Email Marketing Metrics Benchmarks: How Do You Compare?
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How does your email marketing program stack up against your peers and against top performing companies? With the release of Silverpop's 2012 “Email Marketing Metrics Benchmark Study,” the task of evaluating yourself against your competitors just got a little easier. In this Webinar, Ellen Valentine, product strategist at Silverpop, will reveal insightful email metrics—broken down by top, average and bottom quartile performers as well as by industry and geographic locations (United States, Canada and EMEA). The results will shed light into areas beyond the traditional metrics such as click-to-open rate, clicks-to-clicker, opens-to-opener, message size and complaint rates.
And to help you turn this data into actionable plans for improvement, Ellen will also share tips for leveraging benchmark data into opportunities for more resources, bigger budgets and better results.
Ellen Valentine, Product Strategist, Silverpop