Most Recent Articles by Elyse Dupre
A discount ticket seller implements a new solution to deter customers from abandoning its site — and get them to return when they do
A new study by the CMO Council and RedPoint Global analyzes the hurdles that prevent marketers from moving from strategy to execution.
A look at how the company's fast-fashion division supplements its digital data with face-to-face insights
The AppDynamics CMO discusses the C-suite executive's evolving role, apps, and technological mishaps, including stack-building misconceptions and how marketers can better prepare for technology issues.
The Rockport Group was given a two-year deadline to replace its 161 global systems. Here's how the company is doing it
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