Email Analytics

Email Marketing in 2015: What's In and What's Out

Email Marketing in 2015: What's In and What's Out

By

Hashtags and predictive analytics are hot; static emails and staid subject lines are not.

Email Subscribers: The Marketer's Most Loyal Customers

Email Subscribers: The Marketer's Most Loyal Customers

By

Pundits from Silverpop and Emma explain why email subscribers are often so dedicated to brands.

Are Your Emails Ousted Before Hitting Inboxes?

Are Your Emails Ousted Before Hitting Inboxes?

By

Twenty-two percent of marketing emails sent with subscribers' permission are not reaching customers' inboxes, according to a new report.

Point Defiance Zoo Lets Analytics Out Of The Cage

Point Defiance Zoo Lets Analytics Out Of The Cage

Point Defiance Zoo and Aquarium joins forces with BrightStar Partners to optimize email strategy, and enhance visitor experience.

Email: How often is too often?

Email: How often is too often?

Three infallible tips for setting up your ideal email schedule.

Live from DMA2012: Yesmail Interactive

Live from DMA2012: Yesmail Interactive

By

We caught up with Matt Gault, VP of channel strategy at Yesmail Interactive at the 2012 DMA show in Las Vegas for some hot email tips.

Stop hoarding data

Stop hoarding data

Focus on data needed to support simpler segmentation strategies—that can lead to more effective email marketing.

Trends to watch: Email en vogue

Trends to watch: Email en vogue

By

Industry insiders voice their opinions on the trends marketers should be following. No fads here.

MeritDirect launches social sharing tool for email marketing

By

MeritDirect launched new mobile and social capabilities for third-party email campaigns, which it is first rolling out to client Penton Media, said Chris Blohm, MeritDirect's SVP of data and media services, on Feb. 16.

Maximizing email

Maximizing email

Avoiding common email marketing mistakes will ultimately drive better campaign ROI.

Return Path acquires OtherInbox

By

Email deliverability firm Return Path acquired email technology company OtherInbox, the company said on Jan. 10. The acquisition closed in late December, said Return Path CEO Matt Blumberg, who declined to disclose terms.

Volkswagen drives email open rates

Volkswagen drives email open rates

Volkswagen improves email with help from Proximity London.

Study: 20% of emails opened on mobile devices

By

More than 20% of emails sent during the first six months of 2011 were opened on mobile devices, according to a study released by email service provider Knotice on Nov. 30.

Email open rates on the rise for Groupon, LivingSocial

By

Groupon's and LivingSocial's email open rates continue to trend upward, according email and social analytics firm eDataSource.

Wisteria taps Silverpop to be its email service provider

By

Home and garden accessories retailer Wisteria named Silverpop its email service provider, Kameilia Overton, strategic marketing manager at Wisteria, said on Oct. 12. The arrangement took effect in July.

Q&A: Geoff Linton, VP and cofounder, Inbox Marketer

Q&A: Geoff Linton, VP and cofounder, Inbox Marketer

By

Geoff Linton is VP and co-founder of digital marketing firm Inbox Marketer, which helps brands use email, mobile, social media and the Web to build engaged online communities of customers and prospects. Its clients include AT&T, Johnson & Johnson, Kimberly-Clark and Publix. A direct marketing expert with more than 20 years of applied experience in both client and agency roles, Linton's experience spans many sectors, including financial services, telecommunications, consumer packaged goods, technology and manufacturing.

Gaining welcome access to customers' email inboxes

Gaining welcome access to customers' email inboxes

Email is not dead. In fact, it is an incredibly cost-effective and efficient way to engage consumers one-on-one with highly relevant content.

Email volume drops but click, open rates flat: study

By

Despite a decrease in email volume in the second quarter, email campaign open and click rates were relatively flat, according to a study released by marketing services firm Epsilon on August 30.

Subject line personalization doesn't impact click rates: study

By

Emails that are not personalized with a consumer's name in the subject line generate a 3% click rate, equal to that of personalized emails, according to a study released by email service provider MailerMailer on July 19.

Experian marketing revenue up 10% in fiscal Q1

By

Experian's marketing services division generated organic revenue growth of 10% in the first quarter of fiscal 2012. The unit was the company's fastest-growing segment, said CFO Paul Brooks on a conference call. Overall organic revenue at the Nottingham, UK-based company increased 6% year-over-year in Q1, which ended June 30.

Q&A: Clare Hart, Infogroup CEO

Q&A: Clare Hart, Infogroup CEO

By

Clare Hart, CEO of Omaha, Neb.-based Infogroup, a data services provider, discusses the company's on-going rebranding initiative and whether the 2010 resignation of founder and former CEO Vinod Gupta still affects the business. Hart previously served as president of the enterprise media group at Dow Jones & Co. and president and CEO of business information company Factiva.

Lifecycle email marketing outdoes traditional outbound messaging: survey

By

Three-quarters (75%) of marketers said their lifecycle email marketing programs outperform their traditional outbound campaigns, according to a survey released by email services firm StrongMail on June 14. More than half (51%) of the 1,070 marketers surveyed said they do not have an active event-triggered lifecycle program, but 32% of that segment said they plan to implement one within the next 12 months.

Q&A with Dan Springer, chairman and CEO, Responsys

Q&A with Dan Springer, chairman and CEO, Responsys

By

Dan Springer, chairman and CEO of email services provider Responsys, helped take the company public in April, raising about $70 million in net proceeds.

Marketers' Q1 email volume skyrockets

By

Marketers increased their average email volume by 39% in the first quarter, compared with the prior year, according to a study from email marketing company Epsilon and the Direct Marketing Association's Email Experience Council (EEC). The organizations based the study on 7.1 billion emails sent by about 140 North American Epsilon clients.

Hearst, DMA launch second analytics challenge

Hearst Magazines and the Direct Marketing Association will launch the second annual "Hearst Challenge" on June 1. The media company will give a $25,000 prize to the entrant who can best build a model to predict whether a consumer will open or click through an email promotion.

Trial and error determines best email timing strategy to maximize response

Trial and error determines best email timing strategy to maximize response

The timing of email marketing campaigns is an age-old debate for those in the industry. Everyone wants to optimize the timing to improve open rates and sales.

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...