Email Advantage: Make Data and Targeting Work for You

Share this article:
When: Thursday, June 14, 2012
11:30 a.m. - 5:30 p.m. ET / 8:30 a.m. - 2:30 p.m. PT


The evolution of email marketing, including advances in technology, the proliferation of communication channels in which to reach customers, and the onslaught of customer data, have changed the rules, opening up both a whole new set of opportunities as well as challenges for marketers. Through it all, email maintains its position at the core of the majority of marketing campaigns.

Customers have high expectations in terms of what they want from marketers, when they want it and how it should be delivered. They expect messages to cater to their particular interests and purchase patterns, and marketers need to heed to those expectations and respond in ways that are relevant to each customer. That entails a more integrated multichannel approach. No more siloed email efforts and no more batch-and-blast.

On June 14, hear the tactics and success stories of direct and digital marketers who have mastered today's email marketing techniques.

This one-day interactive event will include two keynote sessions, as well as a series of four sponsored sessions covering every facet of email marketing, including topics such as:

  • how email marketers can manage the data deluge
  • the most effective email retargeting strategies
  • lifecycle and segmentation marketing tips and tricks
  • pathways to personalized messages
  • how to bridge social media and email marketing
  • creating a manageable content marketing approach
  • combining reporting tools and Web analytics to increase ROI
  • managing preference centers for tailoring content and offers

Learn more!

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Events

Following the Social Buzz Around Dreamforce

Following the Social Buzz Around Dreamforce

One of the marketing world's biggest events wraps up today, but the social media ripples likely won't cease for some time.

Video: 40 Under 40 Dish on Alternative Dream Jobs

Video: 40 Under 40 Dish on Alternative Dream ...

What would you be doing if you weren't doing marketing? It's a tantalizing question and the 2013 40 Under 40 winners have some meaty answers.

Video: What's Next With 40 Under 40 Winner Carrie Chitsey

Video: What's Next With 40 Under 40 Winner ...

Carrie Chitsey, CEO of BLK24, was named one of the 2013 Direct Marketing News 40 Under 40 winners—but that doesn't mean she's going to sit on her laurels.