American Sale partners with Knotice for e-mail

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Home recreation multichannel retailer American Sale has selected Knotice to power its e-mail marketing communications. New e-mail initiatives will include triggered messaging, segmentation and personalization.

“Our goal is to implement a better e-mail program that has more options,” said Rick Septoski, marketing manager at American Sale. “We are very excited by the fact that we can now do a triggered marketing campaign.”

American Sale's e-commerce business generates about 5% of its sales, but it is hoping to increase this percentage. The retailer typically sends e-mail once a week with an offer. Once it are up and running on the Knotice site — which will likely be next week — the retailer will be segmenting this offer based on demographics, location and passed purchases. It will also add triggered messaging — customers who visit the site will receive a special offer based on their browsing behavior.

“We're trying to track our customers at a better level and send out more relevant campaigns,” said Septoski.

American Sale currently sends to 10,000 consumers, but is hoping to increase this list by double or triple in the next year. “We will have a more aggressive in-store campaign to generate e-mail addresses, as well as pay-per-click campaigns getting people to opt in,” said Septoski.

This account win, comes right as Knotice has enhanced its platform for better flexibility and scalability. This week, the e-mail service provider announced a partnership with delivery services firm Message Systems. Knotice will integrate the Message Systems Momentum deliverability platform into its Concentri e-mail marketing platform.

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