Elyse Dupre

Elyse Dupre

Special Features Editor

Elyse Dupré is special features editor at Direct Marketing News and covers ever-evolving trends in the marketing world. She joined Direct Marketing News in August 2012 after graduating from Boston University with a B.S. in journalism and a B.A. in psychology.

Most Recent Articles by Elyse Dupre

How Uber Won The Rideshare Wars and What Comes Next

How Uber Won The Rideshare Wars and What Comes Next

How Uber won the first phase of the rideshare war and how cabs, competitors, and car companies are battling back.

Apple Rumored to Be Creating a Video-Sharing App

Apple Rumored to Be Creating a Video-Sharing App

Is this Apple's long-overdue, slow move into social networking?

An Analysis of All The Promotional Emails I Received Before Noon

An Analysis of All The Promotional Emails I Received Before Noon

Why a brand is emailing me at 1:12 and other promotional email mysteries

PreSonus Finds Its Email Marketing Rhythm

PreSonus Finds Its Email Marketing Rhythm

The provider of music production and recording tools increased direct sales and engagement after implementing a new ESP and introducing new capabilities, like segmentation and automation.

The Humane Society Fetches ROI and Engagement

The Humane Society Fetches ROI and Engagement

The animal advocacy organization experiments with different creative elements in its string of email campaigns.

More Articles by Elyse Dupre

Lyon: The City of CRM

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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