Clinton Still Dominates Email Marketing Volume

Clinton Still Dominates Email Marketing Volume

Clinton still outpacing Trump while polls tighten

Rare.us Wrangles Success with Email Campaign

Rare.us Wrangles Success with Email Campaign

How a website leveraged targeted email newsletters to win 400 million monthly visitors.

Wyndham Email Marketing is All About the Loyal Customer

Wyndham Email Marketing is All About the Loyal Customer

Hotel chain says email operations are "beyond clicking"

What Makes an Email Great

What Makes an Email Great

From someone who collects and shares great emails as a hobby.

Citi's Email Marketing Key to Customer Engagement

Citi's Email Marketing Key to Customer Engagement

60-person team focuses on early engagement, ROI

Why Email Makes for a Poor Personal Comms Tool

Why Email Makes for a Poor Personal Comms Tool

There's a reason why I never email my friends. A few reasons, actually.

A Tale of Abandoned Inboxes

A Tale of Abandoned Inboxes

A personal reflection on emails: the unwanted, unread and abandoned

What Your Email Salutation Says About You

What Your Email Salutation Says About You

The do's and don'ts of email salutations.

An Analysis of All The Promotional Emails I Received Before Noon

An Analysis of All The Promotional Emails I Received Before Noon

Why a brand is emailing me at 1:12 and other promotional email mysteries

Personalized Emails Cross the Finish Line

Personalized Emails Cross the Finish Line

Finish Line pairs evergreen email campaigns with triggered personalized messaging

The Honesty in Email Marketing Hyperbole

The Honesty in Email Marketing Hyperbole

In celebration of DMN's Email Week, we filter the honesty from the hyperbole in email marketing.

Eight Things That Threaten Email Marketing

Eight Things That Threaten Email Marketing

Threats both internal and external

PreSonus Finds Its Email Marketing Rhythm

PreSonus Finds Its Email Marketing Rhythm

The provider of music production and recording tools increased direct sales and engagement after implementing a new ESP and introducing new capabilities, like segmentation and automation.

The Evolution of Email Marketing

The Evolution of Email Marketing

From Gary Thuerk's first marketing email to 123 messages a day, how did we get here?

An Analysis of the First Spam Email

An Analysis of the First Spam Email

Would Gary Thuerk's first spam email make it through today's spam filters?

Take Our Email Marketing Poll

Take Our Email Marketing Poll

Requested: your thoughts on email and email marketing

Welcome to DMN Email Week

Welcome to DMN Email Week

A celebration and examination of all things email

The Humane Society Fetches ROI and Engagement

The Humane Society Fetches ROI and Engagement

The animal advocacy organization experiments with different creative elements in its string of email campaigns.

100-Day Dash: What Clinton and Trump Need to Do to Win

100-Day Dash: What Clinton and Trump Need to Do to Win

In an election campaign where it seems anything goes, strategists and data analysts say there are still some truisms to consider

Sad: Trump's Email Woes Continue

Sad: Trump's Email Woes Continue

Spam and low volume compared to the Clinton machine

Five Minutes With: EJ McGowan, General Manager at Campaigner

Five Minutes With: EJ McGowan, General Manager at Campaigner

McGowan breaks down the perfect email and shares the lesson that he learned from a recent Royal Caribbean message.

Dormify Decks Out Its Email Marketing With Automation and Segmentation

Dormify Decks Out Its Email Marketing With Automation and Segmentation

The home décor brand for young adults experienced a 92% increase in email revenue by introducing segmentation and enhancing its welcome series and shopping-cart-abandonment messages.

Will Slack and Chat Kill Email Marketing?

Will Slack and Chat Kill Email Marketing?

There will likely always be a place for email even with shiny new tools

Real Poetry or Spoetry? You Decide

Real Poetry or Spoetry? You Decide

I wandered lonely as a cloud (but I was email spam in disguise)...

TestingMom.com Gets a Crash Course in Segmentation

TestingMom.com Gets a Crash Course in Segmentation

The online education platform increases open rates, delivery rates, and conversion by switching ESPs and experimenting with targeted emails.

The Changing Face of Email Marketing

The Changing Face of Email Marketing

Responsive/contextual email? It's email, but not as we know it. We take a look at its potential--and limitations.

HealthiNation Trades Content for Email Addresses in Holiday Campaign

HealthiNation Trades Content for Email Addresses in Holiday Campaign

The health video startup ran a campaign in which it exchanged holiday cookbooks for email addresses.

Oh Mama, the Email Blasters Are Still Among Us

Oh Mama, the Email Blasters Are Still Among Us

Personalization, timing, and relevancy are alive in the channel, but Mothers' Day demonstrated that so are the batcher-and-blasters.

