Ask and You Shall Receive

Ask and You Shall Receive

How Steve Madden used data and targeting to increase the customer value and relevance of its birthday email program.

10 Tips for Re-engagement Marketing

10 Tips for Re-engagement Marketing

Key concepts to reconnecting with inactive consumers

Finding The Muse in Email Marketing

Finding The Muse in Email Marketing

How The Muse found success in personalized emails

Deborah Lippmann's Six Tips for Polishing Your Email Strategy

Deborah Lippmann's Six Tips for Polishing Your Email Strategy

The cofounder and managing partner of the luxury nail lacquer brand shares his best practices for sending successful emails this holiday season and beyond.

Three Takeaways: How MailChimp Provides a Blueprint for Startups

Three Takeaways: How MailChimp Provides a Blueprint for Startups

An insight into the New York Times' report on MailChimp

Why Retailers Need to Pay Attention to Groupon's Emails

Why Retailers Need to Pay Attention to Groupon's Emails

A third party shouldn't market your products better than you.

The US Presidential Campaign Race to Collect Data

The US Presidential Campaign Race to Collect Data

How Donald Trump and Hillary Clinton's websites are attempting to solicit the American public

The Habits of Five Successful Email Marketers

The Habits of Five Successful Email Marketers

How and why these brands have such success email marketing campaigns

Wyndham Email Marketing is All About the Loyal Customer

Wyndham Email Marketing is All About the Loyal Customer

Hotel chain says email operations are "beyond clicking"

What Makes an Email Great

What Makes an Email Great

From someone who collects and shares great emails as a hobby.

Citi's Email Marketing Key to Customer Engagement

Citi's Email Marketing Key to Customer Engagement

60-person team focuses on early engagement, ROI

The Misguided Marketing of Military Discounts

The Misguided Marketing of Military Discounts

The wrong way to market to military personnel.

Why Email Makes for a Poor Personal Comms Tool

Why Email Makes for a Poor Personal Comms Tool

There's a reason why I never email my friends. A few reasons, actually.

A Tale of Abandoned Inboxes

A Tale of Abandoned Inboxes

A personal reflection on emails: the unwanted, unread and abandoned

What Your Email Salutation Says About You

What Your Email Salutation Says About You

The do's and don'ts of email salutations.

An Analysis of All The Promotional Emails I Received Before Noon

An Analysis of All The Promotional Emails I Received Before Noon

Why a brand is emailing me at 1:12 and other promotional email mysteries

The Honesty in Email Marketing Hyperbole

The Honesty in Email Marketing Hyperbole

In celebration of DMN's Email Week, we filter the honesty from the hyperbole in email marketing.

Eight Things That Threaten Email Marketing

Eight Things That Threaten Email Marketing

Threats both internal and external

The Evolution of Email Marketing

The Evolution of Email Marketing

From Gary Thuerk's first marketing email to 123 messages a day, how did we get here?

An Analysis of the First Spam Email

An Analysis of the First Spam Email

Would Gary Thuerk's first spam email make it through today's spam filters?

DMN's Top 7 Email Marketing Case Studies

DMN's Top 7 Email Marketing Case Studies

A look back at our best email case studies from the last year.

Take Our Email Marketing Poll

Take Our Email Marketing Poll

Requested: your thoughts on email and email marketing

Welcome to DMN Email Week

Welcome to DMN Email Week

A celebration and examination of all things email

Five Minutes With: EJ McGowan, General Manager at Campaigner

Five Minutes With: EJ McGowan, General Manager at Campaigner

McGowan breaks down the perfect email and shares the lesson that he learned from a recent Royal Caribbean message.

Will Slack and Chat Kill Email Marketing?

Will Slack and Chat Kill Email Marketing?

There will likely always be a place for email even with shiny new tools

Real Poetry or Spoetry? You Decide

Real Poetry or Spoetry? You Decide

I wandered lonely as a cloud (but I was email spam in disguise)...

The Changing Face of Email Marketing

The Changing Face of Email Marketing

Responsive/contextual email? It's email, but not as we know it. We take a look at its potential--and limitations.

Oh Mama, the Email Blasters Are Still Among Us

Oh Mama, the Email Blasters Are Still Among Us

Personalization, timing, and relevancy are alive in the channel, but Mothers' Day demonstrated that so are the batcher-and-blasters.

Yesmail Launches a Cross-Channel Campaign Platform

Yesmail Launches a Cross-Channel Campaign Platform

Yesmail360i attempts to simplify the cross-channel journey with across-the-board data and testing capabilities.

