Email Acquisition

Kirkland's lead-generating loyalty-building holiday sweepstakes

Kirkland's lead-generating loyalty-building holiday sweepstakes

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Jessica Charlton, social media developer at home décor retailer Kirkland's discusses the role various channels play in the company's overall marketing strategy.

Ninety-five percent of email subscribers sign up for discounts: Email Evolution Conference

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Ninety-five percent of consumers sign up for commercial emails in order to receive discounts, said Ryan Phelan, VP of strategic services at email marketing company, BlueHornet. One-third of consumers unsubscribe from commercial emails because the promotions lack relevancy and one-third unsubscribe because of the over-frequency with which the emails are sent, he said, citing a BlueHornet study of approximately 1000 consumers.

Targeting gone wrong: part three

Targeting gone wrong: part three

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Route 22 Toyota kicks off a promotion with a horrible football-themed email.

Active Ride Shop bolsters email acquisition database

Active Ride Shop bolsters email acquisition database

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Active Ride Shop, a Mira Loma, Calif.-based skateboarding outfitter, has a passionate customer base that enthusiastically turns out for skating competitions, fashion shows and other brand events.

Google testing search ads featuring email opt-ins

Google testing search ads featuring email opt-ins

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Google is testing an ad unit that would allow consumers to opt in to email newsletters within the ad, according to reports.

Volkswagen drives email open rates

Volkswagen drives email open rates

Volkswagen improves email with help from Proximity London.

Survey: Email top channel for increased spend in 2012

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More marketers plan to increase their spending on email marketing in 2012 than any other channel, according to a survey conducted by email service provider StrongMail, which will be officially released on Dec. 7. Of the 939 executives who participated in the survey, 60% said they expect to raise their email marketing budgets.

MLS team prompts on-site email sign-ups with iPads

MLS team prompts on-site email sign-ups with iPads

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Major league soccer team the Los Angeles Galaxy understood when best to court consumers to opt in to their email marketing program: at games when those consumers are decked out in Galaxy gear. But as 
agile as the team's stars may be, its on-site acquisition strategy wasn't at all.

Email open rates on the rise for Groupon, LivingSocial

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Groupon's and LivingSocial's email open rates continue to trend upward, according email and social analytics firm eDataSource.

Golfsmith builds own, partners' consumer bases with Facebook page

Golfsmith builds own, partners' consumer bases with Facebook page

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Specialty retailer Golfsmith had deployed a "hands-off" approach of "broadcasting questions," says Golfsmith's Internet marketing specialist Scott Magee, but now the retailer employs its Facebook page to benefit its marketing partners and broaden its consumer base.

Sovereign Bank, Affinity Solutions to launch targeted deals program

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Sovereign Bank and loyalty program provider Affinity Solutions will roll out a deals program on Oct. 18 that will allow marketers to target offers based on consumers' purchases.

Quidsi unveils e-commerce site for toy products

Quidsi unveils e-commerce site for toy products

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E-commerce retailer Quidsi launched YoYo.com on Sept. 20, an e-commerce site with 20,000 toy-related products.

Musical uses Facebook, not YouTube, to showcase its fans

Musical uses Facebook, not YouTube, to showcase its fans

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The musical "How to Succeed in Business Without Really Trying" boosted ticket sales by more than $50,000 through a video contest on Facebook.

NCR launches Blockbuster Express sweepstakes

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Technology company NCR Corp. has launched a sweepstakes that consumers can enter through Blockbuster Express kiosks.

TCBY to celebrate anniversary with sweepstakes

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TCBY will run a sweepstakes on Facebook next month to celebrate the frozen yogurt company's 30-year anniversary.

Silverpop readies Social Sign In tool

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Marketing technology company Silverpop has developed a tool that allows consumers to register for websites through their preferred social network. Silverpop, which added the Social Sign In tool to its site August 23, will make it available to clients in the fourth quarter via a beta release.

Beauty site pre-launches with Facebook page, sweepstakes

Beauty site pre-launches with Facebook page, sweepstakes

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The staff behind YouBeauty.com wanted to debut the site on July 1 with an established readership. After beta launching with a Facebook page and a social network sweepstakes in January, the site had 15,000 Facebook fans and a mailing list of more than 10,000 consumers by its launch.

LG launches social media contest to promote refrigerator

LG launches social media contest to promote refrigerator

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LG Electronics USA has launched a Facebook contest to promote the release of its "super capacity, French-door refrigerator." Digital agency Publicis Modem developed the initiative.

Domino's builds email base with Facebook game

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Domino's Pizza launched an online game August 8 to grow its email database and Facebook fanbase. The pizza chain worked with national AOR Crispin, Porter & Bogusky on the initiative.

Marketers leverage Facebook for email 
acquisition and consumer engagement

Marketers leverage Facebook for email 
acquisition and consumer engagement

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Social media gets lots of buzz in marketing circles, but most marketers will admit that they haven't been able to monetize the channel. However, some savvy marketers are experimenting with how to use social media as an email acquisition channel, since email is known for its strong ROI.

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