Email in Real Time

Email in Real Time

Nearly three quarters of consumers use their mobile phone to access their email. Is your mobile email experience up to par or cause for an opt-out?

Email Marketing in 2015: What's In and What's Out

Email Marketing in 2015: What's In and What's Out

Hashtags and predictive analytics are hot; static emails and staid subject lines are not.

61 Percent Will Up Email Budgets in 2015

61 Percent Will Up Email Budgets in 2015

Expanding technology only serves to increase marketers' investments in triggered emails and lifecycle analysis, a study says.

Email Is Still Most Marketers' Favorite

Email Is Still Most Marketers' Favorite

More than 60% of surveyed executives cite email marketing as their leading producer of ROI.

Mailify Launches Its Responsive Email Software in the U.S.

Mailify Launches Its Responsive Email Software in the U.S.

The European company opens an office in New York, and opens its doors to U.S. SMBs.

Email Drives 27 Percent of Black Friday's Online Sales

Email Drives 27 Percent of Black Friday's Online Sales

Plus, what brands should keep in mind for the upcoming weeks.

Microsoft Acquires Acompli

Microsoft Acquires Acompli

The high-tech behemoth bought the mobile email app provider to help improve its customers' mobile email experience.

Data and Email Help Consumers See Felix + Iris Through Fresh Eyes

Data and Email Help Consumers See Felix + Iris Through Fresh Eyes

The online eyewear provider frames the customer experience around trust and reassurance.

Email's the Holiday Gift That Keeps on Giving

Email's the Holiday Gift That Keeps on Giving

More than 90% will depend on the inbox to deliver the results this December, while only 40% will use mobile.

Email Personalization in 2015

Email Personalization in 2015

Salutations and names aren't enough. One pundit shares how marketers can make their email messages more personal and impactful in the New Year.

Message Systems Intros Cloud Email Service for SMBs

Message Systems Intros Cloud Email Service for SMBs

Startups that use SparkPost, says company's CEO, will have same real-time access to deliverability data as established enterprises.

For Patagonia, Timing Is Everything

For Patagonia, Timing Is Everything

The outdoor clothing company emails when customers are most likely to click.

Dems More Caffeinated and Socialized than Republicans

Dems More Caffeinated and Socialized than Republicans

A look into voters' inboxes finds more emails from Starbucks and Facebook for Democrats than for Republicans.

Marketing Automation Helps LEGO Education Build Better Emails

Marketing Automation Helps LEGO Education Build Better Emails

The company doesn't toy around with lead scoring and segmentation.

Google Inbox Clicks With Marketers

Google Inbox Clicks With Marketers

Email marketing experts see largely positives in the new mobile app that gives people greater control of and access to their inboxes.

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

Our experts set the record straight.

How to Craft Engaging Emails

How to Craft Engaging Emails

Pushing past the inbox clutter and noise may not be as tough as some marketers may think.

What's Hot in Email Marketing?

What's Hot in Email Marketing?

The world of email marketing is more frenetic than ever. Staying abreast of what's not just hot, but also relevant is an ongoing challenge for email marketers.

Email's Top 12 Teachable Moments

Email's Top 12 Teachable Moments

The frequency marketers use email provides plenty of possibility for error. But those who learn from their mistakes can turn a problem into an opportunity.

8 Ways to Increase Qualified Leads Through Email

8 Ways to Increase Qualified Leads Through Email

Attracting and nurturing leads is tough in today's distracting digital environment. Here's how marketers can use email to grab and hold the attention of the prospects who matter most.

MyFitnessPal Flexes its Content Marketing Muscle

MyFitnessPal Flexes its Content Marketing Muscle

The health and fitness app enhances its email regimen from four messages to a full-fledged marketing automation program.

Here's an 80-20 Rule for Emailers to Stop Following

Here's an 80-20 Rule for Emailers to Stop Following

Why do four out of five marketers refuse to send abandoned cart emails even though they get 20% conversion rates? We don't know. We're asking you.

Message Systems Networks for Better Deliverability

Message Systems Networks for Better Deliverability

The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.

Six Must-Know Steps for Creating Dynamic Email Content

Six Must-Know Steps for Creating Dynamic Email Content

The definition of dynamic email content is changing—what marketers need to know.

Moosejaw Hikes Into Shopping Cart Abandonment Territory

Moosejaw Hikes Into Shopping Cart Abandonment Territory

Determining the right content and number of emails to send can be rugged terrain.

