Data hygiene is an ailment for many B2B marketers—but it doesn't have to be.
A personal touch can ignite conversations, build relationships—and boost sales.
Retailers using just the right words of love to the right people are being embraced with 40% open rates this Mother's Day.
The home fragrance company's behavioral- and catalog-based messaging ignites stellar open and conversion rates.
Two thirds of new opt-ins fail to take part in any other interactions over the subsequent three months.
How to use the email inbox to effectively market.
An orderly and seamless customer experience is just what the carpet cleaning company needed.
The huge infrastructure provider releases SparkPost, which promises enterprise-level delivery of 2 million emails a month for under $1,000.
Marketers can learn a lot by simply looking at how consumers email each other.
Analysts weigh in on which channel gets you the most bang for your marketing bucks.
More than 1,000 brands had their emails blocked due to a code glitch by AOL.
A recent study reinforces that personalization helps marketers' messages stand out in the inbox.
Kerry Reilly, director of product marketing for Adobe Campaign, reveals how marketers can leverage data and email to address customers' needs; plus her top email marketing pet peeve.
The style-centric brand gives its email marketing a major makeover.
Email is one of the luxury lingerie retailer's most valuable marketing tools, generating more than 30% in e-commerce sales.
Finally, email campaigns emerge from the Dark Ages with today's major infusion of Big Data.
Thanks to advanced data analytics, the well-worn vehicle takes on new sheen as a carrier of retargeting and re-engagement appeals.
The Canadian training company Compu.finder is hit with a $1.1 million fine for emailing without permission.
Not really. A new study suggests that fewer images and concise text drive higher click-through rates; however, fluctuations remain.
A study reveals the email services that marketers say help their email marketing deliver—ROI, that is.
An email marketer reveals how to galvanize your customers—even the inactive ones.
The premium skiing outfitter adds B2B targeting to its formerly B2C-only business model, and relies on lifecycle marketing to convert leads.
Can you guess which words can make or break an email campaign? A new study reveals the answers.
The email infrastructure provider of choice for many large enterprises seeks to widen its client base with the acquisition.
It's music to marketers' ears: 60% of people want promotional emails once a week and 28% want them even more frequently.
Finalists of the Email Marketing Innovation award shared their words of advice at the 2015 Marketing&Tech Innovation Summit.
Small- to medium-sized businesses will be early adopters of the email service, but there's no telling where the e-commerce giant will take it next.
Quantity doesn't trump quality.
When data drives relevancy, everybody wins.
David Frankland led the research company's customer intelligence team and is a veteran of DoubleClick.
Hashtags in email subject lines can amplify a message and create a personal connection.
Marketers agree that email is the optimal channel for lead gen, but not necessarily on how to best leverage the channel for this purpose.
Marketers beware: even "direct marketing" can get caught up in spam traps.
Pour some eggnog, put your feet up, and catch up on some email marketing stats, facts, and insights that can inspire you for 2015.
Nearly three quarters of consumers use their mobile phone to access their email. Is your mobile email experience up to par or cause for an opt-out?
Hashtags and predictive analytics are hot; static emails and staid subject lines are not.
Expanding technology only serves to increase marketers' investments in triggered emails and lifecycle analysis, a study says.
More than 60% of surveyed executives cite email marketing as their leading producer of ROI.
The European company opens an office in New York, and opens its doors to U.S. SMBs.
Plus, what brands should keep in mind for the upcoming weeks.
The high-tech behemoth bought the mobile email app provider to help improve its customers' mobile email experience.
The online eyewear provider frames the customer experience around trust and reassurance.
More than 90% will depend on the inbox to deliver the results this December, while only 40% will use mobile.
Salutations and names aren't enough. One pundit shares how marketers can make their email messages more personal and impactful in the New Year.
Startups that use SparkPost, says company's CEO, will have same real-time access to deliverability data as established enterprises.
The outdoor clothing company emails when customers are most likely to click.
