Elyse Dupre

Elyse Dupre

Associate Editor

Elyse Dupré is a reporter at Direct Marketing News and covers ever-evolving trends in the marketing world. She joined Direct Marketing News in August 2012 after graduating from Boston University with a B.S. in journalism and a B.A. in psychology.

Most Recent Articles by Elyse Dupre

5 Ways B2B Marketers Can Channel the B2C Force

5 Ways B2B Marketers Can Channel the B2C Force

Learn to humanize their approach, they can.

Digital Communities Prove to Be Kicking Horse Coffee's Magic Bean

Digital Communities Prove to Be Kicking Horse Coffee's Magic Bean

The coffee brand relies on existing followers and subscribers to promote its product, drive engagement, and grow its customer database.

4 Ways to Make Push Notifications Part of the Integrated Experience

4 Ways to Make Push Notifications Part of the Integrated Experience

Because relying on push alone is not enough.

Four Ways to Make Email Content Adaptable for Any Device

Four Ways to Make Email Content Adaptable for Any Device

Even as users increasingly interact with email across multiple devices, the marketing staple is seeing a desktop conversion comeback.

Are Marketers Ready to Erupt? [Infographic]

Are Marketers Ready to Erupt? [Infographic]

More than half of them say they're overworked and that they have a hard time proving their worth at the office.

More Articles by Elyse Dupre

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...