Jessica Charlton, social media developer at home décor retailer Kirkland's discusses the role various channels play in the company's overall marketing strategy.
Ninety-five percent of consumers sign up for commercial emails in order to receive discounts, said Ryan Phelan, VP of strategic services at email marketing company, BlueHornet. One-third of consumers unsubscribe from commercial emails because the promotions lack relevancy and one-third unsubscribe because of the over-frequency with which the emails are sent, he said, citing a BlueHornet study of approximately 1000 consumers.
Route 22 Toyota kicks off a promotion with a horrible football-themed email.
Active Ride Shop, a Mira Loma, Calif.-based skateboarding outfitter, has a passionate customer base that enthusiastically turns out for skating competitions, fashion shows and other brand events.
Google is testing an ad unit that would allow consumers to opt in to email newsletters within the ad, according to reports.
Volkswagen improves email with help from Proximity London.
More marketers plan to increase their spending on email marketing in 2012 than any other channel, according to a survey conducted by email service provider StrongMail, which will be officially released on Dec. 7. Of the 939 executives who participated in the survey, 60% said they expect to raise their email marketing budgets.
Major league soccer team the Los Angeles Galaxy understood when best to court consumers to opt in to their email marketing program: at games when those consumers are decked out in Galaxy gear. But as agile as the team's stars may be, its on-site acquisition strategy wasn't at all.
Groupon's and LivingSocial's email open rates continue to trend upward, according email and social analytics firm eDataSource.
Specialty retailer Golfsmith had deployed a "hands-off" approach of "broadcasting questions," says Golfsmith's Internet marketing specialist Scott Magee, but now the retailer employs its Facebook page to benefit its marketing partners and broaden its consumer base.
Sovereign Bank and loyalty program provider Affinity Solutions will roll out a deals program on Oct. 18 that will allow marketers to target offers based on consumers' purchases.
E-commerce retailer Quidsi launched YoYo.com on Sept. 20, an e-commerce site with 20,000 toy-related products.
The musical "How to Succeed in Business Without Really Trying" boosted ticket sales by more than $50,000 through a video contest on Facebook.
Technology company NCR Corp. has launched a sweepstakes that consumers can enter through Blockbuster Express kiosks.
TCBY will run a sweepstakes on Facebook next month to celebrate the frozen yogurt company's 30-year anniversary.
Marketing technology company Silverpop has developed a tool that allows consumers to register for websites through their preferred social network. Silverpop, which added the Social Sign In tool to its site August 23, will make it available to clients in the fourth quarter via a beta release.
The staff behind YouBeauty.com wanted to debut the site on July 1 with an established readership. After beta launching with a Facebook page and a social network sweepstakes in January, the site had 15,000 Facebook fans and a mailing list of more than 10,000 consumers by its launch.
LG Electronics USA has launched a Facebook contest to promote the release of its "super capacity, French-door refrigerator." Digital agency Publicis Modem developed the initiative.
Domino's Pizza launched an online game August 8 to grow its email database and Facebook fanbase. The pizza chain worked with national AOR Crispin, Porter & Bogusky on the initiative.
Social media gets lots of buzz in marketing circles, but most marketers will admit that they haven't been able to monetize the channel. However, some savvy marketers are experimenting with how to use social media as an email acquisition channel, since email is known for its strong ROI.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
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