7 Ways to Enhance Your Webinar Promotions

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Thursday, August 7
1:00PM ET/10:00AM PT


The average attention span of people opening your email is less than 8 seconds. That blink of an eye can make the difference between a successful webinar and the proverbial tree falling in the forest that no one hears.

In this interactive Direct Marketing News webcast, Mark Bornstein, Senior Director of Content Marketing at ON24, will share 7 tips for increasing the effectiveness of your webinar promotions, resulting in higher registration and attendance.

In this webcast you will learn:
  • Tips for creating compelling emails
  • How to increase audience receptivity
  • How to use social media to drive webinar registrations
  • Benchmark data on promotion best practices
  • How to use personalization to increase responsiveness

Make sure that your webinar promotions make some noise!

Featured Speaker:



Mark Bornstein, Sr. Director, Content Marketing, ON24 Inc.

As Sr. Director of Content Marketing for ON24, Mark manages content strategy and marketing communications in support of webcasting and virtual events solutions. Mark brings over 20 years of content marketing, account management and communications experience with leading technology firms, including: Cisco, GE Access and Compatible Systems.

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