Twitter Got Trump This Far, Does He Need Email to Take Him the Rest of the Way?

Twitter Got Trump This Far, Does He Need Email to Take Him the Rest of the Way?

Hillary's already socking away summer media time, while Donald deals with the pains of shifting from earned to paid media vehicles.

Yesmail Launches a Cross-Channel Campaign Platform

Yesmail Launches a Cross-Channel Campaign Platform

Yesmail360i attempts to simplify the cross-channel journey with across-the-board data and testing capabilities.

You've Come a Long Way, Email!

You've Come a Long Way, Email!

Top emailers are phasing out messages that customers would consider spam, says Return Path, though there's still room for improvement. Disagree? Check your complaint rates.

The Three P's of Email Marketing

The Three P's of Email Marketing

A recent report sheds light on the people, processes, and products marketers should incorporate today.

Dems Rule the Email Channel in Election 2016

Dems Rule the Email Channel in Election 2016

Bernie Sanders is the champion of contribution conversion. Hillary Clinton emails more than the rest of the candidates combined—almost a billion emails in the past two months.

Target, Kohl's, and Macy's Take Easter Off

Target, Kohl's, and Macy's Take Easter Off

Retail emailers laid an egg this year. In fact, Kohl's and Macy's together sent only 11 Easter-themed campaigns.

Two Types of Email That Produce Marketing Wins

Two Types of Email That Produce Marketing Wins

An industry insider clears up a widespread myth about email marketing and reveals two surefire ways to ramp up its effectiveness.

Teleflora Delivers Personal Shopping Experiences Through Email

Teleflora Delivers Personal Shopping Experiences Through Email

Tailored, targeted email helps the flower delivery company generate eight times more orders than its previous generic messages.

Uber Go Bragh

Uber Go Bragh

The taxi-alternative is using email to urge drivers to clear streets of the too-tipsy this St. Patrick's Day—and clean up for itself.

The Dispute Continues Over Email Privacy Rules

The Dispute Continues Over Email Privacy Rules

A renewed debate is ensuing about how difficult it should be for the government to obtain private email messages.

Was Ray Tomlinson the True Inventor of Modern Marketing?

Was Ray Tomlinson the True Inventor of Modern Marketing?

Email was his baby, the biggest cash generator of all marketing channels, and the foundation for search and social media. Marketers, mourn his passing.

The Email Privacy Act Is Reintroduced

The Email Privacy Act Is Reintroduced

Voted down last year, the bill that would require warrants for ESPs to turn over client emails gets another go and will be marked up in March.

Video-Enhanced Email Designed for Profit

Video-Enhanced Email Designed for Profit

Animated gifs in emails can help increase click-throughs—or they can be sold as advertising and generate revenue.

Two Tremendous Revenue Opportunities for Email Marketers

Two Tremendous Revenue Opportunities for Email Marketers

There's untapped potential for email marketers on Saturdays and Sundays, according to a new report. The findings also reveal a major lift in revenues with loyalty program emails.

Valentine's Emailers See Bigger Open Rates With Smaller Lists

Valentine's Emailers See Bigger Open Rates With Smaller Lists

Brand suitors are being more selective and taking their time wooing customers.

HostGator Uses Retargeting to Sink Its Teeth Into Double-Digit Revenue Growth

HostGator Uses Retargeting to Sink Its Teeth Into Double-Digit Revenue Growth

The Web hosting company's cart-abandonment email strategy delivers an uplift of 63% in daily recovered revenue.

Email Marketing Isn't as Personal as It Could Be

Email Marketing Isn't as Personal as It Could Be

Although 58% of marketers polled use personalization in their email marketing, just 18% use advanced segmentation, according to a new report.

Email List Quality Trumps Subscriber Quantity

Email List Quality Trumps Subscriber Quantity

A recent study analyzes marketers' most effective tactics for a successful email list strategy, as well as their biggest challenges.

AOL Is the Campaign Contribution Champion

AOL Is the Campaign Contribution Champion

And it's not even a close race. Accounting for just 4% of the addresses on presidential candidates' lists, AOL produces 22% of donation dollars.

Stop Thinking Opens; Start Thinking Relationships and Purchases

Stop Thinking Opens; Start Thinking Relationships and Purchases

As marketers look to evolve the role of email marketing, they must also reconsider how they use it to drive sales.

Email Gets the Biggest Budget Love in 2016

Email Gets the Biggest Budget Love in 2016

More than half of marketers polled plan to increase marketing budgets this year, with email leading their spend.