What Marketers Need to Know About Including GIFs in Email

What Marketers Need to Know About Including GIFs in Email

These multi-frame images can create a more animated email experience.

Emails That Reach (and Resonate in) the Inbox

Emails That Reach (and Resonate in) the Inbox

Turns out spam filters and hard bounces aren't necessarily an email marketer's biggest challenges.

Email's Mixed Messages

Email's Mixed Messages

Even as email volume and engaged users' activity increase, open, clicks and purchase are down, according to new research.

Don't Stop Believin' (in Email)

Don't Stop Believin' (in Email)

Email may be a mature marketing channel, but it still rocks. Here, a roundup of ways to jazz up your email marketing.

The Devil's in the Detail: Crafting the Email Subject Line

The Devil's in the Detail: Crafting the Email Subject Line

The email subject line is the window of opportunity for marketers to connect with potential customers.

6 Do's and Don'ts for Trigger Emails

6 Do's and Don'ts for Trigger Emails

Because one data point is never enough.

Gmail's Unsubscribe Button Unlikely to Affect Marketers

Gmail's Unsubscribe Button Unlikely to Affect Marketers

Marketers shouldn't worry too much about the new feature, but that doesn't mean they shouldn't pay attention.

DonorsChoose.org Sees Success With Textbook Email Practices

DonorsChoose.org Sees Success With Textbook Email Practices

The online charity for public schools could teach marketers a thing or two about email series and basic segmentation.

Email Is JustAnswer's Answer to Customer Engagement

Email Is JustAnswer's Answer to Customer Engagement

The consultation site uses personalization and testing to ensure that its email marketing resonates with customers.

Movable Ink Joins Epsilon's Agile Email Movement

Movable Ink Joins Epsilon's Agile Email Movement

Epsilon takes a partner to peg the dynamic content delivered by Agility Harmony to live information.

To Send or Not to Send More Email: That Is the Question

To Send or Not to Send More Email: That Is the Question

"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"

Forrester: Keep Your Eye on the Email

Forrester: Keep Your Eye on the Email

Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.

Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?

Is Reliance on Email Stifling Lead Nurturing?

Is Reliance on Email Stifling Lead Nurturing?

Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.

Blame Canada? CASL Leads to SPAM in the Short-Term

Blame Canada? CASL Leads to SPAM in the Short-Term

In the email world, silence does not consent—at least not in Canada, where much fretted over anti-spam legislation went into effect on July 1.

Canada's Anti-Spam Law Takes Effect

Canada's Anti-Spam Law Takes Effect

Marketers can blame Canada for new email woes, but it might just leave them with cleaner lists. Companies with no physical presence there may have less to worry about.

Delivered: Outdoor Gear Emails

Delivered: Outdoor Gear Emails

What's in our inbox this month: Emails from outdoor gear companies. Some of these just need to take a hike.

Four Ways to Make Email Work at Any Age

Four Ways to Make Email Work at Any Age

RetirementJobs.com proves that email is a seasoned, but sound channel.

Canada Shines a Northern Light on Email

Canada Shines a Northern Light on Email

A rundown on what marketers need to know to stay compliant with the new law.

Busting Myths on Email List Hygiene

Busting Myths on Email List Hygiene

Experts weigh in on the realities behind four email list hygiene myths.

How to Win Back Inactive Email Subscribers

How to Win Back Inactive Email Subscribers

With the right strategies marketers can woo back long-term, inactive subscribers.

Turning Transactional Email Into Marketing Email

Turning Transactional Email Into Marketing Email

OMI and Eclipse team up on a solution to add marketing content to bills and statements.

Clicks at Any Cost: Answers

Clicks at Any Cost: Answers

Your email director is a spray-and-pray kind of guy. As the new marketing VP, how would you deal? See what our readers had to say.

3 Essential Email Metrics

3 Essential Email Metrics

The next wave of metrics for marketers will look at data that reveals customers' expectations, motives, and life experiences.

Delivered: Club Med Emails

Delivered: Club Med Emails

What's in our inbox this month: Emails from Club Med. See how they stack up against each other.

Has Email Marketing Finally Evolved?

Has Email Marketing Finally Evolved?

The C-suite has prioritized clean customer lists, and email opens weigh a bit less, according to Silverpop's email benchmark study.

Email Subscribers: The Marketer's Most Loyal Customers

Email Subscribers: The Marketer's Most Loyal Customers

Pundits from Silverpop and Emma explain why email subscribers are often so dedicated to brands.

