Most Recent Articles by Elyse Dupre
Deciding between first-, second-, and third-party data can be more than some marketers can bear.
The marketing industry is constantly changing. Here are some suggestions on how marketers can keep up.
Eight tips for getting subscribers to forward your emails. (Tip No. 1: Contain your dreams of virality to your subscriber base.)
The gourmet coffee brand links in-store promotion to social interaction through its multichannel sweepstakes.
The full strength of content marketing lies in marketers incorporating it into their regular omnichannel regimen.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...