Cart Abandonment Emails May Have Hit a Plateau

Cart Abandonment Emails May Have Hit a Plateau

A new study reveals that the use of cart abandonment strategies may have peaked.

Golf Channel Tees Up a New Email Strategy

Golf Channel Tees Up a New Email Strategy

The company is scoring new high-value email subscribers using a robust, multichannel acquisition strategy.

5 Must-Haves to Revamp Your 2016 Email Strategy

5 Must-Haves to Revamp Your 2016 Email Strategy

Here's how to increase the value of email marketing campaigns in the New Year.

Handicapping the GOP Email Race

Handicapping the GOP Email Race

Trump, an email laggard, sits atop the polls. Carson, an email pioneer, is falling like a stone. Is this not the same channel that delivered Obama a second term?

Email Marketing in the Age of Programmatic and IoT

Email Marketing in the Age of Programmatic and IoT

Programmatic buying and interactions with Internet of Things devices will reinvent email marketing.

Email, by the Numbers

Email, by the Numbers

Email tactics are among the most measured in marketing--and among the most used, commanding one-fifth of digital budgets. Read on for more inbox intelligence from 2015.

My Ungroomed Experience With Birchbox's Email Program

My Ungroomed Experience With Birchbox's Email Program

I purchased a six-month gift subscription to Birchbox Man, so why did the e-tailer continue to send me offers to get me to buy?

In 2016, All Roads Will Lead to Email

In 2016, All Roads Will Lead to Email

Multichannel dreams will find fruition in inboxes as emailers dig deeper into their data, experts say.

Emailers Sale Away This Holiday

Emailers Sale Away This Holiday

Percent-off themes dominate the grab for December dollars in people's inboxes.

Email Best Practices That Fall on the Naughty—and Nice—List

Email Best Practices That Fall on the Naughty—and Nice—List

A new survey reveals sales and discounts are the belles of the ball this year.

Email: Everyone's Doing It

Email: Everyone's Doing It

Only about 10% of consumers check their email less than once a day.

The New Normal in Email Marketing

The New Normal in Email Marketing

2015 pushed the limits in what marketers can do in their email campaigns. Here's a look at some of the best strategies companies should carry into 2016.

How Consumers Really Feel About Your Subject Lines

How Consumers Really Feel About Your Subject Lines

Including emotional language in the subject lines of Black Friday emails had an interesting impact on marketers' open rates.

The 5 S's of Email Marketing

The 5 S's of Email Marketing

Discover the utmost important qualities in effective email messages.

Email Opt-in Done Right

Email Opt-in Done Right

Marketers who ask customers to opt in to email promotions, rather than deciding for them, are the ones who will build the most engagement for their brand.

Are SMBs Already Past their Holiday Email Marketing Prime?

Are SMBs Already Past their Holiday Email Marketing Prime?

The holiday season officially kicks off in just a few days, but an analysis of 2014 email marketing trends suggests that small businesses may have already missed their peak engagement day.

Pay Attention to Me!

Pay Attention to Me!

Eight ways B2B marketers can better engage their audiences inside and outside of the inbox.

Black Friday Email Faux Pas

Black Friday Email Faux Pas

A new study reveals the major missteps that email marketers make during the shopping season.

Halloween Emails Fail to Scare Up High Read Rates

Halloween Emails Fail to Scare Up High Read Rates

Only 6% of the more than 30,000 emails that made the rounds last month elicited open rates over 20%.

7 Secrets for Crafting Subject Lines That Drive Opens

7 Secrets for Crafting Subject Lines That Drive Opens

The one thing marketers can't afford to mess up in email campaigns are subject lines. Here's how JustAnswer ensures its emails get opened.

How to Send the (Almost) Perfect Email

How to Send the (Almost) Perfect Email

New data reveals five tips marketers can use to send emails that drive results.

Non-Integrated Marketing Departments = Non-Integrated Marketing

Non-Integrated Marketing Departments = Non-Integrated Marketing

Is email's continued success lulling marketers into remaining in a single-channel world?

The Click-Through Catch-22

The Click-Through Catch-22

The most effective methods for boosting click-through rates are also the most challenging to implement.

Extra Space Storage Goes the Extra Mile to Forge Customer Connections

Extra Space Storage Goes the Extra Mile to Forge Customer Connections

Email personalization packages up a 50% increase in attributed conversation rate for the self-storage company.

The Effects of Dirty Email Data

The Effects of Dirty Email Data

Inaccurate or incomplete data often means less return in email marketing. A recent report shows how some marketers are cleaning up their email records.

It's Alive! Six Ways to Create an Engaged Email List

It's Alive! Six Ways to Create an Engaged Email List

Email marketing is about quality, not quantity. Here a half dozen tips to help marketers focus on the latter.

