Elyse Dupre

Elyse Dupre

Managing Editor

Elyse Dupré is special features editor at Direct Marketing News and covers ever-evolving trends in the marketing world. She joined Direct Marketing News in August 2012 after graduating from Boston University with a B.S. in journalism and a B.A. in psychology.

Most Recent Articles by Elyse Dupre

Facebook Gives Advertisers More Choice for Buying In-Stream Video Ads

Facebook Gives Advertisers More Choice for Buying In-Stream Video Ads

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The social network also shares plans for cracking down on spammers featuring fake video play buttons

Best Places to Work Winner Podcast: Cordial

Best Places to Work Winner Podcast: Cordial

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The CEO and cofounder defines adaptive messaging and shares the number one mistake marketers make when it comes to thinking about this concept. Plus, hear how Mary Poppins inspired his company's name

Best Places to Work Winner Podcast: eZanga

Best Places to Work Winner Podcast: eZanga

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The CEO and cofounder of the online marketing firm reveals how he and his wife came up with the company's name and mascot and discusses digital marketing trends. Plus, hear why he'd like to see less email marketing

Ting Reduces Customer Churn with Payment Plans

Ting Reduces Customer Churn with Payment Plans

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The mobile network and service provider introduced a financial solution after listening to customer feedback

Building Your Best Subject Line

Building Your Best Subject Line

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Personalization, character count, and message type are all variables marketers need to keep in mind

More Articles by Elyse Dupre

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