Elyse Dupre

Elyse Dupre

Associate Editor

Elyse Dupré is a reporter at Direct Marketing News and covers ever-evolving trends in the marketing world. She joined Direct Marketing News in August 2012 after graduating from Boston University with a B.S. in journalism and a B.A. in psychology.

Most Recent Articles by Elyse Dupre

Are Your Lead-Gen Strategies Up to Par? [Infographic]

Are Your Lead-Gen Strategies Up to Par? [Infographic]

Professionals are aiming for the green, but inadequate marketing budgets and ineffective strategies sometimes land them in the bunkers.

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

The fuel brand enhances its rewards program to boost engagement and drive people to fill up at its stations.

The Good and Bad News About Marketing

The Good and Bad News About Marketing

Spoiler alert: There seems to be more bad than good. See 10 of the biggest obstacles multichannel marketers face today.

Study Up on Omnichannel to Ace This Back-to-School Season

Study Up on Omnichannel to Ace This Back-to-School Season

Consumers are already starting their back-to-school shopping. Has your brand done its homework?

The Profitable CFO-CMO Partnership [Infographic]

The Profitable CFO-CMO Partnership [Infographic]

Together, the two executives can produce sweet results.

More Articles by Elyse Dupre

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...