Oh Mama, the Email Blasters Are Still Among Us

Oh Mama, the Email Blasters Are Still Among Us

Personalization, timing, and relevancy are alive in the channel, but Mothers' Day demonstrated that so are the batcher-and-blasters.

Twitter Got Trump This Far, Does He Need Email to Take Him the Rest of the Way?

Twitter Got Trump This Far, Does He Need Email to Take Him the Rest of the Way?

Hillary's already socking away summer media time, while Donald deals with the pains of shifting from earned to paid media vehicles.

Yesmail Launches a Cross-Channel Campaign Platform

Yesmail Launches a Cross-Channel Campaign Platform

Yesmail360i attempts to simplify the cross-channel journey with across-the-board data and testing capabilities.

You've Come a Long Way, Email!

You've Come a Long Way, Email!

Top emailers are phasing out messages that customers would consider spam, says Return Path, though there's still room for improvement. Disagree? Check your complaint rates.

The Three P's of Email Marketing

The Three P's of Email Marketing

A recent report sheds light on the people, processes, and products marketers should incorporate today.

Dems Rule the Email Channel in Election 2016

Dems Rule the Email Channel in Election 2016

Bernie Sanders is the champion of contribution conversion. Hillary Clinton emails more than the rest of the candidates combined—almost a billion emails in the past two months.

Target, Kohl's, and Macy's Take Easter Off

Target, Kohl's, and Macy's Take Easter Off

Retail emailers laid an egg this year. In fact, Kohl's and Macy's together sent only 11 Easter-themed campaigns.

Two Types of Email That Produce Marketing Wins

Two Types of Email That Produce Marketing Wins

An industry insider clears up a widespread myth about email marketing and reveals two surefire ways to ramp up its effectiveness.

Teleflora Delivers Personal Shopping Experiences Through Email

Teleflora Delivers Personal Shopping Experiences Through Email

Tailored, targeted email helps the flower delivery company generate eight times more orders than its previous generic messages.

Uber Go Bragh

Uber Go Bragh

The taxi-alternative is using email to urge drivers to clear streets of the too-tipsy this St. Patrick's Day—and clean up for itself.

The Dispute Continues Over Email Privacy Rules

The Dispute Continues Over Email Privacy Rules

A renewed debate is ensuing about how difficult it should be for the government to obtain private email messages.

Was Ray Tomlinson the True Inventor of Modern Marketing?

Was Ray Tomlinson the True Inventor of Modern Marketing?

Email was his baby, the biggest cash generator of all marketing channels, and the foundation for search and social media. Marketers, mourn his passing.

The Email Privacy Act Is Reintroduced

The Email Privacy Act Is Reintroduced

Voted down last year, the bill that would require warrants for ESPs to turn over client emails gets another go and will be marked up in March.

Video-Enhanced Email Designed for Profit

Video-Enhanced Email Designed for Profit

Animated gifs in emails can help increase click-throughs—or they can be sold as advertising and generate revenue.

Two Tremendous Revenue Opportunities for Email Marketers

Two Tremendous Revenue Opportunities for Email Marketers

There's untapped potential for email marketers on Saturdays and Sundays, according to a new report. The findings also reveal a major lift in revenues with loyalty program emails.

Valentine's Emailers See Bigger Open Rates With Smaller Lists

Valentine's Emailers See Bigger Open Rates With Smaller Lists

Brand suitors are being more selective and taking their time wooing customers.

HostGator Uses Retargeting to Sink Its Teeth Into Double-Digit Revenue Growth

HostGator Uses Retargeting to Sink Its Teeth Into Double-Digit Revenue Growth

The Web hosting company's cart-abandonment email strategy delivers an uplift of 63% in daily recovered revenue.

Email Marketing Isn't as Personal as It Could Be

Email Marketing Isn't as Personal as It Could Be

Although 58% of marketers polled use personalization in their email marketing, just 18% use advanced segmentation, according to a new report.

Email List Quality Trumps Subscriber Quantity

Email List Quality Trumps Subscriber Quantity

A recent study analyzes marketers' most effective tactics for a successful email list strategy, as well as their biggest challenges.

AOL Is the Campaign Contribution Champion

AOL Is the Campaign Contribution Champion

And it's not even a close race. Accounting for just 4% of the addresses on presidential candidates' lists, AOL produces 22% of donation dollars.

Stop Thinking Opens; Start Thinking Relationships and Purchases

Stop Thinking Opens; Start Thinking Relationships and Purchases

As marketers look to evolve the role of email marketing, they must also reconsider how they use it to drive sales.

Email Gets the Biggest Budget Love in 2016

Email Gets the Biggest Budget Love in 2016

More than half of marketers polled plan to increase marketing budgets this year, with email leading their spend.

