Email List

Busting Myths on Email List Hygiene

Busting Myths on Email List Hygiene

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Experts weigh in on the realities behind four email list hygiene myths.

How to Win Back Inactive Email Subscribers

How to Win Back Inactive Email Subscribers

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With the right strategies marketers can woo back long-term, inactive subscribers.

Holiday Email Strategy: Naughty or Nice?

Holiday Email Strategy: Naughty or Nice?

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The holiday shopping season begins earlier each year—and with it comes an increase in email marketing. How can you make sure your brand stands out?

Lighthouse List debuts list that segments by device

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List broker Lighthouse List Co. has made available a new-to-market postal and email list that segments by mobile device consumers that have responded to a direct response email offer, said Mark Traverso, VP of new business and sales at Lighthouse List. The list contains a total of 25 million postal names and 40 million email names.

Experian CheetahMail sprints forward with new tool

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Experian CheetahMail today launched Outbound Direct, a tool within the CheetahMail suite of services that lets marketers send personalized emails with measurable results to customers and prospects, said Kat Berman, VP of solutions at Experian Hitwise.

VerifyEmailAddress.org releases tool to verify bulk emails

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VerifyEmailAddress.org has launched BulkEmailVerifier.com, a dedicated product that allows businesses to verify emails in bulk, said Matthew Dixon, chief project officer at Germany-based media solutions provider Paul Internet, which owns VerifyEmailAddress. The BulkEmailVerifier tool was designed for companies with email databases of customer information.

Restaurants drive consumers to dine out with calculated email coupons

Restaurants drive consumers to dine out with calculated email coupons

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When Pei Wei Asian Diner introduced the Caramel Chicken entrée, the Chinese food chain took advantage of the occasion to beef up its email database. Pei Wei, which is owned by P.F. Chang's China Bistro, worked with email provider ExactTarget to create a multichannel campaign centered on email to help spread the word.

UBM hires SMS for list management

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UBM has tapped Specialists Marketing Services (SMS) to handle list management responsibilities for three of its technology divisions, said SMS EVP Peter Candito on Dec. 20.

Brand giveaways ignite email list growth

Brand giveaways ignite email list growth

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For Freshpair, an e-commerce company that sells women's lingerie and men's underwear, building an email list is an ongoing priority. To help entice customers to add another email to their inboxes, the site is running regular contests including a "National Underwear Day" contest, which gives consumers the chance to win a free pair of underwear.

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