Acxiom Digital reports 95 percent deliverability

Share this content:

Acxiom Digital, a subsidiary of the Acxiom Corp., reported a 95 percent deliverability rate, compared to an industry average of 75.6 percent.

This finding comes from new benchmark research conducted by e-mail delivery auditing and optimization firm Pivotal Veracity, Phoenix.

Only 3.8 percent of e-mails sent by Acxiom Digital, San Mateo, CA, were reported missing compared with an industry average of approximately 20 percent. And one percent of Acxiom Digital's clients' e-mails ended up in the bulk e-mail box, compared to 4.3 percent for the rest of the industry.

Acxiom Digital's comprehensive deliverability technology platform includes sender authentication, content evaluation, blacklist monitoring and import hygiene to ensure opt-in e-mails make it to the inboxes of customers who requested them.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above