Cart Abandonment Emails May Have Hit a Plateau

Cart Abandonment Emails May Have Hit a Plateau

A new study reveals that the use of cart abandonment strategies may have peaked.

Golf Channel Tees Up a New Email Strategy

Golf Channel Tees Up a New Email Strategy

The company is scoring new high-value email subscribers using a robust, multichannel acquisition strategy.

5 Must-Haves to Revamp Your 2016 Email Strategy

5 Must-Haves to Revamp Your 2016 Email Strategy

Here's how to increase the value of email marketing campaigns in the New Year.

Handicapping the GOP Email Race

Handicapping the GOP Email Race

Trump, an email laggard, sits atop the polls. Carson, an email pioneer, is falling like a stone. Is this not the same channel that delivered Obama a second term?

Email Marketing in the Age of Programmatic and IoT

Email Marketing in the Age of Programmatic and IoT

Programmatic buying and interactions with Internet of Things devices will reinvent email marketing.

Email, by the Numbers

Email, by the Numbers

Email tactics are among the most measured in marketing--and among the most used, commanding one-fifth of digital budgets. Read on for more inbox intelligence from 2015.

My Ungroomed Experience With Birchbox's Email Program

My Ungroomed Experience With Birchbox's Email Program

I purchased a six-month gift subscription to Birchbox Man, so why did the e-tailer continue to send me offers to get me to buy?

In 2016, All Roads Will Lead to Email

In 2016, All Roads Will Lead to Email

Multichannel dreams will find fruition in inboxes as emailers dig deeper into their data, experts say.

Emailers Sale Away This Holiday

Emailers Sale Away This Holiday

Percent-off themes dominate the grab for December dollars in people's inboxes.

Email Best Practices That Fall on the Naughty—and Nice—List

Email Best Practices That Fall on the Naughty—and Nice—List

A new survey reveals sales and discounts are the belles of the ball this year.

Email: Everyone's Doing It

Email: Everyone's Doing It

Only about 10% of consumers check their email less than once a day.

The New Normal in Email Marketing

The New Normal in Email Marketing

2015 pushed the limits in what marketers can do in their email campaigns. Here's a look at some of the best strategies companies should carry into 2016.

How Consumers Really Feel About Your Subject Lines

How Consumers Really Feel About Your Subject Lines

Including emotional language in the subject lines of Black Friday emails had an interesting impact on marketers' open rates.

The 5 S's of Email Marketing

The 5 S's of Email Marketing

Discover the utmost important qualities in effective email messages.

Email Opt-in Done Right

Email Opt-in Done Right

Marketers who ask customers to opt in to email promotions, rather than deciding for them, are the ones who will build the most engagement for their brand.

Are SMBs Already Past their Holiday Email Marketing Prime?

Are SMBs Already Past their Holiday Email Marketing Prime?

The holiday season officially kicks off in just a few days, but an analysis of 2014 email marketing trends suggests that small businesses may have already missed their peak engagement day.

Pay Attention to Me!

Pay Attention to Me!

Eight ways B2B marketers can better engage their audiences inside and outside of the inbox.

Black Friday Email Faux Pas

Black Friday Email Faux Pas

A new study reveals the major missteps that email marketers make during the shopping season.

Halloween Emails Fail to Scare Up High Read Rates

Halloween Emails Fail to Scare Up High Read Rates

Only 6% of the more than 30,000 emails that made the rounds last month elicited open rates over 20%.

7 Secrets for Crafting Subject Lines That Drive Opens

7 Secrets for Crafting Subject Lines That Drive Opens

The one thing marketers can't afford to mess up in email campaigns are subject lines. Here's how JustAnswer ensures its emails get opened.

How to Send the (Almost) Perfect Email

How to Send the (Almost) Perfect Email

New data reveals five tips marketers can use to send emails that drive results.

Non-Integrated Marketing Departments = Non-Integrated Marketing

Non-Integrated Marketing Departments = Non-Integrated Marketing

Is email's continued success lulling marketers into remaining in a single-channel world?

The Click-Through Catch-22

The Click-Through Catch-22

The most effective methods for boosting click-through rates are also the most challenging to implement.

Extra Space Storage Goes the Extra Mile to Forge Customer Connections

Extra Space Storage Goes the Extra Mile to Forge Customer Connections

Email personalization packages up a 50% increase in attributed conversation rate for the self-storage company.

The Effects of Dirty Email Data

The Effects of Dirty Email Data

Inaccurate or incomplete data often means less return in email marketing. A recent report shows how some marketers are cleaning up their email records.

It's Alive! Six Ways to Create an Engaged Email List

It's Alive! Six Ways to Create an Engaged Email List

Email marketing is about quality, not quantity. Here a half dozen tips to help marketers focus on the latter.

2015 Essential Guide to Email Marketing

2015 Essential Guide to Email Marketing

The 2015 Essential Guide to Email Marketing—everything you need to know about email marketing, all in one spot. Read on for insight.

