The holiday season officially kicks off in just a few days, but an analysis of 2014 email marketing trends suggests that small businesses may have already missed their peak engagement day.
The one thing marketers can't afford to mess up in email campaigns are subject lines. Here's how JustAnswer ensures its emails get opened.
Inaccurate or incomplete data often means less return in email marketing. A recent report shows how some marketers are cleaning up their email records.
Even as users increasingly interact with email across multiple devices, the marketing staple is seeing a desktop conversion comeback.
If there was ever any question of email's effectiveness, one recent study provides a succinct answer: Email works.
The online ratings and reviews site relies on technology to remove the guesswork from crafting the most engaging subject lines.
Social and mobile are all the rage, but email remains a marketing mainstay. These stats show why the inbox remains a powerful tool for marketers.
Multi-brand apparel licensing company La Jolla Group is dressing up its omnichannel marketing strategy by adding personalization to its email campaigns.
One year later and not much has changed. However, many SMBs fail to take advantage of the channel, even though Canadian consumers list it as their preferred method of communication.
The huge infrastructure provider releases SparkPost, which promises enterprise-level delivery of 2 million emails a month for under $1,000.
Kerry Reilly, director of product marketing for Adobe Campaign, reveals how marketers can leverage data and email to address customers' needs; plus her top email marketing pet peeve.
Thanks to advanced data analytics, the well-worn vehicle takes on new sheen as a carrier of retargeting and re-engagement appeals.
The premium skiing outfitter adds B2B targeting to its formerly B2C-only business model, and relies on lifecycle marketing to convert leads.
Small- to medium-sized businesses will be early adopters of the email service, but there's no telling where the e-commerce giant will take it next.
Startups that use SparkPost, says company's CEO, will have same real-time access to deliverability data as established enterprises.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...