It's High Time for Personalized, Dynamic Emails

It's High Time for Personalized, Dynamic Emails

Country Outfitter dressed up its marketing, and now email drives up to 66% of the brand's revenue.

Lyris Aims for New Deliverability Standard With Upgrade

Lyris Aims for New Deliverability Standard With Upgrade

Lyris Priority Send mails to most engaged subscribers first, bolstering ISP acceptance of further emails.

Proposed Gmail Changes Might Benefit Marketers

Proposed Gmail Changes Might Benefit Marketers

A new and simpler revise of the Gmail inbox surfaces, and experts like what they see: less text, more images, less distraction.

Will Unroll.Me Roll Over Email Marketers?

Will Unroll.Me Roll Over Email Marketers?

Does the email management service benefit or burn email marketers?

Bell and Howell Partners With Experian

Bell and Howell Partners With Experian

Deal adds Experian's customer databases to list-cleansing tool.

Delivered: Airliner Emails

Delivered: Airliner Emails

What's in our inbox this month: Airliner emails. See which ones we think are first class.

Pulling the Trigger on Email Marketing

Pulling the Trigger on Email Marketing

Marketers who use email triggers in their campaigns can spark precious, one-to-one digital conversations with customers.

Naturopathica Revitalizes its Email Strategy

Naturopathica Revitalizes its Email Strategy

Four lessons learned from the skin care provider's first welcome email campaign.

Email 'From' Lines: Why You Should Care

Email 'From' Lines: Why You Should Care

If you haven't tested your 'from' line, now is the time to do so.

1-800-GOT-JUNK? Cleans Up Its Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.

News Byte: Exact Data Strikes a Blow for Clean Email Lists

News Byte: Exact Data Strikes a Blow for Clean Email Lists

The company partners with BriteVerify to offer automatic list cleaning to SMB clients.

Oh, Canada! Five Ways to Deal With the Canadian Anti-Spam Law

Oh, Canada! Five Ways to Deal With the Canadian Anti-Spam Law

A veteran emailer from the North Country tells U.S. marketers how to navigate the new regulations taking effect on July 1.

Growing Up Gmail: 10 Years of Email Marketing Lessons

Growing Up Gmail: 10 Years of Email Marketing Lessons

A look back on how Gmail changed the email marketing industry.

Delivered: Gardening Supplies Emails

Delivered: Gardening Supplies Emails

What's in our inbox this month: Gardening supplies emails. Which ones engage and which ones wither on the vine?

Is the Inbox Out for Mobile?

Is the Inbox Out for Mobile?

Even the most data-centric marketers find it challenging to analyze a key mobile touchpoint: email.

Infographic: A Snapshot of Email Marketing in 2014

Infographic: A Snapshot of Email Marketing in 2014

Without a doubt, email campaigns continue to provide incredible access to customers and be a top-performing channel for marketers.

Turning the Page on Textbook Emails

Turning the Page on Textbook Emails

Four small ways marketers can revitalize common email practices

Let the (Email) Games Begin

Let the (Email) Games Begin

Fundraisers at Brandeis University use gamification to galvanize alumni and rev up donations.

Consumers Love Mobile Email—So Do it Right

Consumers Love Mobile Email—So Do it Right

Twenty percent of purchases are made on a mobile device. According to a recent study, that number's primed to increase, and email's your ticket in.

Delivered: Sporting Goods Emails

Delivered: Sporting Goods Emails

What's in our inbox this month: Sporting goods emails. Which ones hit it out of the park?

How Email Wins Customers

How Email Wins Customers

Email is a mainstay for lead nurturing and customer retention. It can also be a powerfully effective channel for customer acquisition.

Care.com Tends to its Emails With Mobile Optimization

Care.com Tends to its Emails With Mobile Optimization

The caregiver site looks after customers' mobile needs by optimizing its emails for mobile.

Delivered: Cruise Line Emails

Delivered: Cruise Line Emails

What's in our inbox this month: Cruise Line Emails. Some you want to keep, others you might want to toss overboard.

What to Do When You Shouldn't Have Hit Send

What to Do When You Shouldn't Have Hit Send

Here's what marketers should and shouldn't do after sending a flawed email and what they can do to avoid future mistakes.

