Elyse Dupre

Elyse Dupre

Special Features Editor

Elyse Dupré is special features editor at Direct Marketing News and covers ever-evolving trends in the marketing world. She joined Direct Marketing News in August 2012 after graduating from Boston University with a B.S. in journalism and a B.A. in psychology.

Most Recent Articles by Elyse Dupre

One on One: Daniel Kahtan and the Role of Apps in an Omnichannel World

One on One: Daniel Kahtan and the Role of Apps in an Omnichannel World

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The senior director of agency alliances at AppsFlyer discusses why marketers can't treat mobile like web and why having the right technology stack is crucial

Amazon Spark: What It Is, Why It Makes Sense, and What It Means for Marketers

Amazon Spark: What It Is, Why It Makes Sense, and What It Means for Marketers

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A breakdown of Amazon's new discovery and social-selling feature

Why You Should Care About the Product Ownership Experience

Why You Should Care About the Product Ownership Experience

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Recent data from the CMO Council and LiveTechnology reveals just how many consumers are satisfied with their product ownership experience

C&A Global Pictures a UGC-Driven Strategy for Polaroid

C&A Global Pictures a UGC-Driven Strategy for Polaroid

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The licensee launches Polaroid's first branded e-commerce site and incorporates user-generated content throughout the brand's channels

HomEquity Bank Invests in Digital and Mobile Optimization

HomEquity Bank Invests in Digital and Mobile Optimization

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How the Canadian federally regulated bank redesigned its website to create a better experience for its senior audience

More Articles by Elyse Dupre

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