Email, Like Fine Wine, Gets Better With Age

Email, Like Fine Wine, Gets Better With Age

Email continues to be a marketing staple because it works without busting the marketing budget—and marketers continue to reinvent it.

We've Got Our ISPs on You

We've Got Our ISPs on You

The current, complex, yet straightforward state of email deliverability

Email: The Prime Lead-Gen Tactic for SMBs

Email: The Prime Lead-Gen Tactic for SMBs

While email marketing may be fairly easy to execute, creating content remains a challenge.

What Works (and What Doesn't) in Email Marketing

What Works (and What Doesn't) in Email Marketing

A new study finds that visual elements and offer-laden emails boost engagement; batch-and-blast messages don't.

Live From Epsilon...

Live From Epsilon...

The company introduces Harmony Live, which can alter email content based on when and where a subscriber opens it.

Low-Cost Email Service Becomes Available on Salesforce

Low-Cost Email Service Becomes Available on Salesforce

Campaign Monitor for Salesforce answers big need on the Sales Cloud, says ESP's marketing chief Kraig Swensrud.

4 Factors That Impact Your Open Rates

4 Factors That Impact Your Open Rates

The effect that these basic elements of email marketing may have on your metrics may surprise you.

In Emails, It's Hillary in a Landslide

In Emails, It's Hillary in a Landslide

When it comes to campaign emails, it's the other guys who've got troubles, not the ex-Secretary of State.

Email Plus Social Equals Engagement

Email Plus Social Equals Engagement

Marketers who do the math are learning that social media and email marketing simply add up.

7 Ways to Use Email to Combat Email Disengagement

7 Ways to Use Email to Combat Email Disengagement

Email is as popular as ever, but so are feelings of email fatigue. Here's how to bring wayward customers back into the email fold.

Addicted to Email

Addicted to Email

Nine out of 10 check personal email at work, says an Adobe study. Two out of 10 check their inboxes constantly.

New Records in Email Marketing

New Records in Email Marketing

2015 is the year of new heights for email marketers, and here are the stats to back it up.

Four Ways to Make Email Content Adaptable for Any Device

Four Ways to Make Email Content Adaptable for Any Device

Even as users increasingly interact with email across multiple devices, the marketing staple is seeing a desktop conversion comeback.

The Key to Creating Effective Emails

The Key to Creating Effective Emails

A lead marketer shares the vital component to crafting impactful emails.

Email Has Influenced 98 Percent of Consumers Polled to Make a Purchase

Email Has Influenced 98 Percent of Consumers Polled to Make a Purchase

If there was ever any question of email's effectiveness, one recent study provides a succinct answer: Email works.

The Email Marketing Sweet Spot

The Email Marketing Sweet Spot

A gourmet cookie shop sweetens its recipe for email messages.

Campaign Monitor Announces New Email Service

Campaign Monitor Announces New Email Service

Campaign Monitor today announced what it claims is the first transactional email service designed and built for marketers.

The Reviews Are In: Angie's List Successfully Leverages Emotion in Email

The Reviews Are In: Angie's List Successfully Leverages Emotion in Email

The online ratings and reviews site relies on technology to remove the guesswork from crafting the most engaging subject lines.

Email Marketing Gets a Major Boost From LinkedIn Data

Email Marketing Gets a Major Boost From LinkedIn Data

Marketers at one finance advisory firm realize that email's crucial; but it's not a standalone strategy.

Return Path Merges Three Data Streams in the Cloud

Return Path Merges Three Data Streams in the Cloud

For the first time, users of the email analytics provider can pull down data from other providers, consumers, and developers.

TheLadders Proves That Email Marketing Gets the Job Done

TheLadders Proves That Email Marketing Gets the Job Done

The job matching site's new email strategy has all of the right credentials.

Triggered Emails Rise 25%; Make up Less Than 5% of Volume

Triggered Emails Rise 25%; Make up Less Than 5% of Volume

Their open rates were 65% greater than business-as-usual emails and their click-throughs 148% higher, says a study.

Don't Forget About "H2H" in Email Marketing

Don't Forget About "H2H" in Email Marketing

It's time to think less like a marketer and more like a human.

Harvard Business Review's Summer Gift: Free Subscriptions

Harvard Business Review's Summer Gift: Free Subscriptions

All you have to do, marketers, is take some of your own medicine and give the venerable journal your email addresses.

Why Marketers Should Keep Sending Emails

Why Marketers Should Keep Sending Emails

Social and mobile are all the rage, but email remains a marketing mainstay. These stats show why the inbox remains a powerful tool for marketers.

Send More Emails, Make More Money

Send More Emails, Make More Money

Return Path studied 600,000 inboxes and found that marketers may be a little too shy about filling them up.

