Most Recent Articles by Elyse Dupre
How Uber won the first phase of the rideshare war and how cabs, competitors, and car companies are battling back.
Is this Apple's long-overdue, slow move into social networking?
Why a brand is emailing me at 1:12 and other promotional email mysteries
The provider of music production and recording tools increased direct sales and engagement after implementing a new ESP and introducing new capabilities, like segmentation and automation.
The animal advocacy organization experiments with different creative elements in its string of email campaigns.
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Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.