Most Recent Articles by Elyse Dupre
The online jeweler uses content to inform consumers and show them why Blue Nile is a cut above the rest.
Forrester's Brendan Witcher explains why segmentation and personalization aren't enough to retain customers and how organizations can move towards truly tailored experiences.
Recent data from Carat highlights which countries and channels are leading the global ad spend in 2016.
The EVP and CTO reveals how he got into the data business and his role at Sysomos
What eMarketer expects for Snapchat's ad revenue growth and how the social network's user base compares to Twitter's.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.