The online education platform increases open rates, delivery rates, and conversion by switching ESPs and experimenting with targeted emails.
Hillary's already socking away summer media time, while Donald deals with the pains of shifting from earned to paid media vehicles.
Top emailers are phasing out messages that customers would consider spam, says Return Path, though there's still room for improvement. Disagree? Check your complaint rates.
Bernie Sanders is the champion of contribution conversion. Hillary Clinton emails more than the rest of the candidates combined—almost a billion emails in the past two months.
Tailored, targeted email helps the flower delivery company generate eight times more orders than its previous generic messages.
Email was his baby, the biggest cash generator of all marketing channels, and the foundation for search and social media. Marketers, mourn his passing.
There's untapped potential for email marketers on Saturdays and Sundays, according to a new report. The findings also reveal a major lift in revenues with loyalty program emails.
The Web hosting company's cart-abandonment email strategy delivers an uplift of 63% in daily recovered revenue.
Although 58% of marketers polled use personalization in their email marketing, just 18% use advanced segmentation, according to a new report.
And it's not even a close race. Accounting for just 4% of the addresses on presidential candidates' lists, AOL produces 22% of donation dollars.
Trump, an email laggard, sits atop the polls. Carson, an email pioneer, is falling like a stone. Is this not the same channel that delivered Obama a second term?
Email tactics are among the most measured in marketing--and among the most used, commanding one-fifth of digital budgets. Read on for more inbox intelligence from 2015.
2015 pushed the limits in what marketers can do in their email campaigns. Here's a look at some of the best strategies companies should carry into 2016.
The holiday season officially kicks off in just a few days, but an analysis of 2014 email marketing trends suggests that small businesses may have already missed their peak engagement day.
The one thing marketers can't afford to mess up in email campaigns are subject lines. Here's how JustAnswer ensures its emails get opened.
Inaccurate or incomplete data often means less return in email marketing. A recent report shows how some marketers are cleaning up their email records.
Even as users increasingly interact with email across multiple devices, the marketing staple is seeing a desktop conversion comeback.
If there was ever any question of email's effectiveness, one recent study provides a succinct answer: Email works.
The online ratings and reviews site relies on technology to remove the guesswork from crafting the most engaging subject lines.
Social and mobile are all the rage, but email remains a marketing mainstay. These stats show why the inbox remains a powerful tool for marketers.
Multi-brand apparel licensing company La Jolla Group is dressing up its omnichannel marketing strategy by adding personalization to its email campaigns.
One year later and not much has changed. However, many SMBs fail to take advantage of the channel, even though Canadian consumers list it as their preferred method of communication.
The huge infrastructure provider releases SparkPost, which promises enterprise-level delivery of 2 million emails a month for under $1,000.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.