A look into voters' inboxes finds more emails from Starbucks and Facebook for Democrats than for Republicans.
The company doesn't toy around with lead scoring and segmentation.
Email marketing experts see largely positives in the new mobile app that gives people greater control of and access to their inboxes.
Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.
Our experts set the record straight.
Pushing past the inbox clutter and noise may not be as tough as some marketers may think.
The world of email marketing is more frenetic than ever. Staying abreast of what's not just hot, but also relevant is an ongoing challenge for email marketers.
The frequency marketers use email provides plenty of possibility for error. But those who learn from their mistakes can turn a problem into an opportunity.
Attracting and nurturing leads is tough in today's distracting digital environment. Here's how marketers can use email to grab and hold the attention of the prospects who matter most.
The health and fitness app enhances its email regimen from four messages to a full-fledged marketing automation program.
Why do four out of five marketers refuse to send abandoned cart emails even though they get 20% conversion rates? We don't know. We're asking you.
The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.
The definition of dynamic email content is changing—what marketers need to know.
Determining the right content and number of emails to send can be rugged terrain.
These multi-frame images can create a more animated email experience.
Turns out spam filters and hard bounces aren't necessarily an email marketer's biggest challenges.
Even as email volume and engaged users' activity increase, open, clicks and purchase are down, according to new research.
Email may be a mature marketing channel, but it still rocks. Here, a roundup of ways to jazz up your email marketing.
The email subject line is the window of opportunity for marketers to connect with potential customers.
Because one data point is never enough.
Marketers shouldn't worry too much about the new feature, but that doesn't mean they shouldn't pay attention.
The online charity for public schools could teach marketers a thing or two about email series and basic segmentation.
The consultation site uses personalization and testing to ensure that its email marketing resonates with customers.
Epsilon takes a partner to peg the dynamic content delivered by Agility Harmony to live information.
"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"
Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.
Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?
Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.
In the email world, silence does not consent—at least not in Canada, where much fretted over anti-spam legislation went into effect on July 1.
Marketers can blame Canada for new email woes, but it might just leave them with cleaner lists. Companies with no physical presence there may have less to worry about.
What's in our inbox this month: Emails from outdoor gear companies. Some of these just need to take a hike.
RetirementJobs.com proves that email is a seasoned, but sound channel.
A rundown on what marketers need to know to stay compliant with the new law.
Experts weigh in on the realities behind four email list hygiene myths.
With the right strategies marketers can woo back long-term, inactive subscribers.
OMI and Eclipse team up on a solution to add marketing content to bills and statements.
Your email director is a spray-and-pray kind of guy. As the new marketing VP, how would you deal? See what our readers had to say.
The next wave of metrics for marketers will look at data that reveals customers' expectations, motives, and life experiences.
What's in our inbox this month: Emails from Club Med. See how they stack up against each other.
The C-suite has prioritized clean customer lists, and email opens weigh a bit less, according to Silverpop's email benchmark study.
Pundits from Silverpop and Emma explain why email subscribers are often so dedicated to brands.
Country Outfitter dressed up its marketing, and now email drives up to 66% of the brand's revenue.
Lyris Priority Send mails to most engaged subscribers first, bolstering ISP acceptance of further emails.
A new and simpler revise of the Gmail inbox surfaces, and experts like what they see: less text, more images, less distraction.
Does the email management service benefit or burn email marketers?
Deal adds Experian's customer databases to list-cleansing tool.
What's in our inbox this month: Airliner emails. See which ones we think are first class.
Marketers who use email triggers in their campaigns can spark precious, one-to-one digital conversations with customers.
Four lessons learned from the skin care provider's first welcome email campaign.
If you haven't tested your 'from' line, now is the time to do so.
The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.
The company partners with BriteVerify to offer automatic list cleaning to SMB clients.
A veteran emailer from the North Country tells U.S. marketers how to navigate the new regulations taking effect on July 1.
A look back on how Gmail changed the email marketing industry.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...