Quantity doesn't trump quality.
When data drives relevancy, everybody wins.
David Frankland led the research company's customer intelligence team and is a veteran of DoubleClick.
Hashtags in email subject lines can amplify a message and create a personal connection.
Marketers agree that email is the optimal channel for lead gen, but not necessarily on how to best leverage the channel for this purpose.
Marketers beware: even "direct marketing" can get caught up in spam traps.
Pour some eggnog, put your feet up, and catch up on some email marketing stats, facts, and insights that can inspire you for 2015.
Nearly three quarters of consumers use their mobile phone to access their email. Is your mobile email experience up to par or cause for an opt-out?
Hashtags and predictive analytics are hot; static emails and staid subject lines are not.
Expanding technology only serves to increase marketers' investments in triggered emails and lifecycle analysis, a study says.
More than 60% of surveyed executives cite email marketing as their leading producer of ROI.
The European company opens an office in New York, and opens its doors to U.S. SMBs.
Plus, what brands should keep in mind for the upcoming weeks.
The high-tech behemoth bought the mobile email app provider to help improve its customers' mobile email experience.
The online eyewear provider frames the customer experience around trust and reassurance.
More than 90% will depend on the inbox to deliver the results this December, while only 40% will use mobile.
Salutations and names aren't enough. One pundit shares how marketers can make their email messages more personal and impactful in the New Year.
Startups that use SparkPost, says company's CEO, will have same real-time access to deliverability data as established enterprises.
The outdoor clothing company emails when customers are most likely to click.
A look into voters' inboxes finds more emails from Starbucks and Facebook for Democrats than for Republicans.
The company doesn't toy around with lead scoring and segmentation.
Email marketing experts see largely positives in the new mobile app that gives people greater control of and access to their inboxes.
Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.
Our experts set the record straight.
Pushing past the inbox clutter and noise may not be as tough as some marketers may think.
The world of email marketing is more frenetic than ever. Staying abreast of what's not just hot, but also relevant is an ongoing challenge for email marketers.
The frequency marketers use email provides plenty of possibility for error. But those who learn from their mistakes can turn a problem into an opportunity.
Attracting and nurturing leads is tough in today's distracting digital environment. Here's how marketers can use email to grab and hold the attention of the prospects who matter most.
The health and fitness app enhances its email regimen from four messages to a full-fledged marketing automation program.
Why do four out of five marketers refuse to send abandoned cart emails even though they get 20% conversion rates? We don't know. We're asking you.
The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.
The definition of dynamic email content is changing—what marketers need to know.
Determining the right content and number of emails to send can be rugged terrain.
These multi-frame images can create a more animated email experience.
Turns out spam filters and hard bounces aren't necessarily an email marketer's biggest challenges.
Even as email volume and engaged users' activity increase, open, clicks and purchase are down, according to new research.
Email may be a mature marketing channel, but it still rocks. Here, a roundup of ways to jazz up your email marketing.
The email subject line is the window of opportunity for marketers to connect with potential customers.
Because one data point is never enough.
Marketers shouldn't worry too much about the new feature, but that doesn't mean they shouldn't pay attention.
The online charity for public schools could teach marketers a thing or two about email series and basic segmentation.
The consultation site uses personalization and testing to ensure that its email marketing resonates with customers.
Epsilon takes a partner to peg the dynamic content delivered by Agility Harmony to live information.
"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"
Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.
Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?
Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.
In the email world, silence does not consent—at least not in Canada, where much fretted over anti-spam legislation went into effect on July 1.
Marketers can blame Canada for new email woes, but it might just leave them with cleaner lists. Companies with no physical presence there may have less to worry about.
What's in our inbox this month: Emails from outdoor gear companies. Some of these just need to take a hike.
RetirementJobs.com proves that email is a seasoned, but sound channel.
A rundown on what marketers need to know to stay compliant with the new law.
Experts weigh in on the realities behind four email list hygiene myths.
With the right strategies marketers can woo back long-term, inactive subscribers.
OMI and Eclipse team up on a solution to add marketing content to bills and statements.