News Byte: Infor and SmartFocus Announce Strategic Partnership

News Byte: Infor and SmartFocus Announce Strategic Partnership

The two companies join forces to bolster their respective cloud-based, data-driven marketing services

Email Is a Gift Horse (So Don't Look it in the Mouth)

Email Is a Gift Horse (So Don't Look it in the Mouth)

Email volume and ROI per email message was way up during the 2013 holiday season. Did someone say email was dead?

Why You Should Care about Canada's Anti-Spam Law

Why You Should Care about Canada's Anti-Spam Law

Love—and email—knows no borders. And if you love to send email (U.S. email marketers, we're looking at you), then you need to pay attention to what's happening in Canada.

Email Marketing Exemplars

Email Marketing Exemplars

The Email Experience Council honors Uncommon Good's Zack Notes and Oracle|Eloqua's Dennis Dayman for their outstanding contributions to the industry.

Delivered: Thanksgiving Day Sales emails

Delivered: Thanksgiving Day Sales emails

What's in our inbox this month: Thanksgiving Day sales emails. Which ones are delicious and which ones are just turkeys?

Email: What Should Marketers Expect in 2014?

Email: What Should Marketers Expect in 2014?

Jeannette Kocsis, EVP of digital engagement at The Agency Inside Harte-Hanks, shares three email marketing issues she believes marketers should brace for this year.

Email Marketing Jockeys for Relevance

Email Marketing Jockeys for Relevance

Long the odds-on favorite, email is now essential to winning marketing's omnichannel superfecta.

4 Modern Themes in Segmentation

4 Modern Themes in Segmentation

The availability of background and behavioral data is so wide that a growing number of companies are avidly segmenting.

News Byte: Order and Ship Emails Are Top Loyalty Recruiters

News Byte: Order and Ship Emails Are Top Loyalty Recruiters

Transactional emails are a font of opportunity for e-coms, a study finds.

Epsilon: Gmail Tabs Are Bad News for Marketers

Epsilon: Gmail Tabs Are Bad News for Marketers

Gmail's click rate dipped for the first time in years, says a new study. Marketers need to focus on optimizing emails for mobile, where the Tabs format is not operational.

One Email That Packs the Punch of Three

One Email That Packs the Punch of Three

A UK company that hosts online luxury car sweepstakes takes a risk and wins big with agile email and dynamic content.

Email Marketing (Still) Works

Email Marketing (Still) Works

10 tips for effective email marketing in a saturated digital marketing world.

Targeted Emails Are Just What Delivery.com Ordered

Targeted Emails Are Just What Delivery.com Ordered

The local business online platform relies on automated emails to satisfy customers' hunger for relevancy.

Predictions of Holiday Email Winners and Losers

Predictions of Holiday Email Winners and Losers

Kmart, Home Depot, Nordstrom, and OfficeMax will prevail in inboxes; Amazon and Bergdorf's will falter, a study claims.

10 Best Bets for Avoiding the Spam Filter

10 Best Bets for Avoiding the Spam Filter

We sought the advice of several experts to provide you with proven practices to keep your email marketing out of the spam box.

News Byte: Responding to the Limits of Responsive Design

News Byte: Responding to the Limits of Responsive Design

The system for delivering emails to an expanding universe of devices is effective, but has limitations, says a new study.

Don't Be an Email Marketing Zombie

Don't Be an Email Marketing Zombie

With these 6 tips, even the undead can succeed at email marketing.

News Byte: Marketo Announces Email Automation Solution

News Byte: Marketo Announces Email Automation Solution

Company looks to ratchet up personalization in the inbox.

Gmail Tabs: For Better or For Worse

Gmail Tabs: For Better or For Worse

The debate continues on whether Gmail Tabs are good or bad for marketers.

The Dollars and Cents of Email Deliverability

The Dollars and Cents of Email Deliverability

5 ways marketers can ensure that customers receive, open, and respond to their email.

News Byte: 59% of Companies Take More Than Eight Hours to Respond to Email Inquiries

News Byte: 59% of Companies Take More Than Eight Hours to Respond to Email Inquiries

Email is one of the slowest customer service channels. But it's also the channel customers use most often to complain.

Outside Lands Harmonizes Social and Email

Outside Lands Harmonizes Social and Email

The music festival proves that social and email can give a killer performance.

Holiday Email Strategy: Naughty or Nice?

Holiday Email Strategy: Naughty or Nice?

The holiday shopping season begins earlier each year—and with it comes an increase in email marketing. How can you make sure your brand stands out?

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...