Elyse Dupre

Elyse Dupre

Special Features Editor

Elyse Dupré is special features editor at Direct Marketing News and covers ever-evolving trends in the marketing world. She joined Direct Marketing News in August 2012 after graduating from Boston University with a B.S. in journalism and a B.A. in psychology.

Most Recent Articles by Elyse Dupre

Email List Quality Trumps Subscriber Quantity

Email List Quality Trumps Subscriber Quantity

A recent study analyzes marketers' most effective tactics for a successful email list strategy, as well as their biggest challenges.

Consumers Are Guarded About Their Data [Infographic]

Consumers Are Guarded About Their Data [Infographic]

Yet, some salute the practice of personalized customer service.

Marketers Want S'More Technology [Infographic]

Marketers Want S'More Technology [Infographic]

Determining which solutions to implement can be a real adventure.

Golf Channel Tees Up a New Email Strategy

Golf Channel Tees Up a New Email Strategy

The company is scoring new high-value email subscribers using a robust, multichannel acquisition strategy.

More Articles by Elyse Dupre

DaaS Defined

Email, by the Numbers

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SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...