AOTA endorses Extended Validation SLL certificates

Share this content:

The Authentication and Online Trust Alliance (AOTA) has endorsed Extended Validation (EV) Secure Socket Layer (SSL) certificates, an emerging standard to help verify site identity and increase consumer confidence in e-commerce and online banking, similar to authentication in e-mail.

Online criminals have acquired traditional SSL certificates that allow them to encrypt data, appearing like a legitimate Web site when legitimate domain names are misspelled. In response to these threats, guidelines for the issuance and management of EV SSL certificates were developed and ratified by the CAB/Forum last year to provide consumers with a higher level of trust and are now endorsed by AOTA.

“It is great that e-mail is authenticated and gets delivered, but what about the Web site that the e-mail is coming to?” asked Craig Spiezle chairman of the AOTA and director of Internet Security & Privacy at Microsoft. “If we are going to achieve consumer trust, we have to look at all the steps in between because in the customer's mind, it is all the same thing.”

The EV SSL certificates validate that the Web site a consumer types in is the correct Web site they are intending. The SSL logo is designed to validate the identity of a Web site owner, increasing consumer protection from fraudulent and deceptive Web sites.

EV SSL certificates are now being supported by Web browser vendors including Microsoft and Mozilla, as well as more than 20 certificate authorities worldwide, including Entrust, Go Daddy, RSA, VeriSign and others.

When Windows Internet Explorer 7 users log on, they see a green address bar, a visual trust symbol that displays the name and country of origin of the company that controls the site via an EV SSL certificate. Upcoming releases of Mozilla Corporation's Firefox will provide a similar visual indicator within its location bar.

EV certificates are used on 4,000 consumer, financial and e-commerce sites, including Alaska Airlines, AutoZone, British Airways, Charles Schwab, eBay, FedEx, PayPal, Microsoft, Royal Doulton, Sovereign Bank, SunLife, The Body Shop UK, Travelocity, UBS and Vanguard.


Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above