Elyse Dupre

Elyse Dupre

Associate Editor

Elyse Dupré is a reporter at Direct Marketing News and covers ever-evolving trends in the marketing world. She joined Direct Marketing News in August 2012 after graduating from Boston University with a B.S. in journalism and a B.A. in psychology.

Most Recent Articles by Elyse Dupre

Entertainment Marketing Gets Cast in a Leading Role [Infographic]

Entertainment Marketing Gets Cast in a Leading Role [Infographic]

But is its performance enough to win the desired results?

Northwest Tech Speeds Down the B2B Lead-Gen Slope With Email

Northwest Tech Speeds Down the B2B Lead-Gen Slope With Email

The premium skiing outfitter adds B2B targeting to its formerly B2C-only business model, and relies on lifecycle marketing to convert leads.

Customer Experience Is the Heart of a Brand [Infographic]

Customer Experience Is the Heart of a Brand [Infographic]

Failure to integrate CX management technologies may cause it to skip a beat.

Zerve Takes Alternative Route on Mobile Journey

Zerve Takes Alternative Route on Mobile Journey

Instead of creating an app, the activity-finding platform made its mobile debut with a mobile-optimized website.

Brands Now Depend on Modern Marketers to Get the Job Done [Infographic]

Brands Now Depend on Modern Marketers to Get the Job Done [Infographic]

Wanted: Marketers with digital, social, content creation, and analytics skills.

More Articles by Elyse Dupre

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As the leading source for direct marketing youth data, ASL Marketing connects your ...