Elyse Dupre

Elyse Dupre

Special Features Editor

Elyse Dupré is special features editor at Direct Marketing News and covers ever-evolving trends in the marketing world. She joined Direct Marketing News in August 2012 after graduating from Boston University with a B.S. in journalism and a B.A. in psychology.

Most Recent Articles by Elyse Dupre

PerfectLens Sees ROI with a Clearer View of the Customer Journey

PerfectLens Sees ROI with a Clearer View of the Customer Journey

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The Canadian contact lens etailer partnered with a new technology vendor to look beyond its direct click-to-conversions

Monin Stirs Up Sales with Email Segmentation

Monin Stirs Up Sales with Email Segmentation

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The premium syrup and concentrate manufacturer uses purchase, engagement, and preference data to deliver the right message to the right customer

The Portland Trail Blazers Score ROI with Facebook Advertising

The Portland Trail Blazers Score ROI with Facebook Advertising

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How the professional basketball team uses data and segmentation to target the right fans

Cariloha Drives Traffic and Conversion with Retargeting

Cariloha Drives Traffic and Conversion with Retargeting

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How the bamboo apparel and accessories retailer targeted returning site visitors with display and Facebook ads

In a World of Media Bias, The Wall Street Journal Seeks Objectivity

In a World of Media Bias, The Wall Street Journal Seeks Objectivity

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The Wall Street Journal's VP of marketing and sales explained how the brand found its positioning during the 2016 presidential election

More Articles by Elyse Dupre

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