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Date: Tuesday, June 28, 2011
Time: 1:00 p.m. ET/10:00 a.m. PT
How can you make a bigger impact with your email marketing campaigns without investing more dollars and manpower? Email automation is the answer.
Automated email campaigns deliver open rates in excess of 40%, so if you're not using automation you're leaving dollars on the table. Spend an hour with Lyris' Nello Franco and learn how to cash in on all the benefits of email automation to achieve greater revenue and stronger ROI.
Learn how to:
- Leverage welcome programs to maximize subscriber value at acquisition
- Incorporate dynamic content to improve personalization and relevancy
- Implement trigger campaigns based on subscriber activity and behaviors
- Create drip campaigns to strengthen subscriber relationships over time
Featured speaker
Nello Franco, SVP Customer Success, Lyris
Moderator
Juan Martinez, reporter, Direct Marketing News
Sponsored by
About Lyris: Lyris HQ is the all-in-one online marketing solution that integrates email marketing with search, social and mobile channels, enhanced by embedded deliverability and Web analytics. This unique solution grows with the needs of online marketers and provides actionable insights to help make intelligent decisions and improve results.
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