they can do to avoid future mistakes.
The two companies join forces to bolster their respective cloud-based, data-driven marketing services
Email volume and ROI per email message was way up during the 2013 holiday season. Did someone say email was dead?
Love—and email—knows no borders. And if you love to send email (U.S. email marketers, we're looking at you), then you need to pay attention to what's happening in Canada.
The Email Experience Council honors Uncommon Good's Zack Notes and Oracle|Eloqua's Dennis Dayman for their outstanding contributions to the industry.
What's in our inbox this month: Thanksgiving Day sales emails. Which ones are delicious and which ones are just turkeys?
Jeannette Kocsis, EVP of digital engagement at The Agency Inside Harte-Hanks, shares three email marketing issues she believes marketers should brace for this year.
Long the odds-on favorite, email is now essential to winning marketing's omnichannel superfecta.
The availability of background and behavioral data is so wide that a growing number of companies are avidly segmenting.
Transactional emails are a font of opportunity for e-coms, a study finds.
Gmail's click rate dipped for the first time in years, says a new study. Marketers need to focus on optimizing emails for mobile, where the Tabs format is not operational.
A UK company that hosts online luxury car sweepstakes takes a risk and wins big with agile email and dynamic content.
10 tips for effective email marketing in a saturated digital marketing world.
The local business online platform relies on automated emails to satisfy customers' hunger for relevancy.
Kmart, Home Depot, Nordstrom, and OfficeMax will prevail in inboxes; Amazon and Bergdorf's will falter, a study claims.
We sought the advice of several experts to provide you with proven practices to keep your email marketing out of the spam box.
The system for delivering emails to an expanding universe of devices is effective, but has limitations, says a new study.
With these 6 tips, even the undead can succeed at email marketing.
Company looks to ratchet up personalization in the inbox.
The debate continues on whether Gmail Tabs are good or bad for marketers.
5 ways marketers can ensure that customers receive, open, and respond to their email.
Email is one of the slowest customer service channels. But it's also the channel customers use most often to complain.
The music festival proves that social and email can give a killer performance.
The holiday shopping season begins earlier each year—and with it comes an increase in email marketing. How can you make sure your brand stands out?
The 2013 Essential Guide to Email Marketing—everything you need to know about email marketing, all in one spot. Read on for insight.
Personalization in email is table stakes. Engagement is now the unmatched asset in the battle to retain customers.
Why are more email marketers aligning their campaigns with customer lifecycles? Two reasons: customer experience and deliverability.
As effective as email marketing may be, it's all too often misunderstood or underutilized. But it does have to provide value to customers to stand out.
As email marketing matures, marketers must ensure that they don't get complacent or overly confident with their strategy or execution.
Today's brides-to-be live on their smartphones, so WeddingWire planning service has been aggressive about mobile email for two years.
Brands that lack a mobile email strategy are already behind the curve. Here's how to get started and get ahead.
Our world is social, our lifestyles are digital, and almost every aspect of modern marketing is data driven.
The end of email? Not quite. While the media world continues to innovate and present new channels for audience communication and interaction, email often gets maligned as passé.
Chad White explains how to identify the good, the bad, and the best email practices at ExactTarget Connections '13.
Marketers have an obligation to be a voice for their company and customers on email security and protection.
Experian study shows email volume swelled by 18% in the second quarter on the wave of inbox-checking smartphone users.
5 ways to cure the ills of email click and conversion drop-offs due to consumers' smartphone adoption.
We're making a list, and we're betting you check it more than twice when planning your holiday email campaigns.
SASS Global Travel hit the slopes with personalized video messages to its superfans.
What's in our mailbox this month: emails from New York democratic mayoral candidates. Which email gets your vote?
Marketers are obsessed with email—and for good reasons. It's effective.
Business tend to believe that churn occurs once a customer unsubscribes from a list but it might have been long before then.
If it ain't broke, don't fix it, the saying goes, and in the world of digital marketing that old quote refers to nothing if not welcome emails.
Marketers should be humans--not robots.
Scared of Gmail's tabbed inbox? Don't be. Here are six tips courtesy of StrongView on how you can take advantage of it.
Sunshine Learning Centre's proprietors found that sending email with more informational content produced better results.
The television channel uses social and behavioral targeting to tune into viewers' preferences.
Are Google's automated email scanning practices fair?
Tabs may make marketing emails more accessible, not less.
Catch-all, high-risk, invalid—oh my! Beware these key contributors to lower inbox placement rates.
Email marketing is far more than a way for brands to send content and promotions.
Twenty-two percent of marketing emails sent with subscribers' permission are not reaching customers' inboxes, according to a new report.
Jewelry retailer Limoges had to polish up its email marketing tactics.
The contact lens brand leverages a bespoke CRM platform to engage consumers with super-targeted emails.
Just like their B2C counterparts, B2B marketers need to optimize email targeting to grab customers' attention, and fast.
A new study finds that more than one in 10 emails from major marketers contains at least one faulty feature.
Most marketers don't think enough about the timing of their emails, said an authority from Epsilon, who noted that a third of emails are opened in the first two hours .
As SMBs dive into email marketing, they need tools to target their messages.
Point Defiance Zoo and Aquarium joins forces with BrightStar Partners to optimize email strategy, and enhance visitor experience.
Email, the blast 'em out and collect the money standby of direct marketers, just got a lot more complicated.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.