You've Come a Long Way, Email!

You've Come a Long Way, Email!

Top emailers are phasing out messages that customers would consider spam, says Return Path, though there's still room for improvement. Disagree? Check your complaint rates.

The Three P's of Email Marketing

The Three P's of Email Marketing

A recent report sheds light on the people, processes, and products marketers should incorporate today.

Target, Kohl's, and Macy's Take Easter Off

Target, Kohl's, and Macy's Take Easter Off

Retail emailers laid an egg this year. In fact, Kohl's and Macy's together sent only 11 Easter-themed campaigns.

Teleflora Delivers Personal Shopping Experiences Through Email

Teleflora Delivers Personal Shopping Experiences Through Email

Tailored, targeted email helps the flower delivery company generate eight times more orders than its previous generic messages.

Uber Go Bragh

Uber Go Bragh

The taxi-alternative is using email to urge drivers to clear streets of the too-tipsy this St. Patrick's Day—and clean up for itself.

Was Ray Tomlinson the True Inventor of Modern Marketing?

Was Ray Tomlinson the True Inventor of Modern Marketing?

Email was his baby, the biggest cash generator of all marketing channels, and the foundation for search and social media. Marketers, mourn his passing.

Video-Enhanced Email Designed for Profit

Video-Enhanced Email Designed for Profit

Animated gifs in emails can help increase click-throughs—or they can be sold as advertising and generate revenue.

Valentine's Emailers See Bigger Open Rates With Smaller Lists

Valentine's Emailers See Bigger Open Rates With Smaller Lists

Brand suitors are being more selective and taking their time wooing customers.

Email Marketing Isn't as Personal as It Could Be

Email Marketing Isn't as Personal as It Could Be

Although 58% of marketers polled use personalization in their email marketing, just 18% use advanced segmentation, according to a new report.

Email List Quality Trumps Subscriber Quantity

Email List Quality Trumps Subscriber Quantity

A recent study analyzes marketers' most effective tactics for a successful email list strategy, as well as their biggest challenges.

Stop Thinking Opens; Start Thinking Relationships and Purchases

Stop Thinking Opens; Start Thinking Relationships and Purchases

As marketers look to evolve the role of email marketing, they must also reconsider how they use it to drive sales.

Cart Abandonment Emails May Have Hit a Plateau

Cart Abandonment Emails May Have Hit a Plateau

A new study reveals that the use of cart abandonment strategies may have peaked.

Data Keeps Email Relevance on Track [Infographic]

Data Keeps Email Relevance on Track [Infographic]

Integrating email with other channels enables marketers to chug full steam ahead.

5 Must-Haves to Revamp Your 2016 Email Strategy

5 Must-Haves to Revamp Your 2016 Email Strategy

Here's how to increase the value of email marketing campaigns in the New Year.

My Ungroomed Experience With Birchbox's Email Program

My Ungroomed Experience With Birchbox's Email Program

I purchased a six-month gift subscription to Birchbox Man, so why did the e-tailer continue to send me offers to get me to buy?

In 2016, All Roads Will Lead to Email

In 2016, All Roads Will Lead to Email

Multichannel dreams will find fruition in inboxes as emailers dig deeper into their data, experts say.

Emailers Sale Away This Holiday

Emailers Sale Away This Holiday

Percent-off themes dominate the grab for December dollars in people's inboxes.

Email: Everyone's Doing It

Email: Everyone's Doing It

Only about 10% of consumers check their email less than once a day.

Is Email Useful All Year Round? [Infographic]

Is Email Useful All Year Round? [Infographic]

Of course it is. But there are dates when you should or shouldn't hit "send."

The 5 S's of Email Marketing

The 5 S's of Email Marketing

Discover the utmost important qualities in effective email messages.

And the Winner Is...

And the Winner Is...

Thanksgiving weekend is over. Which day performed the best for small business email marketers?

Email Opt-in Done Right

Email Opt-in Done Right

Marketers who ask customers to opt in to email promotions, rather than deciding for them, are the ones who will build the most engagement for their brand.

A View to a Thrill

A View to a Thrill

A unified view of more than 100 data sources helps Xanterra Parks and Resorts capitalize on formerly unseen opportunities.

The 3 Emails I Fell for This Fall

The 3 Emails I Fell for This Fall

Here are the messages that I enjoy receiving in my inbox—and why.