2015 Essential Guide to Email Marketing

2015 Essential Guide to Email Marketing

The 2015 Essential Guide to Email Marketing—everything you need to know about email marketing, all in one spot. Read on for insight.

Email, Like Fine Wine, Gets Better With Age

Email, Like Fine Wine, Gets Better With Age

Email continues to be a marketing staple because it works without busting the marketing budget—and marketers continue to reinvent it.

We've Got Our ISPs on You

We've Got Our ISPs on You

The current, complex, yet straightforward state of email deliverability

Email: The Prime Lead-Gen Tactic for SMBs

Email: The Prime Lead-Gen Tactic for SMBs

While email marketing may be fairly easy to execute, creating content remains a challenge.

What Works (and What Doesn't) in Email Marketing

What Works (and What Doesn't) in Email Marketing

A new study finds that visual elements and offer-laden emails boost engagement; batch-and-blast messages don't.

Live From Epsilon...

Live From Epsilon...

The company introduces Harmony Live, which can alter email content based on when and where a subscriber opens it.

Low-Cost Email Service Becomes Available on Salesforce

Low-Cost Email Service Becomes Available on Salesforce

Campaign Monitor for Salesforce answers big need on the Sales Cloud, says ESP's marketing chief Kraig Swensrud.

4 Factors That Impact Your Open Rates

4 Factors That Impact Your Open Rates

The effect that these basic elements of email marketing may have on your metrics may surprise you.

In Emails, It's Hillary in a Landslide

In Emails, It's Hillary in a Landslide

When it comes to campaign emails, it's the other guys who've got troubles, not the ex-Secretary of State.

Email Plus Social Equals Engagement

Email Plus Social Equals Engagement

Marketers who do the math are learning that social media and email marketing simply add up.

7 Ways to Use Email to Combat Email Disengagement

7 Ways to Use Email to Combat Email Disengagement

Email is as popular as ever, but so are feelings of email fatigue. Here's how to bring wayward customers back into the email fold.

Addicted to Email

Addicted to Email

Nine out of 10 check personal email at work, says an Adobe study. Two out of 10 check their inboxes constantly.

New Records in Email Marketing

New Records in Email Marketing

2015 is the year of new heights for email marketers, and here are the stats to back it up.

Four Ways to Make Email Content Adaptable for Any Device

Four Ways to Make Email Content Adaptable for Any Device

Even as users increasingly interact with email across multiple devices, the marketing staple is seeing a desktop conversion comeback.

The Key to Creating Effective Emails

The Key to Creating Effective Emails

A lead marketer shares the vital component to crafting impactful emails.

Email Has Influenced 98 Percent of Consumers Polled to Make a Purchase

Email Has Influenced 98 Percent of Consumers Polled to Make a Purchase

If there was ever any question of email's effectiveness, one recent study provides a succinct answer: Email works.

The Email Marketing Sweet Spot

The Email Marketing Sweet Spot

A gourmet cookie shop sweetens its recipe for email messages.

Campaign Monitor Announces New Email Service

Campaign Monitor Announces New Email Service

Campaign Monitor today announced what it claims is the first transactional email service designed and built for marketers.

The Reviews Are In: Angie's List Successfully Leverages Emotion in Email

The Reviews Are In: Angie's List Successfully Leverages Emotion in Email

The online ratings and reviews site relies on technology to remove the guesswork from crafting the most engaging subject lines.

Email Marketing Gets a Major Boost From LinkedIn Data

Email Marketing Gets a Major Boost From LinkedIn Data

Marketers at one finance advisory firm realize that email's crucial; but it's not a standalone strategy.

Return Path Merges Three Data Streams in the Cloud

Return Path Merges Three Data Streams in the Cloud

For the first time, users of the email analytics provider can pull down data from other providers, consumers, and developers.

TheLadders Proves That Email Marketing Gets the Job Done

TheLadders Proves That Email Marketing Gets the Job Done

The job matching site's new email strategy has all of the right credentials.

Triggered Emails Rise 25%; Make up Less Than 5% of Volume

Triggered Emails Rise 25%; Make up Less Than 5% of Volume

Their open rates were 65% greater than business-as-usual emails and their click-throughs 148% higher, says a study.

Don't Forget About "H2H" in Email Marketing

Don't Forget About "H2H" in Email Marketing

It's time to think less like a marketer and more like a human.

Harvard Business Review's Summer Gift: Free Subscriptions

Harvard Business Review's Summer Gift: Free Subscriptions

All you have to do, marketers, is take some of your own medicine and give the venerable journal your email addresses.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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