The Devil's in the Detail: Crafting the Email Subject Line

The Devil's in the Detail: Crafting the Email Subject Line

The email subject line is the window of opportunity for marketers to connect with potential customers.

6 Do's and Don'ts for Trigger Emails

6 Do's and Don'ts for Trigger Emails

Because one data point is never enough.

Gmail's Unsubscribe Button Unlikely to Affect Marketers

Gmail's Unsubscribe Button Unlikely to Affect Marketers

Marketers shouldn't worry too much about the new feature, but that doesn't mean they shouldn't pay attention.

DonorsChoose.org Sees Success With Textbook Email Practices

DonorsChoose.org Sees Success With Textbook Email Practices

The online charity for public schools could teach marketers a thing or two about email series and basic segmentation.

Email Is JustAnswer's Answer to Customer Engagement

Email Is JustAnswer's Answer to Customer Engagement

The consultation site uses personalization and testing to ensure that its email marketing resonates with customers.

Movable Ink Joins Epsilon's Agile Email Movement

Movable Ink Joins Epsilon's Agile Email Movement

Epsilon takes a partner to peg the dynamic content delivered by Agility Harmony to live information.

To Send or Not to Send More Email: That Is the Question

To Send or Not to Send More Email: That Is the Question

"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"

Forrester: Keep Your Eye on the Email

Forrester: Keep Your Eye on the Email

Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.

Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?

Is Reliance on Email Stifling Lead Nurturing?

Is Reliance on Email Stifling Lead Nurturing?

Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.

Blame Canada? CASL Leads to SPAM in the Short-Term

Blame Canada? CASL Leads to SPAM in the Short-Term

In the email world, silence does not consent—at least not in Canada, where much fretted over anti-spam legislation went into effect on July 1.

Canada's Anti-Spam Law Takes Effect

Canada's Anti-Spam Law Takes Effect

Marketers can blame Canada for new email woes, but it might just leave them with cleaner lists. Companies with no physical presence there may have less to worry about.

Delivered: Outdoor Gear Emails

Delivered: Outdoor Gear Emails

What's in our inbox this month: Emails from outdoor gear companies. Some of these just need to take a hike.

Four Ways to Make Email Work at Any Age

Four Ways to Make Email Work at Any Age

RetirementJobs.com proves that email is a seasoned, but sound channel.

Canada Shines a Northern Light on Email

Canada Shines a Northern Light on Email

A rundown on what marketers need to know to stay compliant with the new law.

Busting Myths on Email List Hygiene

Busting Myths on Email List Hygiene

Experts weigh in on the realities behind four email list hygiene myths.

How to Win Back Inactive Email Subscribers

How to Win Back Inactive Email Subscribers

With the right strategies marketers can woo back long-term, inactive subscribers.

Turning Transactional Email Into Marketing Email

Turning Transactional Email Into Marketing Email

OMI and Eclipse team up on a solution to add marketing content to bills and statements.

Clicks at Any Cost: Answers

Clicks at Any Cost: Answers

Your email director is a spray-and-pray kind of guy. As the new marketing VP, how would you deal? See what our readers had to say.

3 Essential Email Metrics

3 Essential Email Metrics

The next wave of metrics for marketers will look at data that reveals customers' expectations, motives, and life experiences.

Delivered: Club Med Emails

Delivered: Club Med Emails

What's in our inbox this month: Emails from Club Med. See how they stack up against each other.

Has Email Marketing Finally Evolved?

Has Email Marketing Finally Evolved?

The C-suite has prioritized clean customer lists, and email opens weigh a bit less, according to Silverpop's email benchmark study.

Email Subscribers: The Marketer's Most Loyal Customers

Email Subscribers: The Marketer's Most Loyal Customers

Pundits from Silverpop and Emma explain why email subscribers are often so dedicated to brands.

It's High Time for Personalized, Dynamic Emails

It's High Time for Personalized, Dynamic Emails

Country Outfitter dressed up its marketing, and now email drives up to 66% of the brand's revenue.

Lyris Aims for New Deliverability Standard With Upgrade

Lyris Aims for New Deliverability Standard With Upgrade

Lyris Priority Send mails to most engaged subscribers first, bolstering ISP acceptance of further emails.

Proposed Gmail Changes Might Benefit Marketers

Proposed Gmail Changes Might Benefit Marketers

A new and simpler revise of the Gmail inbox surfaces, and experts like what they see: less text, more images, less distraction.

Will Unroll.Me Roll Over Email Marketers?