Halloween Emails Fail to Scare Up High Read Rates

Halloween Emails Fail to Scare Up High Read Rates

Only 6% of the more than 30,000 emails that made the rounds last month elicited open rates over 20%.

How to Send the (Almost) Perfect Email

How to Send the (Almost) Perfect Email

New data reveals five tips marketers can use to send emails that drive results.

Non-Integrated Marketing Departments = Non-Integrated Marketing

Non-Integrated Marketing Departments = Non-Integrated Marketing

Is email's continued success lulling marketers into remaining in a single-channel world?

Use Customer Knowledge to Innovate

Use Customer Knowledge to Innovate

Digital disruption is here; customer insight can help companies be disruptors instead of being disrupted.

The Click-Through Catch-22

The Click-Through Catch-22

The most effective methods for boosting click-through rates are also the most challenging to implement.

Extra Space Storage Goes the Extra Mile to Forge Customer Connections

Extra Space Storage Goes the Extra Mile to Forge Customer Connections

Email personalization packages up a 50% increase in attributed conversation rate for the self-storage company.

The Effects of Dirty Email Data

The Effects of Dirty Email Data

Inaccurate or incomplete data often means less return in email marketing. A recent report shows how some marketers are cleaning up their email records.

It's Alive! Six Ways to Create an Engaged Email List

It's Alive! Six Ways to Create an Engaged Email List

Email marketing is about quality, not quantity. Here a half dozen tips to help marketers focus on the latter.

Consumers Want to Hear From Retailers; Knowing When Is the Key

Consumers Want to Hear From Retailers; Knowing When Is the Key

More than 80% of Americans want to receive ads from retailers and e-tailers; though only 57% say they want to hear from them when there is a sale or promotion.

What Works (and What Doesn't) in Email Marketing

What Works (and What Doesn't) in Email Marketing

A new study finds that visual elements and offer-laden emails boost engagement; batch-and-blast messages don't.

Live From Epsilon...

Live From Epsilon...

The company introduces Harmony Live, which can alter email content based on when and where a subscriber opens it.

Low-Cost Email Service Becomes Available on Salesforce

Low-Cost Email Service Becomes Available on Salesforce

Campaign Monitor for Salesforce answers big need on the Sales Cloud, says ESP's marketing chief Kraig Swensrud.

4 Factors That Impact Your Open Rates

4 Factors That Impact Your Open Rates

The effect that these basic elements of email marketing may have on your metrics may surprise you.

Email Continues to Score Some Love [Infographic]

Email Continues to Score Some Love [Infographic]

And it looks like marketers are open to playing with third parties.

7 Ways to Use Email to Combat Email Disengagement

7 Ways to Use Email to Combat Email Disengagement

Email is as popular as ever, but so are feelings of email fatigue. Here's how to bring wayward customers back into the email fold.

Addicted to Email

Addicted to Email

Nine out of 10 check personal email at work, says an Adobe study. Two out of 10 check their inboxes constantly.

The Key to Creating Effective Emails

The Key to Creating Effective Emails

A lead marketer shares the vital component to crafting impactful emails.

Alibaba to Buy a Piece of China's Top Electronics Chain

Alibaba to Buy a Piece of China's Top Electronics Chain

Its 20% stake in Suning will give it access to 1,700 same-day delivery stations.

Email Has Influenced 98 Percent of Consumers Polled to Make a Purchase

Email Has Influenced 98 Percent of Consumers Polled to Make a Purchase

If there was ever any question of email's effectiveness, one recent study provides a succinct answer: Email works.

Campaign Monitor Announces New Email Service

Campaign Monitor Announces New Email Service

Campaign Monitor today announced what it claims is the first transactional email service designed and built for marketers.

Fast Facts: July/August 2015

Fast Facts: July/August 2015

Some quick info to keep you up-to-date, including the number of marketing emails sent in Q1 2015 that were responsive.

Return Path Merges Three Data Streams in the Cloud

Return Path Merges Three Data Streams in the Cloud

For the first time, users of the email analytics provider can pull down data from other providers, consumers, and developers.

TheLadders Proves That Email Marketing Gets the Job Done

TheLadders Proves That Email Marketing Gets the Job Done

The job matching site's new email strategy has all of the right credentials.

Triggered Emails Rise 25%; Make up Less Than 5% of Volume

Triggered Emails Rise 25%; Make up Less Than 5% of Volume

Their open rates were 65% greater than business-as-usual emails and their click-throughs 148% higher, says a study.

