Elyse Dupre

Elyse Dupre

Special Features Editor

Elyse Dupré is special features editor at Direct Marketing News and covers ever-evolving trends in the marketing world. She joined Direct Marketing News in August 2012 after graduating from Boston University with a B.S. in journalism and a B.A. in psychology.

Most Recent Articles by Elyse Dupre

Does the Consumer's Path to Purchase Lead Straight to Amazon?

Does the Consumer's Path to Purchase Lead Straight to Amazon?

From discovery to price comparison to purchase, consumers are turning to the online marketplace for their shopping needs.

Clinton Still Dominates Email Marketing Volume

Clinton Still Dominates Email Marketing Volume

Clinton still outpacing Trump while polls tighten

Education Is the Sparkle in Blue Nile's Marketing

Education Is the Sparkle in Blue Nile's Marketing

The online jeweler uses content to inform consumers and show them why Blue Nile is a cut above the rest.

Stop Segmenting; Start Individualizing

Stop Segmenting; Start Individualizing

Forrester's Brendan Witcher explains why segmentation and personalization aren't enough to retain customers and how organizations can move towards truly tailored experiences.

A Snapshot of the World's Ad Spend

A Snapshot of the World's Ad Spend

Recent data from Carat highlights which countries and channels are leading the global ad spend in 2016.

More Articles by Elyse Dupre

Lyon: The City of CRM

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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