Most Recent Articles by Elyse Dupre
The outdoor apparel and equipment brand uses customer Web behavior to generate tailored recommendations and experiences.
Mobile proved to be the biggest driver, accounting for $20.7 billion.
The parent company of consumer electronics brand JBL relied on sequential messaging and retargeting techniques to guide people down the path to purchase.
The independent craft brewery debuts a new app and implements beacon technology to better engage customers and help them find its products.
Poor data quality and integration can cause a marketing mess.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.