E-mail marketers that provide service or editorial messages stand a better chance of customers opening and clicking their e-mails than those sending marketing messages, according to a new survey from Epsilon and the Direct Marketing Association's Email Experience Council.
Domino's Pizza launched a Facebook contest on March 14 encouraging consumers to vote for their favorite style of pizza. The delivery chain is promoting the contest to opted-in members of the company's e-mail database, as well as its Facebook fans.
Petco is rolling out a consumer awareness campaign with digital, newspaper insert, in-store and TV components. The effort is Draftfcb Orange County's first campaign as the pet supply retailer's brand and product advertising AOR.
E-mail marketing is far from dead, but marketers will have to adjust to social media, a range of mobile devices, prioritized inboxes and new security concerns, said Anita Absey, SVP of global sales and services at Return Path, on February 10.
E-mail can be a powerful strategy for marketers, but challenges in the industry remain, from data management to inbox fatigue to continued deliverability challenges. As president of Infogroup Interactive, Mike Hilts is responsible for leveraging the strengths of both Infogroup's Yesmail and Walter Karl Interactive brands to create interactive marketing solutions and strategies for clients.
Jeff Wisot, VP of marketing at Buy.com, explains his portal's e-mail campaigns and why it is turning to social media
Amazon Web Services, the b-to-b in-the-cloud technology platform of Amazon.com, launched a marketing and transactional e-mail service on January 25 for businesses and developers. Amazon tracks outgoing e-mail messages to ensure they meet ISP standards, queues them for sending, or returns them to a business for corrections.
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