E&M Advertising Gets $7M Media Buying Account

Share this article:
Universal Technical Institute Inc., a national technical training provider, outsourced its $7 million direct response media-buying account to E&M Advertising, the companies said yesterday.


E&M, New York, will handle media buying, formerly done in-house by Universal, on long-form and short-form television advertising as part of the contract. Universal will continue to handle DRTV creative production in-house.


The campaign will build on Universal's previous DRTV efforts and run on national cable and local TV networks. Long-form infomercials will be the dominant format.


Based in Phoenix, Universal offers training in automotive, collision repair, diesel, heating-ventilation-air conditioning-refrigeration, motorcycle, marine and personal watercraft specialties. The institute has campuses in Phoenix; Rancho Cucamonga, CA; Glendale Heights, IL; Houston; Mooresville, NC; and Orlando, FL.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.