The integrated healthcare system introduced a savvy email marketing strategy through Salesforce, and reports crazy open rates, all within HIPAA compliance
The premium syrup and concentrate manufacturer uses purchase, engagement, and preference data to deliver the right message to the right customer
The chain of indoor trampoline parks implemented a new cloud solution to shift from having separate systems for each location to one centralized data hub
The cofounder and managing partner of the luxury nail lacquer brand shares his best practices for sending successful emails this holiday season and beyond.
Top emailers are phasing out messages that customers would consider spam, says Return Path, though there's still room for improvement. Disagree? Check your complaint rates.
Tailored, targeted email helps the flower delivery company generate eight times more orders than its previous generic messages.
Email was his baby, the biggest cash generator of all marketing channels, and the foundation for search and social media. Marketers, mourn his passing.
Although 58% of marketers polled use personalization in their email marketing, just 18% use advanced segmentation, according to a new report.
Inaccurate or incomplete data often means less return in email marketing. A recent report shows how some marketers are cleaning up their email records.
More than 80% of Americans want to receive ads from retailers and e-tailers; though only 57% say they want to hear from them when there is a sale or promotion.
If there was ever any question of email's effectiveness, one recent study provides a succinct answer: Email works.
Social and mobile are all the rage, but email remains a marketing mainstay. These stats show why the inbox remains a powerful tool for marketers.
Real Food retailer Cultures for Health uses targeted email to reclaim revenue from abandoned online shopping carts and site visits.
One year later and not much has changed. However, many SMBs fail to take advantage of the channel, even though Canadian consumers list it as their preferred method of communication.
Company of the Week
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