Most Recent Articles by Elyse Dupre
The architectural design firm generated a significant return on its investment by sending direct mail video players to a small pool of executives.
A recent study reveals that more than a quarter of digital marketers at Fortune 500 brands say their companies don't have them.
The made-to-measure menswear company connects the digital world with the offline world to give shoppers a customized experience.
The extended-care insurance marketer implemented a solution to turn handwritten information into digital data and speed up its lead-distribution process.
The home décor brand for young adults experienced a 92% increase in email revenue by introducing segmentation and enhancing its welcome series and shopping-cart-abandonment messages.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.