Harvard Business Review's Summer Gift: Free Subscriptions

Harvard Business Review's Summer Gift: Free Subscriptions

All you have to do, marketers, is take some of your own medicine and give the venerable journal your email addresses.

Why Marketers Should Keep Sending Emails

Why Marketers Should Keep Sending Emails

Social and mobile are all the rage, but email remains a marketing mainstay. These stats show why the inbox remains a powerful tool for marketers.

Send More Emails, Make More Money

Send More Emails, Make More Money

Return Path studied 600,000 inboxes and found that marketers may be a little too shy about filling them up.

Email Fireworks on the Fourth!

Email Fireworks on the Fourth!

Hilton and Rowdy Gentlemen lead the email opens parade heading into the big summer weekend.

A Slam Dunk for Email Marketing? Perfect Timing.

A Slam Dunk for Email Marketing? Perfect Timing.

The Sacramento Kings score with a new approach to their email strategy that's more than doubled the NBA team's season-ticket base.

Google Sparks a Viral Email Conversation With Undo Send

Google Sparks a Viral Email Conversation With Undo Send

If Gmail wasn't leading the pack in email service, it probably will now.

Early Email Leaders for Father's Day

Early Email Leaders for Father's Day

Booze, golf, and custom T-shirt emails lead inbox appeals for Dad gifts, drawing 50%-plus opens

Expect Opens to Drop With Rollout of Microsoft Clutter

Expect Opens to Drop With Rollout of Microsoft Clutter

Primarily B2B marketing messages will feel the effect of Office 365's new clutter folder feature.

NetSuite Finalizes Bronto Acquisition

NetSuite Finalizes Bronto Acquisition

The business software company bolsters its retail credentials with one of the e-com world's favored email providers.

A Home-Grown Approach to Creating an Abandonment-Free Website

A Home-Grown Approach to Creating an Abandonment-Free Website

Real Food retailer Cultures for Health uses targeted email to reclaim revenue from abandoned online shopping carts and site visits.

The CASL Checkup: How Canadian Consumers and SMBs View Email

The CASL Checkup: How Canadian Consumers and SMBs View Email

One year later and not much has changed. However, many SMBs fail to take advantage of the channel, even though Canadian consumers list it as their preferred method of communication.

Overstock Overstuffs Inboxes on Memorial Day Weekend

Overstock Overstuffs Inboxes on Memorial Day Weekend

The deep-discount dot.com emails twice as many campaigns as any other brand and achieves a 41% open rate.

The Email Paradox

The Email Paradox

Experian's most recent email benchmark report reveals how marketers can finally get through to inactive subscribers.

An SMB Beginner's Guide to Email Marketing

An SMB Beginner's Guide to Email Marketing

7 steps to help small business owners get their email newsletter off of the ground.

Email Marketing: A True Diamond in the Rough [Infographic]

Email Marketing: A True Diamond in the Rough [Infographic]

Although click-through rates remain dull, the channel still dazzles in terms of engagement.

6 Tips for Curing Email "Back Pain"

6 Tips for Curing Email "Back Pain"

Data hygiene is an ailment for many B2B marketers—but it doesn't have to be.

How to Give Email That Personal Touch

How to Give Email That Personal Touch

A personal touch can ignite conversations, build relationships—and boost sales.

'O' Is Only That You're Using the Wrong Subject Line

'O' Is Only That You're Using the Wrong Subject Line

Retailers using just the right words of love to the right people are being embraced with 40% open rates this Mother's Day.

Email Marketers Are Failing to Engage New Subscribers

Email Marketers Are Failing to Engage New Subscribers

Two thirds of new opt-ins fail to take part in any other interactions over the subsequent three months.

Email Strategies That Actually Work

Email Strategies That Actually Work

How to use the email inbox to effectively market.

Message Systems Rolls Out Pay-As-You-Go Email Service

Message Systems Rolls Out Pay-As-You-Go Email Service

The huge infrastructure provider releases SparkPost, which promises enterprise-level delivery of 2 million emails a month for under $1,000.

Inside the Inbox: An Analysis of Consumer Email Habits

Inside the Inbox: An Analysis of Consumer Email Habits

Marketers can learn a lot by simply looking at how consumers email each other.

Email Marketers Aren't Out of the Woods [Infographic]

Email Marketers Aren't Out of the Woods [Infographic]

Indeed, marketers are in the thick of it in terms of segmentation.

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