Will Unroll.Me Roll Over Email Marketers?

Does the email management service benefit or burn email marketers?

Bell and Howell Partners With Experian

Bell and Howell Partners With Experian

Deal adds Experian's customer databases to list-cleansing tool.

Delivered: Airliner Emails

Delivered: Airliner Emails

What's in our inbox this month: Airliner emails. See which ones we think are first class.

Pulling the Trigger on Email Marketing

Pulling the Trigger on Email Marketing

Marketers who use email triggers in their campaigns can spark precious, one-to-one digital conversations with customers.

Naturopathica Revitalizes its Email Strategy

Naturopathica Revitalizes its Email Strategy

Four lessons learned from the skin care provider's first welcome email campaign.

Email 'From' Lines: Why You Should Care

Email 'From' Lines: Why You Should Care

If you haven't tested your 'from' line, now is the time to do so.

1-800-GOT-JUNK? Cleans Up Its Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.

News Byte: Exact Data Strikes a Blow for Clean Email Lists

News Byte: Exact Data Strikes a Blow for Clean Email Lists

The company partners with BriteVerify to offer automatic list cleaning to SMB clients.

Oh, Canada! Five Ways to Deal With the Canadian Anti-Spam Law

Oh, Canada! Five Ways to Deal With the Canadian Anti-Spam Law

A veteran emailer from the North Country tells U.S. marketers how to navigate the new regulations taking effect on July 1.

Growing Up Gmail: 10 Years of Email Marketing Lessons

Growing Up Gmail: 10 Years of Email Marketing Lessons

A look back on how Gmail changed the email marketing industry.

Delivered: Gardening Supplies Emails

Delivered: Gardening Supplies Emails

What's in our inbox this month: Gardening supplies emails. Which ones engage and which ones wither on the vine?

Is the Inbox Out for Mobile?

Is the Inbox Out for Mobile?

Even the most data-centric marketers find it challenging to analyze a key mobile touchpoint: email.

Infographic: A Snapshot of Email Marketing in 2014

Infographic: A Snapshot of Email Marketing in 2014

Without a doubt, email campaigns continue to provide incredible access to customers and be a top-performing channel for marketers.

Turning the Page on Textbook Emails

Turning the Page on Textbook Emails

Four small ways marketers can revitalize common email practices

Let the (Email) Games Begin

Let the (Email) Games Begin

Fundraisers at Brandeis University use gamification to galvanize alumni and rev up donations.

Consumers Love Mobile Email—So Do it Right

Consumers Love Mobile Email—So Do it Right

Twenty percent of purchases are made on a mobile device. According to a recent study, that number's primed to increase, and email's your ticket in.

Delivered: Sporting Goods Emails

Delivered: Sporting Goods Emails

What's in our inbox this month: Sporting goods emails. Which ones hit it out of the park?

How Email Wins Customers

How Email Wins Customers

Email is a mainstay for lead nurturing and customer retention. It can also be a powerfully effective channel for customer acquisition.

Care.com Tends to its Emails With Mobile Optimization

Care.com Tends to its Emails With Mobile Optimization

The caregiver site looks after customers' mobile needs by optimizing its emails for mobile.

Delivered: Cruise Line Emails

Delivered: Cruise Line Emails

What's in our inbox this month: Cruise Line Emails. Some you want to keep, others you might want to toss overboard.

What to Do When You Shouldn't Have Hit Send

What to Do When You Shouldn't Have Hit Send

Here's what marketers should and shouldn't do after sending a flawed email and what they can do to avoid future mistakes.

News Byte: Infor and SmartFocus Announce Strategic Partnership

News Byte: Infor and SmartFocus Announce Strategic Partnership

The two companies join forces to bolster their respective cloud-based, data-driven marketing services

Email Is a Gift Horse (So Don't Look it in the Mouth)

Email Is a Gift Horse (So Don't Look it in the Mouth)

Email volume and ROI per email message was way up during the 2013 holiday season. Did someone say email was dead?

Why You Should Care about Canada's Anti-Spam Law

Why You Should Care about Canada's Anti-Spam Law

Love—and email—knows no borders. And if you love to send email (U.S. email marketers, we're looking at you), then you need to pay attention to what's happening in Canada.

Email Marketing Exemplars

Email Marketing Exemplars

The Email Experience Council honors Uncommon Good's Zack Notes and Oracle|Eloqua's Dennis Dayman for their outstanding contributions to the industry.

