The cofounder and managing partner of the luxury nail lacquer brand shares his best practices for sending successful emails this holiday season and beyond.
Top emailers are phasing out messages that customers would consider spam, says Return Path, though there's still room for improvement. Disagree? Check your complaint rates.
Tailored, targeted email helps the flower delivery company generate eight times more orders than its previous generic messages.
Email was his baby, the biggest cash generator of all marketing channels, and the foundation for search and social media. Marketers, mourn his passing.
Although 58% of marketers polled use personalization in their email marketing, just 18% use advanced segmentation, according to a new report.
Inaccurate or incomplete data often means less return in email marketing. A recent report shows how some marketers are cleaning up their email records.
More than 80% of Americans want to receive ads from retailers and e-tailers; though only 57% say they want to hear from them when there is a sale or promotion.
If there was ever any question of email's effectiveness, one recent study provides a succinct answer: Email works.
Social and mobile are all the rage, but email remains a marketing mainstay. These stats show why the inbox remains a powerful tool for marketers.
Real Food retailer Cultures for Health uses targeted email to reclaim revenue from abandoned online shopping carts and site visits.
One year later and not much has changed. However, many SMBs fail to take advantage of the channel, even though Canadian consumers list it as their preferred method of communication.
The huge infrastructure provider releases SparkPost, which promises enterprise-level delivery of 2 million emails a month for under $1,000.
Company of the Week
Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
DMN's Career Center
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.