Acxiom Digital reports 95 percent deliverability
Acxiom Digital, a subsidiary of the Acxiom Corp., reported a 95 percent deliverability rate, compared to an industry average of 75.6 percent.
This finding comes from new benchmark research conducted by e-mail delivery auditing and optimization firm Pivotal Veracity, Phoenix.
Only 3.8 percent of e-mails sent by Acxiom Digital, San Mateo, CA, were reported missing compared with an industry average of approximately 20 percent. And one percent of Acxiom Digital's clients' e-mails ended up in the bulk e-mail box, compared to 4.3 percent for the rest of the industry.
Acxiom Digital's comprehensive deliverability technology platform includes sender authentication, content evaluation, blacklist monitoring and import hygiene to ensure opt-in e-mails make it to the inboxes of customers who requested them.