Delivered: Thanksgiving Day Sales emails

Delivered: Thanksgiving Day Sales emails

What's in our inbox this month: Thanksgiving Day sales emails. Which ones are delicious and which ones are just turkeys?

Email: What Should Marketers Expect in 2014?

Email: What Should Marketers Expect in 2014?

Jeannette Kocsis, EVP of digital engagement at The Agency Inside Harte-Hanks, shares three email marketing issues she believes marketers should brace for this year.

Email Marketing Jockeys for Relevance

Email Marketing Jockeys for Relevance

Long the odds-on favorite, email is now essential to winning marketing's omnichannel superfecta.

4 Modern Themes in Segmentation

4 Modern Themes in Segmentation

The availability of background and behavioral data is so wide that a growing number of companies are avidly segmenting.

News Byte: Order and Ship Emails Are Top Loyalty Recruiters

News Byte: Order and Ship Emails Are Top Loyalty Recruiters

Transactional emails are a font of opportunity for e-coms, a study finds.

Epsilon: Gmail Tabs Are Bad News for Marketers

Epsilon: Gmail Tabs Are Bad News for Marketers

Gmail's click rate dipped for the first time in years, says a new study. Marketers need to focus on optimizing emails for mobile, where the Tabs format is not operational.

One Email That Packs the Punch of Three

One Email That Packs the Punch of Three

A UK company that hosts online luxury car sweepstakes takes a risk and wins big with agile email and dynamic content.

Email Marketing (Still) Works

Email Marketing (Still) Works

10 tips for effective email marketing in a saturated digital marketing world.

Targeted Emails Are Just What Delivery.com Ordered

Targeted Emails Are Just What Delivery.com Ordered

The local business online platform relies on automated emails to satisfy customers' hunger for relevancy.

Predictions of Holiday Email Winners and Losers

Predictions of Holiday Email Winners and Losers

Kmart, Home Depot, Nordstrom, and OfficeMax will prevail in inboxes; Amazon and Bergdorf's will falter, a study claims.

10 Best Bets for Avoiding the Spam Filter

10 Best Bets for Avoiding the Spam Filter

We sought the advice of several experts to provide you with proven practices to keep your email marketing out of the spam box.

News Byte: Responding to the Limits of Responsive Design

News Byte: Responding to the Limits of Responsive Design

The system for delivering emails to an expanding universe of devices is effective, but has limitations, says a new study.

Don't Be an Email Marketing Zombie

Don't Be an Email Marketing Zombie

With these 6 tips, even the undead can succeed at email marketing.

News Byte: Marketo Announces Email Automation Solution

News Byte: Marketo Announces Email Automation Solution

Company looks to ratchet up personalization in the inbox.

Gmail Tabs: For Better or For Worse

Gmail Tabs: For Better or For Worse

The debate continues on whether Gmail Tabs are good or bad for marketers.

The Dollars and Cents of Email Deliverability

The Dollars and Cents of Email Deliverability

5 ways marketers can ensure that customers receive, open, and respond to their email.

News Byte: 59% of Companies Take More Than Eight Hours to Respond to Email Inquiries

News Byte: 59% of Companies Take More Than Eight Hours to Respond to Email Inquiries

Email is one of the slowest customer service channels. But it's also the channel customers use most often to complain.

Outside Lands Harmonizes Social and Email

Outside Lands Harmonizes Social and Email

The music festival proves that social and email can give a killer performance.

Holiday Email Strategy: Naughty or Nice?

Holiday Email Strategy: Naughty or Nice?

The holiday shopping season begins earlier each year—and with it comes an increase in email marketing. How can you make sure your brand stands out?

2013 Essential Guide to Email Marketing

2013 Essential Guide to Email Marketing

The 2013 Essential Guide to Email Marketing—everything you need to know about email marketing, all in one spot. Read on for insight.

Email Gets (Personal) Intimate

Email Gets (Personal) Intimate

Personalization in email is table stakes. Engagement is now the unmatched asset in the battle to retain customers.

Emailing in Synch With the Customer Lifecyle

Emailing in Synch With the Customer Lifecyle

Why are more email marketers aligning their campaigns with customer lifecycles? Two reasons: customer experience and deliverability.

4 Big Email Marketing Mistakes—and How to Avoid Them

4 Big Email Marketing Mistakes—and How to Avoid Them

As effective as email marketing may be, it's all too often misunderstood or underutilized. But it does have to provide value to customers to stand out.

Overlook This Email Issue and Customers Will Opt Out

Overlook This Email Issue and Customers Will Opt Out

As email marketing matures, marketers must ensure that they don't get complacent or overly confident with their strategy or execution.