Your email director is a spray-and-pray kind of guy. As the new marketing VP, how would you deal? See what our readers had to say.
The next wave of metrics for marketers will look at data that reveals customers' expectations, motives, and life experiences.
What's in our inbox this month: Emails from Club Med. See how they stack up against each other.
The C-suite has prioritized clean customer lists, and email opens weigh a bit less, according to Silverpop's email benchmark study.
Pundits from Silverpop and Emma explain why email subscribers are often so dedicated to brands.
Country Outfitter dressed up its marketing, and now email drives up to 66% of the brand's revenue.
Lyris Priority Send mails to most engaged subscribers first, bolstering ISP acceptance of further emails.
A new and simpler revise of the Gmail inbox surfaces, and experts like what they see: less text, more images, less distraction.
Does the email management service benefit or burn email marketers?
Deal adds Experian's customer databases to list-cleansing tool.
What's in our inbox this month: Airliner emails. See which ones we think are first class.
Marketers who use email triggers in their campaigns can spark precious, one-to-one digital conversations with customers.
Four lessons learned from the skin care provider's first welcome email campaign.
If you haven't tested your 'from' line, now is the time to do so.
The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.
The company partners with BriteVerify to offer automatic list cleaning to SMB clients.
A veteran emailer from the North Country tells U.S. marketers how to navigate the new regulations taking effect on July 1.
A look back on how Gmail changed the email marketing industry.
What's in our inbox this month: Gardening supplies emails. Which ones engage and which ones wither on the vine?
Even the most data-centric marketers find it challenging to analyze a key mobile touchpoint: email.
Without a doubt, email campaigns continue to provide incredible access to customers and be a top-performing channel for marketers.
Four small ways marketers can revitalize common email practices
Fundraisers at Brandeis University use gamification to galvanize alumni and rev up donations.
Twenty percent of purchases are made on a mobile device. According to a recent study, that number's primed to increase, and email's your ticket in.
What's in our inbox this month: Sporting goods emails. Which ones hit it out of the park?
Email is a mainstay for lead nurturing and customer retention. It can also be a powerfully effective channel for customer acquisition.
The caregiver site looks after customers' mobile needs by optimizing its emails for mobile.
What's in our inbox this month: Cruise Line Emails. Some you want to keep, others you might want to toss overboard.
Here's what marketers should and shouldn't do after sending a flawed email and what they can do to avoid future mistakes.
The two companies join forces to bolster their respective cloud-based, data-driven marketing services
Email volume and ROI per email message was way up during the 2013 holiday season. Did someone say email was dead?
Love—and email—knows no borders. And if you love to send email (U.S. email marketers, we're looking at you), then you need to pay attention to what's happening in Canada.
The Email Experience Council honors Uncommon Good's Zack Notes and Oracle|Eloqua's Dennis Dayman for their outstanding contributions to the industry.
What's in our inbox this month: Thanksgiving Day sales emails. Which ones are delicious and which ones are just turkeys?
Jeannette Kocsis, EVP of digital engagement at The Agency Inside Harte-Hanks, shares three email marketing issues she believes marketers should brace for this year.
Long the odds-on favorite, email is now essential to winning marketing's omnichannel superfecta.
The availability of background and behavioral data is so wide that a growing number of companies are avidly segmenting.
Transactional emails are a font of opportunity for e-coms, a study finds.
Gmail's click rate dipped for the first time in years, says a new study. Marketers need to focus on optimizing emails for mobile, where the Tabs format is not operational.
A UK company that hosts online luxury car sweepstakes takes a risk and wins big with agile email and dynamic content.
10 tips for effective email marketing in a saturated digital marketing world.
The local business online platform relies on automated emails to satisfy customers' hunger for relevancy.
Kmart, Home Depot, Nordstrom, and OfficeMax will prevail in inboxes; Amazon and Bergdorf's will falter, a study claims.
We sought the advice of several experts to provide you with proven practices to keep your email marketing out of the spam box.
The system for delivering emails to an expanding universe of devices is effective, but has limitations, says a new study.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...