Most Recent Articles by Elyse Dupre
The marketplace for short-term home rentals relies on data and testing and learning to drive ROI
The more people join a network the more valuable it becomes, as Facebook and Uber have shown. But can B2Bs tap into this effect, too?
How the loose-leaf tea machine brand uses consumer data and AI to drive optimization and conversion
Creative consultancy Lippincott identified six shifts that could shape future consumers and how modern consumers feel about this trajectory
These data-driven best practices are relevant to researchers and marketers, alike.
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