Elyse Dupre

Elyse Dupre

Associate Editor

Elyse Dupré is a reporter at Direct Marketing News and covers ever-evolving trends in the marketing world. She joined Direct Marketing News in August 2012 after graduating from Boston University with a B.S. in journalism and a B.A. in psychology.

Most Recent Articles by Elyse Dupre

Tailored Experiences Are the Perfect Fit for Joe's Jeans

Tailored Experiences Are the Perfect Fit for Joe's Jeans

The premium denim brand provides a personalized shopper experience that's a cut above the rest by bringing the benefits of the in-store experience to the online realm.

 Personalized Email Is Ideal for Commerce-Centric Conversation

Personalized Email Is Ideal for Commerce-Centric Conversation

Multi-brand apparel licensing company La Jolla Group is dressing up its omnichannel marketing strategy by adding personalization to its email campaigns.

It Takes Three Types of Customer Data to Tell a Marketing Story [Infographic]

It Takes Three Types of Customer Data to Tell a Marketing Story [Infographic]

Deciding between first-, second-, and third-party data can be more than some marketers can bear.

Time Warner Cable's 5 Tips for Keeping Up With the Always-On Customer

Time Warner Cable's 5 Tips for Keeping Up With the Always-On Customer

The marketing industry is constantly changing. Here are some suggestions on how marketers can keep up.

How to Make Your Emails Go Viral

How to Make Your Emails Go Viral

Eight tips for getting subscribers to forward your emails. (Tip No. 1: Contain your dreams of virality to your subscriber base.)

More Articles by Elyse Dupre

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...