Acxiom Digital reports 95 percent deliverability

Share this content:

Acxiom Digital, a subsidiary of the Acxiom Corp., reported a 95 percent deliverability rate, compared to an industry average of 75.6 percent.

This finding comes from new benchmark research conducted by e-mail delivery auditing and optimization firm Pivotal Veracity, Phoenix.

Only 3.8 percent of e-mails sent by Acxiom Digital, San Mateo, CA, were reported missing compared with an industry average of approximately 20 percent. And one percent of Acxiom Digital's clients' e-mails ended up in the bulk e-mail box, compared to 4.3 percent for the rest of the industry.

Acxiom Digital's comprehensive deliverability technology platform includes sender authentication, content evaluation, blacklist monitoring and import hygiene to ensure opt-in e-mails make it to the inboxes of customers who requested them.

Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here