Most Recent Articles by Elyse Dupre
The holiday season officially kicks off in just a few days, but an analysis of 2014 email marketing trends suggests that small businesses may have already missed their peak engagement day.
Don't let your organization stuff its database with poor quality information.
From concept to packaging, the company drills into qualitative and quantitative customer data to better its marketing.
Eight ways B2B marketers can better engage their audiences inside and outside of the inbox.
Does your brand act on customer preferences? Or, are your promises to do so just political jargon?
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...