Email Deliverability

Canada's Anti-Spam Law Takes Effect

Canada's Anti-Spam Law Takes Effect

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Marketers can blame Canada for new email woes, but it might just leave them with cleaner lists. Companies with no physical presence there may have less to worry about.

How to Win Back Inactive Email Subscribers

How to Win Back Inactive Email Subscribers

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With the right strategies marketers can woo back long-term, inactive subscribers.

The Dollars and Cents of Email Deliverability

The Dollars and Cents of Email Deliverability

5 ways marketers can ensure that customers receive, open, and respond to their email.

Holiday Email Strategy: Naughty or Nice?

Holiday Email Strategy: Naughty or Nice?

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The holiday shopping season begins earlier each year—and with it comes an increase in email marketing. How can you make sure your brand stands out?

Gmail's New Inbox: The upside for marketers

Gmail's New Inbox: The upside for marketers

Tabs may make marketing emails more accessible, not less.

Trends to watch: Email en vogue

Trends to watch: Email en vogue

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Industry insiders voice their opinions on the trends marketers should be following. No fads here.

Return Path acquires OtherInbox

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Email deliverability firm Return Path acquired email technology company OtherInbox, the company said on Jan. 10. The acquisition closed in late December, said Return Path CEO Matt Blumberg, who declined to disclose terms.

Study: Most retailers email inactive subscribers

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A majority of retailers continue to email subscribers who have been inactive for more than 40 months, according to a study released by email service provider Responsys on Nov. 17.

Q&A: Geoff Linton, VP and cofounder, Inbox Marketer

Q&A: Geoff Linton, VP and cofounder, Inbox Marketer

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Geoff Linton is VP and co-founder of digital marketing firm Inbox Marketer, which helps brands use email, mobile, social media and the Web to build engaged online communities of customers and prospects. Its clients include AT&T, Johnson & Johnson, Kimberly-Clark and Publix. A direct marketing expert with more than 20 years of applied experience in both client and agency roles, Linton's experience spans many sectors, including financial services, telecommunications, consumer packaged goods, technology and manufacturing.

Study: Email deliverability rates stagnate at 81%

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Only 81% of emails sent during the first half of 2011 reached consumers' inboxes, according to a study released by email deliverability services firm Return Path on Sept. 20.

Subject line personalization doesn't impact click rates: study

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Emails that are not personalized with a consumer's name in the subject line generate a 3% click rate, equal to that of personalized emails, according to a study released by email service provider MailerMailer on July 19.

Experian marketing revenue up 10% in fiscal Q1

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Experian's marketing services division generated organic revenue growth of 10% in the first quarter of fiscal 2012. The unit was the company's fastest-growing segment, said CFO Paul Brooks on a conference call. Overall organic revenue at the Nottingham, UK-based company increased 6% year-over-year in Q1, which ended June 30.

Email deliverability, unsubscribe rates improve, while open rates slip

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Overall delivery rates across all industry sectors increased two percentage points to 95% in 2010, compared with 2009, according to the Harte-Hanks Postfuture Index. Unsubscribe rates decreased from .32% in 2009 to .19% in 2010, and bounce rates averaged 5%, compared with 7% in 2009.

Hearst, DMA launch second analytics challenge

Hearst Magazines and the Direct Marketing Association will launch the second annual "Hearst Challenge" on June 1. The media company will give a $25,000 prize to the entrant who can best build a model to predict whether a consumer will open or click through an email promotion.

Email tool allows consumers to hit 'snooze'

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Consumers can temporarily halt the delivery of email marketing communications with a new tool from email marketing firm Silverpop. The Snooze tool added to its Engage platform enables email recipients to cancel delivery of company communications and set the date upon which to begin receiving communications again.

Gmail's April Fools' joke

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Google, well-known for its April Fools' jokes (remember Topeka?), put a new spin on its email service Gmail for its 2011 spoof. If you were hanging out on Google.com April 1, you might have seen this message just below the search box: "New! Gmail Motion: Turn your email into a true body of work."

Four steps to a behavior triggered e-mail program

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A number of organizations have found that behavioral triggered e-mails help build customer loyalty, boost ROI and streamline marketing tasks.

Deliverability tougher in US than Europe: Return Path survey

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E-mail deliverability varies by international region, with European marketers enjoying better chances of reaching consumers' inboxes, according to Return Path's biannual report on message deliverability.

Goodmail debuts CertifiedDomain whitelist

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E-mail delivery firm Goodmail Systems has published its CertifiedDomain list, a whitelist of e-mail senders based on domain reputation. Travelocity, Kmart and The New York Times Co. are among the approximately 500 marketers on the list.

Cyber Monday, Black Friday e-mail volume up, deliverability down

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The volume of e-mail marketing messages sent on Black Friday and Cyber Monday hit an all-time high this year. However, according to e-mail vendor Pivotal Veracity, message deliverability was an issue for marketers.

Spam more often containing social media links: MessageLabs

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The number of spam e-mail messages containing social media links is on the rise. Security firm MessageLabs detected an attack in mid-November that raised the amount of these messages from only a fraction of a percent to 4% of all spam.

Causes selects Message Systems for e-mail delivery

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Nonprofit organization Causes has selected e-mail delivery services firm Message Systems to power its e-mail deliverability across all of its sending platforms, including Facebook.

The next revolution in e-mail marketing

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The e-mail inbox lies at the convergence point of two mega-trends in advertising: Marketers forming direct relationships with consumers and marketers working to deliver more relevant, specifically targeted messages to consumers. The inbox uniquely allows marketers to address interested consumers in context.

Inbox Insider: Compliance still needs attention

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This week's debacle by the White House to send out unsolicited e-mails has brought the importance of e-mail compliance to the spotlight. While the White House seemed to have made an honest mistake and is in the process of correcting its wrongs, it did show how e-mail marketers commonly misuse the channel.

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