Email Fireworks on the Fourth!

Email Fireworks on the Fourth!

Hilton and Rowdy Gentlemen lead the email opens parade heading into the big summer weekend.

Personalized Email Is Ideal for Commerce-Centric Conversation

Personalized Email Is Ideal for Commerce-Centric Conversation

Multi-brand apparel licensing company La Jolla Group is dressing up its omnichannel marketing strategy by adding personalization to its email campaigns.

A Slam Dunk for Email Marketing? Perfect Timing.

A Slam Dunk for Email Marketing? Perfect Timing.

The Sacramento Kings score with a new approach to their email strategy that's more than doubled the NBA team's season-ticket base.

Google Sparks a Viral Email Conversation With Undo Send

Google Sparks a Viral Email Conversation With Undo Send

If Gmail wasn't leading the pack in email service, it probably will now.

How to Make Your Emails Go Viral

How to Make Your Emails Go Viral

Eight tips for getting subscribers to forward your emails. (Tip No. 1: Contain your dreams of virality to your subscriber base.)

Early Email Leaders for Father's Day

Early Email Leaders for Father's Day

Booze, golf, and custom T-shirt emails lead inbox appeals for Dad gifts, drawing 50%-plus opens

Expect Opens to Drop With Rollout of Microsoft Clutter

Expect Opens to Drop With Rollout of Microsoft Clutter

Primarily B2B marketing messages will feel the effect of Office 365's new clutter folder feature.

Mobile Email: The "New Normal" for Marketers and Consumers

Mobile Email: The "New Normal" for Marketers and Consumers

Five things email marketers should consider to keep up with consumers' mobile behaviors.

NetSuite Finalizes Bronto Acquisition

NetSuite Finalizes Bronto Acquisition

The business software company bolsters its retail credentials with one of the e-com world's favored email providers.

The CASL Checkup: How Canadian Consumers and SMBs View Email

The CASL Checkup: How Canadian Consumers and SMBs View Email

One year later and not much has changed. However, many SMBs fail to take advantage of the channel, even though Canadian consumers list it as their preferred method of communication.

The Email Paradox

The Email Paradox

Experian's most recent email benchmark report reveals how marketers can finally get through to inactive subscribers.

An SMB Beginner's Guide to Email Marketing

An SMB Beginner's Guide to Email Marketing

7 steps to help small business owners get their email newsletter off of the ground.

6 Tips for Curing Email "Back Pain"

6 Tips for Curing Email "Back Pain"

Data hygiene is an ailment for many B2B marketers—but it doesn't have to be.

How to Give Email That Personal Touch

How to Give Email That Personal Touch

A personal touch can ignite conversations, build relationships—and boost sales.

'O' Is Only That You're Using the Wrong Subject Line

'O' Is Only That You're Using the Wrong Subject Line

Retailers using just the right words of love to the right people are being embraced with 40% open rates this Mother's Day.

Diamond Candles' Triggered Emails Spark Blazing Results

Diamond Candles' Triggered Emails Spark Blazing Results

The home fragrance company's behavioral- and catalog-based messaging ignites stellar open and conversion rates.

Email Marketers Are Failing to Engage New Subscribers

Email Marketers Are Failing to Engage New Subscribers

Two thirds of new opt-ins fail to take part in any other interactions over the subsequent three months.

Email Strategies That Actually Work

Email Strategies That Actually Work

How to use the email inbox to effectively market.

Stanley Steemer Cleans Up Its Email and Direct Mail Strategies

Stanley Steemer Cleans Up Its Email and Direct Mail Strategies

An orderly and seamless customer experience is just what the carpet cleaning company needed.

Message Systems Rolls Out Pay-As-You-Go Email Service

Message Systems Rolls Out Pay-As-You-Go Email Service

The huge infrastructure provider releases SparkPost, which promises enterprise-level delivery of 2 million emails a month for under $1,000.

Inside the Inbox: An Analysis of Consumer Email Habits

Inside the Inbox: An Analysis of Consumer Email Habits

Marketers can learn a lot by simply looking at how consumers email each other.

Email Marketing Versus Social Media

Email Marketing Versus Social Media

Analysts weigh in on which channel gets you the most bang for your marketing bucks.

AOL Glitch Wreaks Email Havoc

AOL Glitch Wreaks Email Havoc

More than 1,000 brands had their emails blocked due to a code glitch by AOL.

Send Emails Your Subscribers Actually Want to Read

Send Emails Your Subscribers Actually Want to Read

A recent study reinforces that personalization helps marketers' messages stand out in the inbox.

Q&A: Emailing With the Customer in Mind

Q&A: Emailing With the Customer in Mind

Kerry Reilly, director of product marketing for Adobe Campaign, reveals how marketers can leverage data and email to address customers' needs; plus her top email marketing pet peeve.

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