WeddingWire Goes Mobile First

WeddingWire Goes Mobile First

Today's brides-to-be live on their smartphones, so WeddingWire planning service has been aggressive about mobile email for two years.

Email On the Move

Email On the Move

Brands that lack a mobile email strategy are already behind the curve. Here's how to get started and get ahead.

Email's Role in Customer Trust

Email's Role in Customer Trust

Our world is social, our lifestyles are digital, and almost every aspect of modern marketing is data driven.

Data and the State of Email Marketing

Data and the State of Email Marketing

The end of email? Not quite. While the media world continues to innovate and present new channels for audience communication and interaction, email often gets maligned as passé.

3 False Best Practices Email Marketers Should Avoid

3 False Best Practices Email Marketers Should Avoid

Chad White explains how to identify the good, the bad, and the best email practices at ExactTarget Connections '13.

Email Marketers' Responsibility in Phishing Protection

Email Marketers' Responsibility in Phishing Protection

Marketers have an obligation to be a voice for their company and customers on email security and protection.

Boom Times Still On for Emailers

Boom Times Still On for Emailers

Experian study shows email volume swelled by 18% in the second quarter on the wave of inbox-checking smartphone users.

An Ounce of Prevention for Mobile Marketing Sickness

An Ounce of Prevention for Mobile Marketing Sickness

5 ways to cure the ills of email click and conversion drop-offs due to consumers' smartphone adoption.

5 Ways to a Merry Holiday Email Experience

5 Ways to a Merry Holiday Email Experience

We're making a list, and we're betting you check it more than twice when planning your holiday email campaigns.

Getting First Tracks in Personalizing Video Email

Getting First Tracks in Personalizing Video Email

SASS Global Travel hit the slopes with personalized video messages to its superfans.

Delivered: New York Democratic Mayoral Candidates

Delivered: New York Democratic Mayoral Candidates

What's in our mailbox this month: emails from New York democratic mayoral candidates. Which email gets your vote?

Infographic: Email On My Mind

Infographic: Email On My Mind

Marketers are obsessed with email—and for good reasons. It's effective.

The Long, Gradual, and Painful Goodbye

The Long, Gradual, and Painful Goodbye

Business tend to believe that churn occurs once a customer unsubscribes from a list but it might have been long before then.

A Welcome (Email) Strategy

A Welcome (Email) Strategy

If it ain't broke, don't fix it, the saying goes, and in the world of digital marketing that old quote refers to nothing if not welcome emails.

Nine Email Marketing Musts

Nine Email Marketing Musts

Marketers should be humans--not robots.

StrongView: Taking Advantage of Gmail's Tabbed Inbox

StrongView: Taking Advantage of Gmail's Tabbed Inbox

Scared of Gmail's tabbed inbox? Don't be. Here are six tips courtesy of StrongView on how you can take advantage of it.

Email Brings Some Sunshine to Families Facing Autism

Email Brings Some Sunshine to Families Facing Autism

Sunshine Learning Centre's proprietors found that sending email with more informational content produced better results.

TV Land Casts Social as Its Next Email Star

TV Land Casts Social as Its Next Email Star

The television channel uses social and behavioral targeting to tune into viewers' preferences.

Consumer Watchdog Barks Back at Google

Consumer Watchdog Barks Back at Google

Are Google's automated email scanning practices fair?

Gmail's New Inbox: The upside for marketers

Gmail's New Inbox: The upside for marketers

Tabs may make marketing emails more accessible, not less.

Are these Three Email Addresses Corrupting Your Inbox?

Are these Three Email Addresses Corrupting Your Inbox?

Catch-all, high-risk, invalid—oh my! Beware these key contributors to lower inbox placement rates.

Three Overlooked Email Marketing Truths

Three Overlooked Email Marketing Truths

Email marketing is far more than a way for brands to send content and promotions.

Are Your Emails Ousted Before Hitting Inboxes?

Are Your Emails Ousted Before Hitting Inboxes?

Twenty-two percent of marketing emails sent with subscribers' permission are not reaching customers' inboxes, according to a new report.

Making a Bad Email Strategy Good

Making a Bad Email Strategy Good

Jewelry retailer Limoges had to polish up its email marketing tactics.

CIBA Vision Sets Its Sights on Insight

CIBA Vision Sets Its Sights on Insight

The contact lens brand leverages a bespoke CRM platform to engage consumers with super-targeted emails.

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