Elyse Dupre

Elyse Dupre

Special Features Editor

Elyse Dupré is special features editor at Direct Marketing News and covers ever-evolving trends in the marketing world. She joined Direct Marketing News in August 2012 after graduating from Boston University with a B.S. in journalism and a B.A. in psychology.

Most Recent Articles by Elyse Dupre

Rebuilding a Technology Stack One Step at a Time

Rebuilding a Technology Stack One Step at a Time

By

The Rockport Group was given a two-year deadline to replace its 161 global systems. Here's how the company is doing it

goSeek Drives Conversion Through New Native Ad Approach

goSeek Drives Conversion Through New Native Ad Approach

By

The discount hotel search engine leveraged Yahoo Gemini to drive traffic to its website and acquire new customers.

Sky Zone Bounces Back from Technology Infrastructure Troubles

Sky Zone Bounces Back from Technology Infrastructure Troubles

By

The chain of indoor trampoline parks implemented a new cloud solution to shift from having separate systems for each location to one centralized data hub

The Story of Slawsa: Surviving the Shark Tank and Building a Brand

The Story of Slawsa: Surviving the Shark Tank and Building a Brand

By

Julie Busha, CEO of Slawsa, shares her experience on Shark Tank and how she's continuing to market the product today.

Drybar's VP of Marketing to Keynote Hall of Femme

Drybar's VP of Marketing to Keynote Hall of Femme

By

Brittany Driscoll champions the blow-drying salon chain's in-store experience and product line and previously spent eight years marketing global ad campaigns for Fortune 500 brands.

More Articles by Elyse Dupre

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here